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I discovered iceberg twice as I was walking past the perfume shop in my local shopping centre. I was looking at the small section in which the shop placed their current offers, as I was looking for a cheap fragrance, and after testing a few of these in the offers section I decided to go for iceberg twice. I chose iceberg twice for two simple reasons; it was cheap and it smelled great! Obviously more expensive fragrances that most people only wear on special occasions, such as lactose red and Emporio Armani, have a much more potent, and richer smell, but there was no way on earth that i wouldn't buy 125 ml of this stuff for a tiny price of £12.99? If I had a higher budget to spend on one bottle of Eau de Toilette admittedly I wouldn't have purchased iceberg twice. However if you're looking for a slightly musky, but sweet, refreshing smell to wear daily then I strongly recommend that you buy iceberg twice.