A dull shampoo in more ways than one (Alberto VO5 Silky Smooth Elixer Shampoo)

Member Name: pink_glitter

Product:	Alberto VO5 Silky Smooth Elixer Shampoo
Date:	17/07/09 (67 review reads)
Rating:

Advantages: gets hair clean, quite cheap

Disadvantages: left my hair looking dull

I bought this shampoo a few months ago because I was trying to save a bit of money and this happened to be on special offer at the time.

I am not a huge fan of VO5, it's a brand that I do use from time to time but I can take it or leave it. This though, sounded like something I wanted to try, promising silky smooth hair with luminous shine - and let's face it, we all want beautiful, shiny hair! It states on the bottle that this is especially for dull, frizzy and heat damaged hair. Unfortunately, since I haven't dyed my hair for some time it is looking especially dull, and I naturally suffer from frizz, which means I use the straighteners on it, therefore making me fall into all three target categories!

Apparently this is infused with five vital oils - Avocado oil, Jojoba oil, Apricot oil, Almond oil and grape seed oil, which are nutrient rich, strengthening and shine enhancing.

I must admit that one of the things that attracted me to buying this was the pink bottle. For a cheap, everyday shampoo I thought the pink shampoo bottle and white and pink conditioner bottle were quite nice looking, and they especially looked nice together on the bathroom shelf.

The shampoo itself is a pearly white colour and quite thick. I've found that only a small amount is needed to achieve a good lather, making it economical to use. It has a delicate floral smell, but overall the scent comes across as being simply fresh and clean.

After using this, I found that although my hair felt clean and smelled clean. It looked clean too, but I was disappointed to find that there was no added shine, especially as this is specifically what the shampoo promised. In fact, I have to say I think it actually made my hair colour look dull, although on the whole my hair felt healthy and had a bit of bounce.

A 300ml bottle of this shampoo costs £2.12 from ASDA, which is a good price, but I do think that there are other shampoos in a similar price range which are better than this.

Overall, I was quite disappointed with this shampoo as it did not deliver the results that it had promised. I thought that it was a very average shampoo, and didn't like how dull it left my hair -especially as it promised the opposite! This was OK, and if there was no alternative I would be willing to use it again, but I wouldn't go out of my way to purchase another bottle and don't think I would recommend it.

Summary: OK, but not great