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Giorgio Armani Idole d'Armani Eau de Parfum

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1 Review

Brand: Giorgio Armani / Type: Fragrance / Concentration: Eau de Parfum

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      01.06.2012 18:35
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      A disappointly sharp, clashing watery jasmine fragrance

      Launched: 2009
      Group: Floral

      INTRODUCTION

      I test fragrances as a hobby and as a consequence I have acquired a miniature collection of many modern releases from various fashion houses and Idole d'Armani Eau de Parfum is one of them.

      THE PACKAGING

      The fragrance is houses in a round, sculpted bottle ribbed on the side with a golden cap that fits in with the equally decorated outer box. Apparently inspired by the thirties I find the golden and black theme of the packaging typical of the designs found in the fashion industry so nothing particularly inspiring here to start with.

      THE FRAGRANCE

      Top notes: bitter orange, pear, ginger

      Straight after spraying Idole having just avoided a sneezing fit as I inhaled the juice, I'm getting a bitter, unripe and citrusy and spicy fruitiness that isn't natural to my nose but almost astringent and medicinal. Almost immediately after that the white floral side kicks in that unexpectedly created a harsh and clashing accord. Not a good start.

      Heart notes: rose loukoum, jasmine

      About half an hour later, the composition turned slightly softer and less artificial as the floral note intensified. At the same time the heart developed a distinct aquatic feel - not the salty, iodine and seaside - type but a plain, watery aspect. All of a sudden, the jasmine was thrown into the background and with it, jasmine's naturally sweet and heady facet.

      In fact, it became a clean, stripped and only remotely pleasant jasmine scent that was a million miles away from the intoxicating, complex nectar it could have been. The aquatic note - probably coming from the vetiver also offset the sweetness resulting in a totally bland, watery, half-sweet, half-bitter jasmine-like floral with a disappointingly minimal projection that lasted for about 3 - 4 hours.

      Base notes: patchouli, vetiver

      The final, fading notes were only noticeable close to the skin after about 6 - 7 hours and consisted of a soft, aquatic jasmine accord sitting on a bed of light musk to my nose (and not patchouli as listed.) Whatever they put in this unreal fragrance, all I discerned was some naturally sweet skin musk that had an aquatic floral tone to it - and to be honest, it was the perfume's best part .

      CONCLUSION

      Idole is meant to be feminine and intoxicating, instead it's sharp, almost masculine and bland. The fresh top notes and the rich floral heart suggest a modern, sparkling but balanced and soulful juice however the ingredients used are either not carefully blended or rather inferior in quality. Jasmine lovers: stay away from this bland, clashing and watery concoction that cries bad taste and bad craftsmanship. If you don't like jasmine then you wouldn't need to bother anyway.

      PRICE AND AVAILABILITY

      Available at Armani consessions or online from www.giorgioarmanibeauty.co.uk at full RRP that is 43£ / 30ml, 58£ / 50ml Eau de Parfum which I find quite steep. Online discounters such as Amazon UK and CheapSmells stock it too starting at 35.20£ / 50ml Eau de Parfum.

      Thank you for reading.

      ©powered by lillybee also posted on ciao.co.uk

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