“ Brand: Lush / Concentration: Eau de Parfum / Type: Cream „
In late 2011, the Lush forum released a number of limited edition fragrances that were available for one weekend only as part of the 'forum party'. As this was my first 'forum party' as a member of the forum, I decided to go ahead and purchase some of these limited edition scents: American Cream, Twilight and Snow Showers. This review discusses my experience of the American Cream fragrance. ***What is Lush?*** Lush is a store that makes toiletries and cosmetics, using natural and organic ingredients where possible and minimising packaging where they can. It started out as a mail order company called Cosmetics to Go, but this failed and the new store, Lush, opened in Poole, Dorset. Later branches of the shop opened in London and beyond, and there are now Lush stores all over the world. As well as in store, you can also buy products from the website, www.lush.co.uk. There are similar websites for many different countries including the USA, Japan and Germany. Lush buy ingredients only from companies that do not test on animals. All of their products are suitable for vegetarians and many are suitable for vegans. Lush say: "We believe in happy people making happy soap, putting our faces on our products and making our mums proud. "We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again." ***What's the Lush forum?*** The Lush forum is a series of message boards where Lush fans can register and talk about Lush products. In order to register you have to give your email address and password, and supposedly wait for an activation email: although based on my experience and that of others (from the forum and Lush's Facebook page) this email never materialises, and you simply have to try logging in after a week or so to see if it works. I've never actually posted on the Lush forum. Partly this is because I don't really have the time, and partly it's because I'd heard that regular and longstanding forum members can be very rude to new people. I must admit I haven't seen much evidence of this: everyone seems very friendly, and if I had more time I'd probably start posting there. New products and plans for the store are announced on the forum before anywhere else, although someone invariably 'leaks' this information to Facebook anyway within a day or two. The main reason I joined is so that I could take part in 'forum parties'. Basically, these parties involve fun and games on the forum itself, with quizzes, photos and other fun things to pass the time. A number of limited edition items are available to buy, normally via telephone order only. Sometimes these are shower gels or jellies, sometimes they are massage bars or body lotions - and sometimes they have fragrance-only parties. At the last party, the available fragrances were released for purchase on the website for one weekend only. This was handy for me as I hate using the phone and wasn't looking forward to having to ring up! I bought the perfumes and received them in the post in the usual cardboard box. ***Lush Does Fragrance*** Lush has always made a few fragrances - Karma and Vanillary are two that have been around for ages, and the Retro range contained Ginger and Icon from the Lush of old - but recently they have expanded this part of the business under the Gorilla Perfumes umbrella. They are available to buy on the Lush site and as well as the fragrances mentioned above it is possible to purchase some that used to be part of B Never Too Busy to be Beautiful (Lush's cosmetic store which closed a while ago) and some brand new fragrances. Some of these are available in mini tester pots and some are available in store. I have tried several with varying results: I like most of them and love some. Some of these perfumes are unique scents, but some (including Karma and Vanillary) are designed to smell like other products in the Lush range. This is the idea that helped to create the limited edition forum fragrances: they were each designed to smell like other products Lush sell. For instance, the American Cream perfume smells like the American Cream conditioner, and The Olive Branch fragrance (which I didn't buy) smells like The Olive Branch shower gel. Members of the Lush forum voted on which scents they would like to see turned into a perfume, and the most popular (taking into account availability of ingredients and whether it was in fact possible to turn a particular scent into a liquid perfume) were chosen to be made. ***Pricing*** I think Lush fragrances are very reasonably priced at around £20-£30 for a 27g bottle. This particular fragrance cost £22 which I was happy to pay. Most perfumes come in smaller 10g spritzers, mini sample bottles and solids, but the forum specials only come in the full size. ***Packaging*** The perfume comes in the usual Gorilla Perfume bottle. This isn't particularly exciting, but it fits in with Lush's aim of making perfume about the scent not about the packaging. Also, the minimalist packaging is better for the environment and the bottles are made from recycled materials. The bottle is black and tapered out towards the top with a plain black lid. The black and white label reads: "Gorilla Perfume Forum Special" and has the name of the perfume and an ingredients list. The bottle seems opaque but if you hold it up to the light you can see how much liquid you have left inside. The bottles aren't foolproof: a number of customers complained that their perfume bottles had been leaking. I haven't had any problems with mine as the seal around the lid was securely attached. Lush will replace any damaged or leaking bottles, but obviously it would be better if the problem never occurred at all. My understanding is that these bottles are an improvement on the glass ones the perfumes previously came in, so that's something! ***American Cream Fragrance*** The American Cream fragrance is based on the American Cream conditioner. This is the most popular conditioner Lush make and it has a delicious strawberries-and-cream scent. The smell was inspired by 1950s American diners and it is very sweet, creamy and girly. I absolutely love the smell of the conditioner and I was delighted when I found out it was going to be turned into a perfume. The fragrance consists chiefly of vanilla absolute, clary sage oil and lavender oil and smells like a vanilla milkshake. It is comforting, sweet and sexy. I wasn't surprised that it was chosen to be made into a perfume as it really is lovely. I don't normally copy large lists of ingredients into my reviews, but this one is short enough to do so: DRF Alcohol, Perfume, Vanilla Absolute, Clary Sage Oil, Lavender Oil, Benzoin Resinoid, *Geraniol, *Limonene, *Linalool, Coumarin, Methyl Ionone *occurs naturally in essential oils The perfume is suitable for vegans. ***Using the fragrance*** I loved the fragrance as soon as I smelled it for the first time. It is sweet, creamy and delicious. I was pleased to find that it smelled exactly like the American Cream conditioner, which I love. The main ingredients of the perfume are vanilla absolute, clary sage oil and lavender oil. I am familiar with the scent of vanilla, which I love, and can certainly detect this in the fragrance. I'm not sure exactly what clary sage oil smells like, but I imagine it is what gives the fragrance its sweeter, strawberry-like edge. Lavender is less noticeable in the fragrance, certainly more well hidden than in the Twilight perfume where it is one of the main components. Since I know it is there, I can detect it and it adds a comforting note to the fragrance, but I'm not sure I'd be aware of it if I hadn't read the ingredients list. When first sprayed, the fragrance has a sharp tang to it but this soon settles down into a warm, comforting scent. It doesn't have the full range of top, middle and base notes most perfumes have. I find that it smells more or less the same for the duration, although the lavender is slightly more in evidence later on. The scent is easily detectable on my skin for up to four hours distinctly, and on average another four to six hours in a more subtle way. On fabric it can last for ages - I've smelled it on my coat up to three days after applying. The fragrance is delicious, warm, comforting and sexy. It's rare to get this range of impressions from a perfume, so it is very versatile. It could be worn to relax or for an evening out or date, as well as during the day. I'm not so sure it would be ideal for a big night clubbing though. Overall I absolutely love this American Cream perfume. I loved it in the conditioner and it hasn't disappointed in fragrance form. It's ideal for anyone who likes sweet, creamy scents. I wouldn't be at all surprised if it ended up in another Lush forum party, as it's extremely popular, so keep an eye out if you're interested!