Product Type: DKNY fragrances
Newest Review: ... is where this perfume excels. It has a fresh vanilla scent and according to the DKNY website "accords of lotus flower and Bulgarian r... more
Pure by name, pure by nature
DKNY Pure Eau de Parfum
Member Name: Stephiej
DKNY Pure Eau de Parfum
Advantages: Great fragrance
Disadvantages: Not available on special offer anywhere yet
In my opinion DKNY always produce classic, minimalist fragrances, and Pure is no exception. It has an understated feel, but retains the youth and vibrancy that has become the DKNY signature. Pure was launched in February 2010 in the UK, and July 2010 in the US. It currently costs £30.99 for 30ml Eau de parfum at Superdrug, and this is the cheapest I've found (rrp is £34.99). As it's a relatively new fragrance it is not on special offer anywhere yet.
Packaging - Pure comes in a lovely textured box, nothing flashy and crass, but straightforward and uncomplicated. The bottle is tear-drop shaped, and is designed to resemble a drop of pure vanilla. It is a sophisticated, yet simple, design and very appealing. The packaging is also environmentally friendly, including the inks used on the box.
Product - This fragrance is based on vanilla, with elements of dew-drop flower, jasmine, lotus, orchid and amber. The vanilla is sourced from Uganda vanilla bean growers in cooperation with an organisation called CARE supporting an initiative to help Ugandan women support themselves and their families. The first couple of minutes after application it has quite a strong, almost alcoholic smell, however, this softens and mellows very quickly. The vanilla is distinctive and clearly the dominant fragrance, but it is not sickly-sweet like some vanilla based fragrances. It is a soft, clean vanilla fragrance, light and delicate, I think Pure is the perfect description! The smell reminds me of summer and is very feminine. Despite the light fresh smell the fragrance is reasonably long-lasting, and so good value.
Pros - A young, summery fragrance, light enough to wear during the day. In my opinion it is a romantic smell. It's great to find a vanilla based fragrance that doesn't smell sickly or detergent-like. It would make a lovely gift for a discerning young lady.
Cons - The only disadvantage for me is the initial alcohol smell, but as this really does wear off very quickly (in less than 2 minutes) leaving a lovely fragrance, it wouldn't put me off buying it again.
Summary: A lovely light, summery fragrance
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