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I recently bought this DKNY Be Delicious Hearts London eau de parfum as well as the Be Delicious Hearts Paris and Be Delicious Hearts NYC from the range. I later managed to track down Be Delicious Hearts Rio, which seems to be more difficult to find than the others in the range. ~ Price and availability ~ This fragrance comes in a 50ml bottle, which cost me £31.99 from www.thefragranceshop.com, which I think is a reasonable price. The recommended retail price is £48.00. I have since seen this perfume in a larger Boots store in my area, but it is not available in my nearest store at a local retail park and it isn't available on their website, which is disappointing. ~ Bottle ~ The bottle is similarly designed to all of the other DKNY Delicious bottles. It is rounded, but not spherical. The bottle sits quite low. The bottom of the bottle is made from glass, but the top of the bottle is made from silver reflective plastic. On the top of the bottle there is a triangular spray release button, also made out of the silver reflective plastic and the spray comes from a hole in the front of the silver plastic. Around the edge of the silver top there are pictures of London's skyline in black print. A pink apple sticker is stuck to the side of the silver plastic with, 'DKNY Be Delicious' then a red heart shape underneath and then 'London' underneath the heart. The perfume itself is a light pink colour. I like the bottle design. I love the idea of the skyline being pictured around the top of the silver lid. ~ Scent ~ The scent is floral and pleasant. The floral notes are quite strong and give the perfume a slight sharpness, but it is not overpowering or unpleasant. I can also detect the apple scent, in line with the other fragrances in the DKNY range. The top notes are green apple and hyacinth. The heart notes are blackcurrant bud, honeysuckle and English rose. The base notes are vetiver and amber. The hyacinth is probably the strong sharp floral I can detect as soon as I have sprayed this perfume. It smells quite pleasant alongside the apple note. Even as the perfume has dried down I am unable to pick out any of the other notes in this fragrance individually. It lasts on my skin for about 5 hours before wearing off, which I don't think is great for an eau de parfum, but I have used perfumes in the past that don't last as long. I think some people might find the sharp florals in this fragrance a bit too harsh. I am quite easily offended by sharp notes and I find this perfume alright, but the sharp notes do put me off the scent a bit. I think it is probably aimed towards a younger market because of the bottle design and the whole 'hearts London' idea, but I think the scent would appeal to more mature women as well. I wear this as a day time scent rather than for nights out or special occasions as it is quite light and I tend to lean towards heavier scents for night time wear. I would definitely say this perfume is best suited to day time wear. ~ Conclusion ~ I do like this perfume, but I certainly don't love it. It is light and fresh, but it is a little bit harsh, which I am not too keen on. The staying power isn't too bad at around 5 hours, although it could be better. I think it is suitable for women of all ages. I also love the bottle design for this fragrance with many of London's famous buildings pictured around the top. I think the price I paid was very reasonable although I do think the recommended retail price, which most retailers charge is quite pricey at £48.00 for 50ml. This fragrance is quite nice, but it is nothing too special and I don't think I would buy it again.