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Jil Sander is a German fashion designer. Her clothes are famous for being simple and stream lined. Back in 1978 she embarked on a line of perfumes to accompany her clothes. Nowadays, a lot more people know her through her perfumes than her clothes.
PURE was Jil Sander's second perfume and was launched in 1980. The original PURE Woman (and Man) is now discontinued and in 2003 a new edition of PURE was launched. There's only one other of her scents that has captured the imagination of many, SUN, another one of my favourites.
To be honest, I came to PURE via SUN. I was looking for a simple and clean, yet sophisticated scent that would not overpower and make me and others feel I had taken a bath in it.
What I like with Jil Sander's perfumes and eau de toilettes is the simplicity. There is nothing overpowering with PURE. I should know as I am very sensitive to anything too smelly. And I really don't like any scent where you can smell a person before you can see them.
"A simple, fresh scent for active, urban woman. Expresses sophistication and sensuality."
Heart: Pure Air Molecules, Cyclamen, fresh petal Jasmine and Lush Sap
Base: White Musk, Sandalwood and Ambrette seeds
I use PURE mainly during daytime. I normally allow myself a couple of squirts from the atomiser. Once the alcohol disappears and dries, you start to sense a flowery scent. Jasmine normally makes me sneeze but here I have not noticed it much. I can smell much more intensely the Cyclamen although I doubt they are known as the more fragrant of the two flowers.
This first scent last only for a short while and I notice that by the time I get into work, the base notes have started to come through a lot more. While PURE is still flowery, the scent is a lot warmer once it had a chance to blend with the skin. And the scent will stay with you for the rest of the day. However, I don't think I will wear it in the evening or for special occasions, I have other perfumes who fit the bill better.
I don't normally smell the perfume on myself but colleagues often say that they like the very soft scent that sometimes emanates when I walk by. But the also say that they do not notice it until I am actually next to them. It is obviously working on many levels and for a long time.
I often notice with SUN that the scent changes and becomes powdery, almost like lightly flowery baby powder. PURE on the other hand doesn't change that drastically. It stays clean and fresh and while the warmer notes of sandalwood and musk play a part, it never quite loses its flowery heart notes.
All scents are very individual to the wearer. They react different when used by different people. Something that works for you doesn't necessarily work for the next person. While I have no problems with PURE and the scent is slightly flowery with a hint of white musk, nothing is overpowering. However, that doesn't mean that it won't be totally different for someone else.
PURE is a clean and sophisticated scent that I would not recommend for young girls and women. It might be a little too heavy for young girls, although I would not actually say that PURE is heavy at all. But some of the ingredients could weigh down the scent a little and make it too heavy for some, after all, sandalwood and musk normally are found in more oriental, heavy scents.
Just like everything Jil Sander, the bottle design is also sleek and simple. The box is white and silver while the atomiser bottle is a rectangular and slimline, clear with the designer's name in small letters on the front while the product name PURE is found on the back of the bottle, almost like a sand blast design, making the back of the bottle opaque with only the name PURE standing out. Until you actually hold the bottle you will not realise that what you thought was a simple rectangular bottle is actually slightly concave at the front (and to a lesser degree at the back) which makes it a lot easier to hold and spray.
The only problem for people wanting to buy this particular scent could be availability. Jil Sander scents are not know to be readily available in the UK. I normally stock up when I visit family and friends in Germany and there are plenty of outlets where you can buy it. But more often than not I buy at the airport where I can often save another couple of euros.
In the UK you probably have to resign yourself to ordering online from some of the perfume stores that offer more unusual scents. Wherever you buy, expect to pay upwards of £28.00 for PURE which is only available as eau de toilette.
One of my favourite scents and it will stay so for a long time. I can wholeheartedly recommend it. But be aware it might not be the one for you.
A simple, fresh scent for active, urban woman. Heart note is Pure Air Molecule, Cyclamen Flower, Fresh Petal Jasmine and Lush Sap. Any every day scent that is cooled with White Musk, Sandalwood and Ambrette seeds