Emporio Armani: Diamonds Eau de Parfum

I will be honest I didn't need a new perfume when I bought this, but my motto is you can never have enough perfume (my boyfriend surprisingly doesn't share my view and thinks that I have too much). It was an impulse buy in which I will be honest I ordered online as I liked the description of the scent and I really liked the perfume bottle. The marketing obviously worked on me and this could have been a costly mistake. Packaging As I have already mentioned it was the packaging that attracted me to buying the perfume. The bottle is shaped almost like a circular/ oval shaped diamond made from clear glass and cut to imitate a . Depth wise its ...  Read the complete review

"Diamonds are a girl's best friend" and never was there a more true statement! I received for Christmas last year some vouchers for Boots, and had originally planned to treat myself to a new hairdryer with them, that is until one of my work colleagues came in smelling lovely of a new perfume her boyfriend had treated her to for her 21st birthday. I had a little squirt and loved it there and then. So off I went to Boots to treat myself to some courtesy of my kind friend (the one who gave me the vouchers) Emporio Armani Diamonds is a beautiful fragrance endorsed on the tv ads by the gorgeous Beyonce. It is a fresh, floral, sexy scent with a ...  Read the complete review

Reading a magazine one day, I came across an interview with Beyonce, where she claimed her favourite perfume was the "Armani Diamonds". I've always being a fan of Armani; I have a few pairs of their glasses and perfumes so when I read that the Armani Diamonds was one of my celebrities favourite perfume, I was quite anxious to know what the "Armani Diamonds" smelt like because if Beyonce likes it then it must be something pretty special. I visited my local Boots store and sprayed the perfume onto my wrist, and my first impression wasn't too good all I could smell was alcohol, I didn't smell my wrist again I just left it not thinking anymore ...  Read the complete review

I am a twenty-something woman that likes to change her fragrance frequently, always looking for the perfect scent for different occasions and outfits. Which has meant that I have accumulated in a large (rather impressive) display of expensive bottles which all but take over my entire dressing table - ok also the bathroom too, much to my fiancés frustration. I simply must have spent a small fortune on this collection. Then last Christmas when I received my latest scent to add to the ever expanding collection, dare I say it - I was finally ready to settle down and stay faithful for the first time, it was quite frankly beautiful. Im not sure what struck me ...  Read the complete review

OK, I've mentioned in some of my previous reviews that I am a huge victim of consumerism, and my desire to own Armani Diamonds was no exception. As a (shameless) Beyonce super-fan, it was the advertising campaign that had me first hooked. The bottle design helped too. Seeing it on the TV advert, I decided immediately that I must have it. I tested a spritz of my friends to try and loved it straight away. My philosophy is, if I cant afford to own the designer clothes, then I'm sure as hell going to own the designer perfumes instead. This philosophy had led to me amounting a huge collection of perfumes over the last few years, however this was the first Armani scent I have ...  Read the complete review