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VO5 Fade Defy Shampoo

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9 Reviews

Brand: VO5 / Type: Hair Shampoo

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    9 Reviews
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      06.08.2011 13:45
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      Seriously long lasting colour!

      I'm a sucker for dyeing my hair bright and interesting colours and I've been doing it for five years. Watching as your colour goes down the drain is a very sad feeling so I set about finding a shampoo and conditioner that preserved my hair colour for much longer. Finding a shampoo that doesn't totally kill your colour has been quite difficult but I've settled on this one.

      To get you familiar with what I use to dye my hair its a bleaching kit (to brighten my chocolate coloured hair!) and then LaRiche Direction hair colour.

      The first time I used VO5 Fade Defy was last year a week after I'd dyed my hair 'plum' purple. and where directions only really lasts two or three weeks at its brightest, when I used VO5 Fade Defy Shampoo AND Conditioner, it was vibrant for at least a week longer than usual. It was great and I was really amazed at the difference it makes and so were my friends, they commented about how long it stayed in for.

      I have started to use them a day before the colour goes in and then while the colour is in up until its pretty much gone. This takes a good month for this process and I don't continually dye my hair to prevent it from going straw-like. I wait until the bleach grows out then start again.

      You can find the shampoo and conditioner for sale at shops like boots or super drug and in supermarkets for around £3 - £4. Its well worth the investment, it does what it says on the tin and it makes your hair feel very soft indeed. I love the stuff.

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      18.12.2010 20:37
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      It does get your hair clean

      As designated unofficial Shampoo Finisher Upper in our house, the latest shampoo I have been finishing off is Fade Defy Elixir, an Alberto V05 product. It has taken me several washes over the last fortnight, but it's now nearly finished.

      Now to me, a simple man, shampoo is or should be very straightforward. I don't buy all this twaddle about the particular unique qualities of a shampoo and the outrageous Marketing speak makes me laugh or makes me cross, depending on my mood at the time.

      Having washed all my bits in the bath the other night, I was busy wrinkling up. I elected to read the back of the shampoo container so, holding it at arms length (eyes are going) I was amused to read that this shampoo is "infused with a vital 5 oil blend" Well, when I read on to find out what these so-called vital oils were, I discovered that they were Avocado and Jojoba Oils, Apricot and Almond Oils and Grape Seed Oil. These oils are apparently 'non greasy' (a bit odd for an oil to be non-greasy) and 'naturally replenishing' - whatever that is meant to imply.

      I really don't know how I have survived up to now without using these vital oils. Just luck, I guess.

      I was also amused to note that this isn't marketed as just a shampoo - rather as an Elixir, no less, with all the connotations of a magic potion from mediaeval times. Not just any old Elixir, mind you. This is Elixir with Fade Defy Technology! Wow!

      Well, I am sorry to be cynical, but this kind of nonsense is breathtaking in my less than humble opinion.

      After using it for several washes, I find it to be a very ordinary shampoo. I haven't noticed my hair fading, but then it hadn't been fading before that either. It is however of a nice creamy texture and a pretty pearlescent pink colour which is nice to the touch and easy on the eye.

      The container is rather a vibrant pink and holds 300ml. We are encouraged to also use VO5 Fade Defy Elixir Conditioner.

      It's a bit of a worry that lots of people, after shampooing and conditioning their hair with these products, go to their hair straighteners and proceed to frazzle the vital 5 oils blend right out of it. Just as well that they are naturally replenishing, isn't it?

      Mr. Grumpy feels better for having off loaded.

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        31.10.2010 11:51
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        My favourite

        I've been using VO5 Fade Defy Shampoo on and off for about 4 years now, since I went from a bleached blonde colour to a dark reddish brown. Occasionally I stray and pick up a different brand of shampoo in my shopping, usually due to a bargain offer or perhaps boredom, but I always return to this one. And here I'll explain why.

        Having very short hair, I feel that I have little need for those ridiculously overpriced hair products with famous stylists' names attached. I've tried a few, mainly due to that long lasting salon fragrance (which I love), but none of them have done anything spectacular for my hair in terms of condition. I've also gone to the other extreme and given the 60p 'poos a try. These strip my hair terribly, leaving it dry, fluffy and completely unmanageable, and ultimately work out no cheaper due to the amount of styling product I then need to use in an attempt to tame it.

        VO5 Fade Defy is obviously intended for coloured hair. The packaging states that this shampoo "Enhances colour vibrancy and adds shine", "Restores condition and softness", and "Protects hair and nourishes". It contains a "5 vital oil blend": Avocado and Jojoba (rich in nutrients), Apricot and Almond (said to strengthen hair), and Grape seed oil, which enhances shine.


        ~~ Packaging & Price ~~

        The shampoo comes in a 300ml red plastic bottle with a flip top cap. The cleverly designed slanted cap ensures that most customers won't bother trying to get those last few uses out of it by standing it on its lid, and so will buy the next bottle slightly sooner rather than later. In most supermarkets it is priced at around £2.20, but I have often found it in Tesco or Boots as part of a BOGOF offer which includes the matching conditioner.


        ~~ Verdict ~~

        The product itself is of a fairly thick consistency, white in colour with a pearlescent sheen, and a little goes a long way as it lathers up really well. The fragrance is quite strong, and resembles that 'salon scent', rather than being fruity or floral. It lasts a long time too, which is apparently characteristic of cheaper brands, but I don't mind this at all. Perhaps that is the 'science bit' here; it doesn't strip the colour from your hair because it doesn't actually clean it very well, and the strong fragrance covers that fact. Maybe. But actually, thinking about it, my hair never feels dirty or greasy after using this shampoo but it does have the healthier look that is usually present several hour after washing.

        Although I haven't exactly carried out a full scientific experiment in order to compare the 'fade factor' of this and other shampoos, I can confidently say that this one does indeed help my hair colour last longer. My natural colour is a dark blonde/mousy brown, so when the dark reddish brown of the dye fades, I am left with a nasty orangey light brown. This happens much quicker with any other shampoo I have used. I do always follow it with the Fade Defy Conditioner to achieve the extra shine, but on occasions when I have run out of conditioner this is the only shampoo I have been happy to use on its own.

        Overall, I love both the fragrance and the results of this shampoo, and I will definitely carry on using it whether I continue to colour my hair or not.

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          14.09.2009 21:45
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          An excellent choice when watching your colour..

          If you have read any of my reviews before, You will know that I am not very loyal in the product stakes. Once again I was looking for a bargain and got this shampoo by Alberto VO5.

          It was 97p in Wilkinsons so I picked up both the shampoo and conditioner.

          The product is the fade defy ELIXIR with fade defy technology and uv filter.

          The shampoo comes in a red bottle with a flip top lid. It has the product details on the front with some water droplet detailing around it. It also states that the shampoo is infused with 5 vital oils which are avocado, jojoba, apricot, almond and grape oil. These all have different properties which I will tell you about later...

          Appearance...

          This shampoo is mega thick and has a clear colour. It has a strong essential oil smell which is both pleasing and relaxing.

          When I wash my hair, I worked it into a good lather from such a small amount.
          As it was so generous with the bubbles it did take a little longer to rinse however once I had done so It had left my hair squeeky clean.

          The produce advertises the fact that it adds colour vibrancy and shine, which I assume is true as once dried and straightened my hair did look very healthy.

          As I have only used a few times I do not know if it helps to stop the fading that coloured hair suffers from however I will update this review in a few weeks and comment on how my colour is looking.
          It alsos restores condition and softness which fequent dying can strip out of hair.
          Lastly it protects and nourishes the colour treated hair.

          The oils....

          Avocado and Jojoba oil is nutrient rich...
          Apricot and Almond are strengthening oils...
          The grape seed oil is shine enhancing..

          For best results follow with the fade defy conditioner...

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          26.08.2009 16:12
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          Make sure you use the conditioner too

          I started dyeing my hair just over a year ago, originally I was dying it the same colour as the bottle above, a very vibrant colour indeed! But within a couple of weeks after dyeing it would start to fade and within a couple more it was more of a dark orangey colour. Obviously this was not what I wanted.
          However as soon as I started using this product, my hair really did stay vibrant for longer. I dye my hair every six weeks, but that is because of roots, my hair stays near enough the same colour the whole time!
          I now use purple hair dye which naturally doesn't fade as fast as red does, but I still use this shampoo. It truely does give excellent results.
          Not only does this shampoo actually stop he fade, it even keeps your hair clean too! lol! I personally think that it sells lovely. wouldn't say that it had a spcific fragrance like strawberry or coconut like other shampoos but it does still smell nice. Also, I often suffered with dandruff before using this shampoo, and although it is not advertised to do so, I believe it has helped with that, as I never get dandruff anymore.
          The bottle is a sleek, vibrantly coloured design just to show what your hair can look like! It is easy to slip into an overnight bag for a stay in a hotel or round a friends.
          Although this is a lovely shampoo, I would advise using the matching conditioner with it, as this really does make a difference to the shinyness of your hair.

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          07.08.2009 07:20
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          a great buy for the beauty bargainista!

          I have already written a review on "Alberto VO5 Silky Smooth Elixir Shampoo" which is another product in this range and if you've already read that one, you'll know I'm a fan.

          VO5 perhaps isn't the most popular brand and isn't the best that money can buy but mention it to almost anyone and you'll bet they'll have heard of it.

          For the past few months now I've been buying the pink version (as mentioned above) as it's always on offer, a snip at just a pound! It's purse friendly and a shampoo I know does wonders for my hair. Why the change then?

          In the past week or so I finally dyed my hair from its dull faded once-upon-a-time red colour to a very dark brown (almost black in fact). When I saw the finished result I thought "Oh boy, that sure as hell is going to fade fast".

          But being the ditzy person I usually am, did I think about buying a shampoo to prevent fade? No, I carried on with my norm, until it ran out and the boyfriend went shopping. Now fairplay, it's not something you'd usually expect from a man but he came home with "Fade Defy". "Where's my pink one?!?!" I panicked... his response? " Well this is the same brand, also on offer but for coloured hair"."Aha" I thought, "Genius!", though of course I didn't tell him that haha.

          Now I'm not going to bore you with scientific phrases and all the writing on the bottle, I'll leave you to read it yourself if you're bored in the bath, or maybe even as toilet reading material. Haha. But the basic gist is the shampoo locks in colour for longer than most other shampoos and prevents your hair from fading.

          So the trial:
          Well as per usual shampoo guidelines you massage a blob into wet hair. The first thing I noticed was the scent difference, in fact I preferred this one. Well done boyfriend!
          I washed out as usual but unfortunately he didn't buy the conditioner (so he doesn't quite get 10/10 for effort) so I continued to dry and straighten (and further damage) my already heat/dye ravaged hair.

          The results:
          My first thought was my hair looked really shiny, not greasy needs-a-wash shiny but actually glossy. Wow, and with only one wash?
          I put it to the test though, me and the boyfriend were meeting up with work friends that night so I wondered if anyone would notice.
          "Have you dyed your hair? It look's really nice!!" came the reaction from my might I mention MALE colleague.
          "Ooh your hair looks really shiny, good shiny though" my female colleague cooed. "What shampoo are you using?"
          At this point the boyfriend looked very smug.
          "He picked it!" I replied.

          Price and availability:
          As said before it's almost always on offer for a mere quid, but usually retails at around £2.30. You can buy it at almost any supermarket or shampoo stockist.

          Packaging:
          Again, a similar complaint to my previous VO5 shampoo. The bottles opaque so you don't know how much you have left and it has a wonky lid so when you are running low it's difficult to rest on it's head to allow the remnants to gather so you don't waste any.

          My overall opinion:
          Well as you can tell, I liked this shampoo. It made my dyed hair look rich and glossy, got me compliments and smelling gorgeous for the bargain price of £1. But does it do what it claims? Well another week on and after a few washes my hair is still very dark and very glossy. Can't complain yet!

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          26.01.2009 14:36
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          Always on the lookout for bargains thesedays I saw that in Asda they were selling the range of VO5 shampoos and conditioners for £1 each. These usually cost £2 each, so I thought I would buy this and try. If I didn't like - fair enough, if I did, then I would stock up on a few more before the offer ended.

          Having hi lighted hair I perhaps should always use Shampoos that help with colour lasting, stops the colour fading and so on, but I tend to stay away from products like this as they are normally expensive and i'd heard a few horror stories from other people using colour protect products.

          The bottle design of this isn't that special. It is a deep red colour and has the label stuck onto the bottle. All the bottle is dark apart for a white line that runs up the bottle. Not that eye catching and pretty to be honest. Could do better VO5! The bottle size is 300ml.

          The shampoo is a gel and you only need a small amount to lather up since the gel is thick, so you get a lot of goes from this bottle. The gel is clear. It has a nice clean, fresh airy smell to it and you can smell the scent on your hair the next day quite strongly.

          I'm not sure if this does help fade, as my hair seems to just be the same as before. It did make my hair very soft and it put a nice shine on my hair,which with blonde hi lights it often doesn't look that shiney. I would buy again certainly for the price and if they claim it can help with colour fade, I would like to believe them that it does!

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          16.11.2008 17:32
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          A great shampoo that helps retain hair colour for longer.

          I dye my hair regularly and it is quite dry naturally due to my diet and lifestyle and somwhat damaged though over styling too. After using a permanant dark brown dye last year on a slightly lighter natural brown hue, I was dismayed to see the colour was not lasting and with every wash my hair seemed to turn a shade lighter. My hair was obviously very porous and in a bad condition and I desperately needed something to lock the colour into the hair shaft.

          Alberto is a brand I used when I was a kid and I feel it is a brand name I can trust. Their VO5 range includes specific products for natural blondes and brunettes in addition to general products made for the natural condition, ie. dry or greasy. The 'Fade Defy' product is especially for all coloured treated hair and the product has a new, "best ever formula" which is designed to let you keep you colour for longer. The bottle does state, however, that the results will be more noticable on brown or red shades.

          I have the 300ml bottle which is the average size. It comes in a bright red bottle. I would like to see the brand change this design to a transparent bottle as my local facilities do not accept coloured plastic for recycling purposes. The wording on the front of the bottle - the hookline, if you like - states that this product "reduce colour fade for the just coloured look".

          On the back of the bottle there is a helpful explanation and actual diagram of what Alberto call 'Fade Defy Technology'. The picture shows how, after 15 washes and in comparison to rival brand shampoo, particles of colour are locked into the hair when the shampoo forms a barrier around the shaft. The shampoo is described as "protein enriched" and this quasi-scientific explanation is somewhat believable and is an exciting prospect.

          The bottle has a handy flip top opening so no fiddley time consuming screw off tops or pump action. Just turn upside down and squeeze. A generous amount comes out. The liquid is transparent white with a pearly sheen to it. I find it quite thick and gelatinous. The aroma is mild, fresh and feels clean. It is not particularly flowery or artificially perfumed which is refreshing.

          I do not need to use much to wash my long hair - maybe two 50p sized dollops. It is easy to work up to a lather and the foam seems quite concentrated. It feels smooth in the hair and gentle on the scalp.

          I also use the 'Fade Defy' conditioner in the range and this helps compliment and enhance the effects of the shampoo. After washing my wet hair feels very easy to manage. My hair shafts feel sleek and straight. When dry my hair has a high shine and a softness but is also very manageable. Most importantly, this shampoo does what it says and helps keep the artifical colour in the hair shaft! It really does a great job.

          This is my favourite shampoo on the market and it does wonders for my naturally frizzy, dry damaged dyed hair! It's approximately £1.99 a bottle but I can often get it for £1 at Asda. I would recommend trying this!

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          10.04.2008 09:34
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          Average Shampoo

          I recently bought a bottle each of VO5 Fade defy shampoo and conditioner. My hair is naturally a dark blonde/mousy brown sort of colour, which I dye dark brown. I have been thinking of going back to a blonde colour, so havent dyed it in a while, but the dark brown is starting to fade, and I wanted something to keep the colour looking vibrant.

          ~What they say~

          The front of the bottle states that this shampoo 'reduces colour fade for that just coloured look.' It says that 'Fade Deny technology forms a barrier inside each hair so it locks in the colour up to 5 times as long.' Sounds just what I needed...

          ~Packaging~

          This shampoo comes in a red bottle, with a flip top cap, which opens from the side. Whilst this style of opening is more convenient than a twist top, I found that with this particular product it was quite hard to open the bottle - especially when you have wet hands.

          ~Using it~

          The shampoo itself is a pearly white colour, and I have learned the hard way that you only need to use a small amount. The first time I used this I applied too much and was left with a lot of lather, which took a long time to rinse out.
          It has a creamy, floral smell, which is not unpleasant, but has a slight chemically type scent to it.

          ~Results~

          The shampoo left my hair clean and seemed to get rid of the build up of styling products that I use, with only one wash. It didn't irritate my scalp either, which I occasionally get with some brands. It didn't leave my hair frizzy either, as I have sometimes experienced with some previous shampoos.
          As for stopping my hair colour from fading, I can't say that it worked for me. I can't say I have noticed my hair looking any brighter since I started using it, and in fact my hair colour is still noticeably fading.

          ~Price~

          I bought this 300ml bottle for £1.99 in Boots whilst it was on a buy one get one free offer, however you can pick a bottle up for just 99p in Wilkinsons.

          ~Conclusion~

          Although the shampoo got my hair clean and didn't irritate my scalp, I was disappointed that it didn't actually stop my hair colour fading as promised. I wouldn't mind using it again, after all it did it's job of getting my hair clean well, but if you are specifically wanting something to keep your colour from fading, I would suggest trying something else.

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