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Marks & Spencer Azure Breeze Eau de Toilette

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1 Review

Brand: Marks & Spencer / Type: Fragrance / Concentration: Eau de Toilette / Gender: for women

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      23.06.2010 18:41
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      OK for everyday but nothing special

      I bought this fragrance as a bit of a 'spur-of-the-moment' purchase during my lunchbreak as I had almost run out of my usual more expensive perfume. I hadn't really noticed but M&S seem to have expanded their toiletries and fragrance range since I last looked, or maybe it's just because I was in a huge store in a city centre. Anyway there were lots to choose from and most were available in two different sizes: 100ml and 25ml.

      This Azure Breeze fragrance came in a small 25ml bottle which is just about the right size for a handbag or travelling. As it was just a stop-gap measure I was happy with this and thought it would be handy to tide me over. This was priced £6, whereas the larger size was £12 and this is the kind of bottle you would keep on your dressing table for everyday use. The bottle itself is a round, frosted translucent glass bottle with a silver cap covering the spray. It has the name of the fragrance embossed into the frosting and the whole effect is nice and simple which looks quite classy. This comes in a cardboard box which was light blue and to be honest wasn't much use (I just threw it away) but obviously if you're giving this as a gift it would make it much nicer as well as easier to wrap!

      The spray is very easy to use and dispenses a light mist of fragrance: a couple of squirts on the neck and on each wrist are perfect. The smell is (like all perfumes!) tricky to describe in words but is very light and summery, with a definite hint of fruit (the packaging says green apples and I agree) and quite a cool, seaside-y feel. Looking on the M&S website I see one reviewer has described it as similar to D&G Light Blue: I haven't smelt that but maybe that will help if you have! I thought it was in the same vein as Davidoff Cool Water: not at all overpowering and very fresh yet still sweet and girly.

      My only criticism is that the scent just does not last long enough for me - if I apply it in the morning it has worn off by lunchtime, and doesn't even seem to cling to clothes or scarves, jackets, etc like many perfumes do. In a way it's nice that it's not overpowering but to me this just means it's not great value for money as I have to reapply all the time and definitely if I'm going out in an evening. I think this must be what sets many cheap fragrances aside from the more expensive quality ones. However if you just want a cheap smell to freshen up with, this is lovely. I probably won't buy it again though - I'll just use less of my more pricey perfumes!

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