“ Brand: Lush / Type: Fragrance / Concentration: Eau de Parfum „
25:43 is the newest perfume from the Gorilla Perfumes range at Lush, released just in time for Valentine's Day. It was invented by one of the Lush founders for his son's wedding day: it was worn by the bride and the bridal party. Quite a sweet story I think! It was launched in the UK in time for Japan's White Day, where men buy women treats and gifts (in response to Valentine's Day where women give gifts to men). Apparently engagements and proposals have tripled since last year's tsunami.
The perfume is available at the following prices:
Atomiser (larger perfume bottle) - £28
Spritzer (long thin spray) - £13
Sample (miniature tester size, the one I have) - £2.75
I have no idea where the name 25:43 comes from, but Lush describe it as an uplifting perfume to celebrate a fresh start to the New Year and welcome in the Spring. The main notes are lime and tonka. Lime is very citrusy, tangy and light, while tonka is sweet. Other notes include litsea, lemongrass, lemon myrtle, vanilla and ylang ylang.
This fragrance is really lovely and unusual. It smells citrusy but also quite sweet. Lime is my favourite citrus fragrance as it has a bit of an edge and to me is sweeter and more fruity than lemon. Tonka is another favourite of mine as it is very sweet (it is also used in the Vanillary perfume). The other ingredients in this scent really complement it, adding to the citrus aspect and the sweetness.
Like many other Lush perfumes, this one doesn't have the best longevity. It lasts around four hours on my skin, longer on my clothes. However it is cheaper than a lot of conventional perfumes, and the spritzer is small enough to carry around in your bag.
Overall I have to say I really like this fragrance. It's light, citrusy and unusual and I would consider buying it in a larger size. It's a shame it doesn't last very long on the skin, but this doesn't bother me so much as it might, as it is less expensive than many other fragrances. Truly a lovely perfume to welcome in the spring. It's possibly not the season for it right now, but it would make a lovely Christmas present to start the New Year with the scent of spring.
Lush - 25:43 30ml Atomiser
This one is described on Lush website as : "A truly romantic new perfume; fresh and citrusy with floral kisses."
We are very lucky in Derby because our lovely Lush shop in the Westfield centre has the entire range of Lush perfumes as well as the essential oil elements of some. Lush sells a fairly large range of perfumes now and every scent comes in three or four different forms. There is usually a solid perfume which tends to be the form which has the shortest staying power, the next is a small spray which is less concentrated than the 30ml black bottle which has the strongest concentration. Many of the scents also have a small 2ml sample bottle too which is usually in the same concentration as the mini spray or spritzers which I believe has 8ml in it. The solid perfumes weigh 12g so they are not huge but I rather like them to carry in my handbag as there is never a danger of any leakage and you can quickly pop a little on your pulse points without spritzing others in the bargain.
The perfume I am reviewing here is the 30ml atomiser of 25:43 which I bought from Ebay at far less than the RRP after testing it in store several times. There is no solid perfume in the scent but the small spritzers are £15.00, the large 30ml version is £30 and the 2ml sample sells for £2.75. I think it would be nice if they added a solid version of this as the solid versions usually offer good value you don't need a lot to get a pretty decent aroma but you do have to be careful if it is very hot weather as it does melt very easily.
THE STORY BEHIND THE CREATION
I love hearing the inspiration behind the creation of the different Lush scents. They are all so different and rather like poetry but of smell rather than words. This one is no different. I really admire Mark Constantine and his philosophy and the fact that he does things he really believes in. His story about how this perfume came to be is another great and very romantic story.
"Mark made this perfume especially for Simon's wedding day. It was worn by the radiant bride Vicky as well as all of the bridal party on the big day. Its delicious blend of lime and tonka was perfect for the occasion. The groom's party wore a different scent so it was a wonderfully fragrant celebration!"
After the event Simon felt he needed to tweak the scent and so it was Simon who the additional "notes of litsea, lemongrass and lemon myrtle, a vanilla 'hug' and a ylang ylang 'kiss' on the top."
After this first outing of the scent Simon found out that since the Japanese Tsunami engagements and proposals have tripled in Japan and he felt it would be nice to share his perfume with the world.
This is a pretty new scent from Lush and was actually launched on Japans' rather unique 'White Day.' On Valentine's Day in Japan women give gifts and cards to men but on' White Day' the men give their response and give the ladies presents.
THE SCENT AND WHAT I THINK
This is a very lively fresh citrus scent with a deep heart of creamy tonka. It is quite different from the other Lush perfumes that I have bought. Unsurprisingly considering the ingredients this is very strong in lemony notes . These notes come from a combination of lemongrass oil, lime oil and litsea cubeba Absolute. The Litsea being a small tropical tree from the Far East with aromatic flowers and leaves, reminiscent of lemon grass.
The lemony aromas combine with the tonka which gives a creaminess which reminds me a bit of lemon cheese cake but still something sits behind this that I can't quite put my finger on. It doesn't really have any deep woody notes but there is definitely a sort of creamy slightly aromatic scent that reminds me a little of ylang ylang but there is none in this perfume so not sure what it is.
This lemon opening never really dies down fully but it becomes less intensive as it blends with the other ingredients and takes on the more herby slightly benzoin sort of creaminess but it stays strong and lasts well during the day.
This is just a lovely strong powerful perfume that is strongly lemony and fresh but with an interesting herby sort of deeper note. It is far from subtle so if you like flowery gently light perfumes you probably won't like this.
WHAT HAVE THEY HIDDEN IN THIS ONE
The main notes in this are these :Tonka Absolute,Lemongrass Oil, Litsea Cubeba Absolute, Persian Lime Oil, Benzyl Salicylate, Coumarin,Geraniol, Benzyl Benzoate, Citronellol,Famesol, Limonene,Linalool.
As you can see this has many more ingredients than many of Lush's perfumes and many are not essential oils that I recognize. Many of these I have no idea what they contribute to the perfume which I am not so keen on as I like to know what I am getting. I know I could look up each ingredient on the internet but usually I recognize essential oils .
Coumarin I have discovered is a constituent of tonka and helps perfume develop strength. Geraniol has a rose aroma and occurs naturally in essential oils such as rose. Geranium and lemon essential oils. Benzyl Salicylate again this found in some essential oils like ylang ylang and has a slight balsamic aroma. Maybe this is why I can detect ylang ylang! So maybe these are not so different but just have funny names and are not so recognizable to the average person like me.
Once I sniffed this in the shop I just had to have it. It is actually quite hard to smell different perfumes in the Lush shop as there are so many smells going on in there. What I usually do is put the perfume on using the samples there. I then go off and do my shopping. I do one perfume at a time. If I like it still after I have finished my shopping it then does on my 'Wish List'.
I have to admit I do buy a lot on Ebay as you can often get them cheaper there. I just look for which are on there and bid to a certain amount. I miss out on loads but I decide what I am prepared to pay and stick to it. I also ask for them for gifts from the family too and that is how I have built up my collection. I managed to get this one from Ebay for less than half the price so I was well chuffed.
I have the 30ml atomizer in this so when I put this on it REALLY lasts well all day long. The concentration is pretty intense so you have to be careful not to be too generous with your application. Instead of spraying in the air and walking through it like they advice for perfumes I just spray a small amount on my wrist insides and then spread this where ever I want it as it is quite dense.
Although I know it lasts all day I do find that I start to not be able to smell the perfume on myself after a while however my family often tell me they like my perfume when I am wearing this and other people often comment on the perfume I am wearing so I know it does last.
This is one of Lush's lighter summery scents but it is still a lot heavier than many people like so I would suggest trying these perfumes one at a time like I do and then leave the shop so you can actually smell just that perfume on you as we are each different and perfumes react differently on different people.
This is not one of my top favourite as the slight ylang ylang scent I find a little cloying after a while so I have to choose when I wear this one. I like lots of different scents but I am usually drawn to the earthy notes.
I do have to say one negative thing about the little black bottle atomizers is firstly they are all identical apart from a small cardboard label so if you lose the label you have to rely on a sniff test or look underneath at the small sticky label. The other thing is that they are not entirely leak proof. I would never take one travelling at they do have a tendency to leak through the lid a bit. I keep mine upright and because they are in black bottles they are protected from the light so I can keep them out on top of my bathroom shelf.
The solid perfumes usually have a use buy date about a year after they were made. These black glass atomizers just have a made by date so it is up to you to decide if they are less true or faded after a time. I have had some that I have had longer than a year and I don't think they smell any less strong or altered in any way but maybe after five to ten years they might but I don't know. I like mine too much to have them last that long as I use mine daily.
If you are lucky enough to have a Lush store like the one in Derby with a full range of perfumes I recommend you to give them a try. They are not to everyone's taste as they are quite strong and a lot of them have quite deep strong and more heavy notes but I love them and spend ages listening to the stories as to the inspiration behind their creation.
To me perfumes are a sort of experience that is more than just the smell. They are a bit like fine wines and single malt whiskeys in that there is poetry and art in their creation. These to me are all part of the perfume, the inspiration, the poetry and the images that are created by you in your head as you first sniff the perfume as well as the effect you have on the scent, the way it changes on you and your own skin. It is all part of the magic to me.
Thanks for reading. This review may be posted on other sites under my same user name.