“ Brand: Lush „
In late 2012, the Lush forum released a number of limited edition fragrances that were available for one weekend only as part of the 'forum party'. This was my second forum party: I'd purchased perfumes in the past, and decided that I wanted to get some more this time. Of the fragrances on offer, I chose the Rose Jam and Snowcake fragrances. This review discusses my experience of the Rose Jam fragrance.
***What is Lush?***
Lush is a store that makes toiletries and cosmetics, using natural and organic ingredients where possible and minimising packaging where they can. It started out as a mail order company called Cosmetics to Go, but this failed and the new store, Lush, opened in Poole, Dorset. Later branches of the shop opened in London and beyond, and there are now Lush stores all over the world. As well as in store, you can also buy products from the website, www.lush.co.uk. There are similar websites for many different countries including the USA, Japan and Germany.
Lush buy ingredients only from companies that do not test on animals. All of their products are suitable for vegetarians and many are suitable for vegans.
Lush say: "We believe in happy people making happy soap, putting our faces on our products and making our mums proud.
"We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again."
***What's the Lush forum?***
The Lush forum is a series of message boards where Lush fans can register and talk about Lush products. In order to register you have to give your email address and password, and supposedly wait for an activation email: although based on my experience and that of others (from the forum and Lush's Facebook page) this email never materialises, and you simply have to try logging in after a week or so to see if it works.
I've never actually posted on the Lush forum. Partly this is because I don't really have the time, and partly it's because I'd heard that regular and longstanding forum members can be very rude to new people. I must admit I haven't seen much evidence of this: everyone seems very friendly, and if I had more time I'd probably start posting there.
New products and plans for the store are announced on the forum before anywhere else, although someone invariably 'leaks' this information to Facebook anyway within a day or two. The main reason I joined is so that I could take part in 'forum parties'. Basically, these parties involve fun and games on the forum itself, with quizzes, photos and other fun things to pass the time. A number of limited edition items are available to buy, normally via telephone order only. Sometimes these are shower gels or jellies, sometimes they are massage bars or body lotions - and sometimes they have fragrance-only parties.
At the last party, the available fragrances were released for purchase on the website for one weekend only. This was handy for me as I hate using the phone and wasn't looking forward to having to ring up! I bought the perfumes and received them in the post in the usual cardboard box.
***Lush Does Fragrance***
Lush has always made a few fragrances - Karma and Vanillary are two that have been around for ages, and the Retro range contained Ginger and Icon from the Lush of old - but recently they have expanded this part of the business under the Gorilla Perfumes umbrella. They are available to buy on the Lush site and as well as the fragrances mentioned above it is possible to purchase some that used to be part of B Never Too Busy to be Beautiful (Lush's cosmetic store which closed a while ago) and some brand new fragrances. Some of these are available in mini tester pots and some are available in store. I have tried several with varying results: I like most of them and love some.
The perfume comes in the usual Gorilla Perfume bottle. This isn't particularly exciting, but it fits in with Lush's aim of making perfume about the scent not about the packaging. Also, the minimalist packaging is better for the environment and the bottles are made from recycled materials.
The bottle is black and tapered out towards the top with a plain black lid. The black and white label reads: "Gorilla Perfume Forum Special" and has the name of the perfume and an ingredients list. The bottle seems opaque but if you hold it up to the light you can see how much liquid you have left inside.
The bottles aren't foolproof: a number of customers complained that their perfume bottles had been leaking. I haven't had any problems with mine as the seal around the lid was securely attached. Lush will replace any damaged or leaking bottles, but obviously it would be better if the problem never occurred at all.
My understanding is that these bottles are an improvement on the glass ones the perfumes previously came in, so that's something!
The Rose Jam fragrance was launched a couple of years ago and immediately became one of Lush's most popular scents. It is a floral rose scent with added sweetness and can be found in the Rose Jam bubbleroon, Ro's Argan Body Conditioner and Madame Butterfly reusable bubble bar, as well as a limited edition Scentenary soap and Rose Jam shower gel (only available in Europe). I didn't buy a bottle of the Rose Jam perfume last time, as I hadn't yet tried the Rose Jam scent. When I did try it I fell in love with it, so I was thrilled when it was brought back again and resolved to buy a bottle.
The fragrance is suitable for vegans and contains rose, lemon and geranium oils, not to mention rose absolute.
In the bottle, Rose Jam smelled just like the scent I knew - floral with a sweet edge.
When I sprayed some on my skin, I thought the rose was much more dominant than the sweet aspect. If you've tried Lush's Imogen Rose fragrance, this one had a true rose scent like that perfume but without IR's baby powder note. A definite advantage and plus point was the nature of the rose scent - a really true rose smell, not at all artificial like most rose scents.
After a while I began to smell a sweeter rose scent, which was closer to the original Rose Jam scent. The perfume lasted ages on my skin: I applied some at about 8am before going to work, and it remained quite strong until the early afternoon.
***Price and Availability***
I think Lush fragrances are very reasonably priced at around £20-£30 for a 27g bottle. Most perfumes come in smaller 10g spritzers, mini sample bottles and solids, but the forum specials only come in the full size.
Rose Jam is no longer available in fragrance form on the website. However, you may see a bottle coming up on eBay. This is the second time that Rose Jam has been made into a fragrance as it is very popular, so I wouldn't be surprised if it is made again.
I am so glad I bought a bottle of this perfume. It smells amazing and unique and lasts for ages too. The rose scent is a beautiful, true one while the sweetness adds an unusual touch.
Rose Jam fragrance is no longer available, however it has been brought out for two forum parties in a row as it is one of the most popular scents. Therefore, there is every chance that it could be brought out again.