For me Paul Smith is one of those brands that I am pleased I can admit to enjoying without compromising my masculinity.

Like the clothing, this aftershave walks the razor-thin tightrope between macho and effeminate, whereas a Paul Smith shirt would achieve this perhaps with some floral trim on an otherwise boldly-striped shirt here the focus is on the scent, and it is balanced well amongst the range of smells that are familiar in men's aftershave.

There's a basic musky, sort of mossy tone underlying everything after a new squirt, with a pleasant fruity overlay which is balanced out by a slight spicy after-smell. After time the smell becomes more subtle, with the musk and the fruitiness remaining as the more pervasive tones.

In less florid terms, this is a good stank that will stay on you all day with just one squirt, so it also represents excellent value for money.