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Having done some considerable research into the ingredients in so-called 'natural' products, I found Aubrey Organics came out on top for excluding all unnecessary and potentially harmful chemicals, including sodium laureth sulphate and parabens.
It is important to note, however, that the lack of these chemicals will mean a change in the way that you use this shampoo. Firstly, sodium laureth sulphate is used to produce a foamy effect, which psychologically makes us feel like our hair is being cleaned. The foam effect has nothing to do with cleaning ability however, so don't be alarmed by the lack of foam when using this product. It doesn't mean that it's not working.
Secondly, chemicals used to mix the ingredients in the shampoo have also been excluded, so always remember to shake the bottle well before each use.
When I first started using this shampoo, I went through a period where my hair looked worse instead of better. This lasted for about a month. But I persevered, and now my hair looks and feels great. I think the initial period was a result of having to process my old shampoo ingredients out of my hair. Many shampoos rid the hair of it's natural oils and coat the hair with a synthetic material that makes it look like a natural shine. It takes a few weeks to eliminate all of this, and for the hair to start reproducing the natural oil. So don't be dismayed if you don't get the result you want on Day 1. It is worth persevering because the final results are worth it.
I colour my hair at home, and I always use this shampoo afterwards. It calms my scalp down if it's feeling a bit tingly, and brings out the colour very nicely. The other thing I've noticed since I switched to Aubrey Organics is that I no longer get spots on my forehead where my fringe falls over it. It sounds corny to say it, but I love touching my hair because it feels so soft and silky! My hair is naturally coarse, so I follow with a conditioner from the same range.
One disadvantage of this range is that there do not seem to be many places that stock it. I'm lucky enough to have a chemist near me that sells it, but that's the only place I know of (other than the internet) that has it.
Suitable for all hair types, great for colour treated hair / Keep your true colour shining through / Enhance your hair's natural beauty with this vitamin-rich moisturising shampoo / Gentle formula helps remove chlorine and impurities that can cause dryness, brittleness and fading / Vital nutrients help protect natural and color-treated hair for increased vitality and shine /