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Hello and welcome to my 3rd review on DooYoo.
American Crew is part of the many Carter and Bond range of products. The product range is quite select and also more expensive than your usual brand of say Head and Shoulders or Elvive, but the question has to be asked in the best L'Oreal fashion is it worth it?
Let's have some fun and travel with me on a journey of discovery and find out shall we .
Until recently, when I was given a bottle of American Crew as a Christmas present gift box, I never had a 'Scooby' as to who they were as I had never heard of them at all. Shame on me!! With the help of Google and the packaging that my present came in, I discovered that Carter and Bond are a relatively new company as they were only established 5 years ago.
With the more recent upward trend in male grooming the company boasts a number of ranges not only for men who moisturise but also caters an extensive range for women as well.
The product comes in a light brown, slightly opaque standard shaped shampoo container, slightly reminiscent in colour of 1970's Dunhill aftershave bottle because of the shade. 250ml is not that big really for what you pay and to be honest for the money I expected a bit more. Thankfully a normal flip cap on the top which means an easy application is achievable. From the style and fashion of the branding it is easily identifiable as American Crew. This is for two reasons, most notably no one else has such a design, so one that side it is original and also the shades of brown are quite eye catching, and when seen it is immediately identifiable as American Crew. When getting other bottles it was instantly recofnisable as to the brand and could easily be spotted.
The American Crew product range is not available through your local corner shop at all, and is not available in such places as Tesco's or Sainsbury's. In fact it can only be purchased through specialist's salons and barbers. What I have started doing is to purchase direct from the Carter and Bond website. One thing that has surprised me is that the company allows orders to be picked up from their London site and welcomes this as a way of the customer saving postage and packaging, not something that is really advertised by other companies and in today's ' Be Green' climate is something that could be questioned as non-ethical. Okay I suppose if you work local then it does make a lot of sense. I guess that this says a lot for who there target audience are, specifically workers local in that specific catchment area.
At £6.45 for 250ml and £9.95 for 450ml it is on the expensive side, but compared to some of the other shampoos that are in the range this can be considered a slightly cheaper buy from the range.
When the shampoo is poured into one's hand and used, not only is the texture a nice sensation of the silky smooth lotion, but also the quite strong but not over powering fragrance of the shampoo itself.
Daily comes in a fragrance of what as a bloke I call blossom, as the fragrance reminded of quite literally blossom. In reality it is extracts of Rosemary and Sage. This had the really quite wonderful effect of not only making my entire bathroom smell like a country garden but also the desired effect of leaving my head tingling, which at 6.30 am is a very pleasant way to start the day. This was mainly down to the oils and wheat germ the shampoo contains. As long as your hair is wet when applied, it lathers up perfectly and most importantly quickly and doesn't sting compared to Head and Shoulders when it is mistakenly allowed into any available eye socket going.
After I dried my hair, I found it was really was in a different and a lot better condition than before. I think the best words that I can associate with this were manageable, springy and clean. It didn't feel dry; there was absolutely no frizyness at all. This really surprised me as I expected something at completely the other end of the spectrum when towel drying my hair to what I was going through at the time.
The big advantage for me was that my hair was in a perfect condition to be manipulated into the style I wanted. Messed at the moment. Overall I used less wax than before to obtain the desired effect and as a further bonus was able to style quicker as well. Even dry it had sheen to it and as I have relatively short hair this was a bonus. Over the next few weeks people randomly started to comment about how good my hair looked and what was I using to get this effect. Personally I would have expected this to be more women than men but it was strangely the other way round although when I had my hair dry without any wax at all some women did like running there hands through my hair to feel what it was like. This happening mid morning in the middle of the office was quite an experience but after work down the Pub was more preferable.
From the size of the bottle I was at first a bit apprehensive about the value it added, using it once a day I managed to get about 4 weeks worth of hair washing. The best thing being that a little quite literally does go a long way with this stuff and you don't need much more than a blob the size of a 10p piece being rubbed in your scalp to start the party off. Not bad really but considering by the end I was literally squeezing the bottle for all I was worth as I wanted so badly to get every single drop out to use. For me that says a lot about the product.
Yes it is dearer than other brands, but overall I would say that the quality and effect that this could have on your hair by far outweighs the price if used in small and reasonable amounts.
Without sounding like an advert as someone who has to look the part for his job, I need to be presentable and look fresh every day. With this it not helps you wake up in the morning but also makes your hair look great and as hair seems to be one of the first things that people can judge you on before they look at your clothes, its the old saying head to ankles and then to head again.
So the shampoo has been tested, now let's make way for the hair paste and also the skin care line. I think that it's safe to say that I have been converted to a new line why? Simple because to quote L'Oreal, it's because I'm worth it!
I hae added a list a list of suppliers that American Crew can be purchased from. Here we go....
Jack's of London is a barbers chain with barber shops based in Wimbledon, Kingston, Guildford and Birmingham. There website is useful as it shows where new stores will be opening up.
Trade Secrets is a nationwide chain of shops that sells over 150 different hair products. Not only do they sell the full range of American Crew products but also the American Crew Mint range as well. This stuff is also bang on the mark too, but that will be for another review.
Also it is worth checking out your local Barbers as well as the chances are that they will sell this as part of there range. As mentioned above the products can be ordered direct as well. Until next time, thanks for reading and take care.
Gently cleanses and conditions the hair and scalp / For normal to oily hair