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Mexx Ice Touch - Eau de Toilette for Men Well if the name would say it all, this should be a nice fresh smelling fragrance. Here is my review on Mexx Ice Touch - Eau de Toilette for Men! Brand: Mexx For: Men Type: Eau de Toilette Contents: 30 ml Mexx, the name was created by merging two brands Moustache (M) and Emanuelle (E) were united with two kisses (XX) which has emerged into Mexx. Rattan Chadha who's founder of the Mexx brand founded the brand in New Delphi. Mexx is best known in the fashion industry and has been around for some while now. The packaging is a blue and very attractive when you see it in the shop. It even shines a little bit. It got the brand name in black letters and then 'Ice Touch' right above it with some further information. The bottle has the name Ice Touch, which you notice right when you look at the bottle. I think the bottle is very unique. I have never before seen a bottle of what appears a tower of ice cubes. The bottle has a rectangular shape as the edges are rounded so they are not sharp. My bottle has a capacity of 30 ml, if you are not satisfied with that then you have a bottle of 50 ml and another with 75 ml of course the price is will be higher here but I like the fact that you can get different shape of bottles. Well the bottle is very easy in use and on top of the bottle you got the spray that gives a good amount that you only have to use it twice or even three times for the day. I normally do three times because I do love the scent. The spray is easy to use and you don't have to push hard. When I think of ice, I think of freshness and certainly expected that with this fragrance. The Ice Touch has a really refreshing smell when you apply it on yourself and is not too sweet. It reminds me of apple and grapefruit. It has a little bit of a soft touch when the smell settles down and you can still notice it, but not as strong anymore. The smell stays with you during the day from morning until the evening, but when going out I would apply some more just to be safe. The fragrance comes for a decent price of around 12,50 for the 30 ml, but I paid this when the fragrance was on a offer. Normally it costs around the 15 and the 50ml for around 24, which is not really a bad price for this one. My first impression is the packaging and I think that they did a good job with that. The bottle is striking and has the beautiful color blue which makes it really stand out from the other bottles. It's certainly a unique bottle where you don't have to be ashamed of when people see it in your bathroom. I do love the smell and it's very fresh but also soft at the same time. It's a perfect smell for in the summer to cool down a little bit. With the price being very reasonable I think I would definitely buy this other time when I'm run out of this bottle.