“ Brand: VO5 / Type: Hair Shampoo / What it does: Nourishes / Product line: VO5 V05 „
I used to use this product on a regular basis, until I moved to uni, and got drawn in by cheaper alternatives. To be fair, my hair was in better condition by this point and didn't require this type of product.
This product comes in a 300ml bottle, for about £2.50 a bottle, and is aimed at people with dry and damaged hair, often leaving it brittle. It claims to strengthen hair, restores softness to leave it more manageable and leave it looking shiny and feeling softer to the touch.
I began using this product frequently, with every wash, and found my it helped me manage my hair, keeping in tangle free, it left my scalp feeling greasy, and my hair weighed down. I tried applying less of the product and only applying it to the ends, which stopped the greasy feeling, but still felt as if it was weighing down my hair, not leaving it any volume. As a result, I ended up compromising, and using the product only once a week, which I felt was sufficient to leave my hair in a good condition, but as a result of not using conditioner the other times washing my hair, it felt unmanageable when just washed. However, I felt it left my hair less brittle by strengthening it, as when brushing, less hair came off in the hair brush. And it definitely felt softer to the touch, and when used, so much more manageable than it normally was. The only problem was perhaps it was a bit too rich, and I needed a conditioner I could use every time so I could manage my hair more easily every time I washed it.
I bought a bottle of this Deep Nourishing V05 Elixir shampoo around a month ago- I always buy whatever is on offer, normally things that are £1 or under in the supermarket and this month it was the V05 Deep Nourishing Elixir! I have dyed, quite short (jaw length) hair and I had just dyed my hair, so any shampoo offering a "deep nourishing" effect is a good thing.
The product is now in a purple plastic 300ml bottle and is not blue (as in the photo). V05 have changed their bottle shapes recently so it is more swooshy at the top (one side of the top is lower than the other if this makes sense). It has a flip top that opens from left to right and not front to back.
The shampoo smells very chemically- almost like aftershave. I think I have just got used to shampoos smelling like fruits, so I have roped Mr Norton into doing the smell test too and he agrees it smells "manly" and a bit 1980s- a bit like a male oriented bath foam. Yet it is aimed at women. The deep nourishing elixir claims to have "cashmere and keratin" and a five oil blend (apricot, jojoba, almond, avacado, grape seed oil)- all good you think from looking at the bottle.
I have used this for around a month on alternate washes of my hair and I have noticed after I use this, my hair seems very flat and not very bouncy. It almost feels greasy without actually being greasy. It is odd to describe- it seems to make my hair very lank and flat but well conditioned! My hair does feel very soft and smooth but very flat and my scalp has been a little itchy recently which I am now wondering if that is related to this shampoo too.
I spoke to Mr Norton about this shampoo to see if he had used it too (as it was in the shower and Mr Norton is a man of "just grab something for the hair") and he said it makes his hair go "all weird" and he wasn't particularly taken with it. ! I have suggested he writes his own review to explain "all weird" from the male hair perspective! It does smell masculine after all.
I will not be buying this again as it makes my hair feel unpleasant despite it being smooth, soft and shiny, I find it makes me feel mentally like I have dirty hair and need to wash my hair (even a few hours after I have washed it). So, only one star from me.