I got a miniature of Elizabeth Arden's 5th Avenue perfume a few years ago in a miniatures gift set. I have used Elizabeth Arden's Sunflowers perfume previously, but I feel that this perfume gives Elizabeth Arden a completely different image. Sunflowers is cheap, doesn't smell great and the bottle looks fairly cheap as well, but I see this perfume as a classic, must have, with quite a sophisticated image. ~ Bottle ~ It comes in a fairly plain, tall, rectangular shaped glass bottle with a gold coloured square shaped lid on the top. The perfume itself is a yellowy colour. The lid has a smaller square where it meets the bottle neck ...  Read the complete review

I don't shop around when it comes to perfumes. I have my favourites and they're what I wear - I've always liked the idea of a signature fragrance and I tend to just stick to one or two. The only perfumes on my dressing table are Chanel's Coco Mademoiselle (my unchallenged all-time favourite) and Elizabeth Arden's 5th Avenue. While it may only be my second-favourite perfume, I'll say now that I'm hugely fussy about scent. Of all the perfumes in the world, I like very, very few of them. And I like 5th Avenue very much. **History of the product** 5th Avenue is a relatively new perfume, introduced by Elizabeth Arden in 1996. Since then it's become ...  Read the complete review

I buy big bottles of this, as it is very inexpensive- the last one was 100ml at £20. It is not my favourite scent, but it is light and bright and youthful without being over- sweet or sickly/girly. I can easily wear it to work, and its freshness mellows down to a pleasant floral. I always feel quite professional wearing this, it is not at all cloying and has a slight sharpness which I like. Initially, it was a very long lasting scent, but I fifnd the newer bottles do not have the sillage of when it fisrt appeared on the market. The packaging is a sort of Chanel No.5 rectangular classy look. I think this was a clever move for one of the cheaper scents ...  Read the complete review

5th Avenue is my most sentimental perfume as it is the first gift that my husband ever bought for me (following the advice of his sister!). 5th Avenue has a very distinctive fragrance that is fresh and sweet. It is definitely a perfume to use during the day ('After 5" , also from Elizabeth Arden, has a stronger fragrance for evening use) and I use it at least twice per week. Its packaging design is simple, but stylish: a rectangular glass bottle with a gold spray nozzle set on top of a square base, and a square gold lid with an opaque inset on top. The packaging is like the perfume: practical rather than fussy. The only slight negative is that I find ...  Read the complete review

I first discovered 5th Avenue by Elizabeth Arden a few Christmases ago when I was given a bottle as a gift. I have never even looked at Arden fragrances before, but I really like this one. It’s light enough to wear during the day, but good enough to carry over into the evening. I like the fruity, fresh fragrances which are popular now and this has hints of that, while managing to smell like a classy fragrance too. I like this one. I believe that it costs around £20 for a 30ml bottle, although I bought my last bottle duty free. ...  Read the complete review