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As my parents know they can't possibly go wrong with body care products, hair care products, make up and perfume at Christmas that's all I seem to get each year... not that I'm complaining. On Christmas morning, rather than wrapping up my presents, my mum tends to split them between medium sized bags as she complains all the bottles and tubs are awkward to wrap! The very first present I pulled out of my first bag was Aveda's Colour Conserve Strengthening Treatment which was a product I hadn't come across before. Aveda was founded back in 1978 with the goal of providing beauty and hair industry professionals with high performance products that were botanically based meaning they would not only be quality products but also would not harm the planet in any way. They pride themselves on the way they source their ingredients from traditional communities, the way they attempt to use as many "green" ingredients as possible in each product and the way their products are made using responsible packaging and renewable energy wherever possible. Their products are available in Aveda stores, professional salons and online from a range of sites.
The Colour Conserve Strengthening Treatment comes in a very pale olive green and pale golden tube which sits upright on a circular plastic lid. The upper half of the tube is pale olive in colour and shows the brand and product name while the lower half is a very pale golden colour. The tube does have a somewhat natural, unprocessed look about it which I think is due to the colours and its rather plain appearance that's quite different from a lot of designer hair care brands. The product itself has a lovely natural smell to it; it's not perfumed in anyway like most products seem to be but instead it smells somehow earthy with hints of coconut and tea tree too. It's quite thick in consistency and not as runny as your typical conditioner, you do need to squeeze the tube to dispense it rather than just let it tip out. In terms of colour it's a rather plain cream with a hint of olive green, similar to the colour of the packaging really. It contains a morikue protein complex which penetrates deeply to strength hair, it's infused with sunflower and macadamia nut oils which help seal the hair cuticle to lock in colour and shine as well as containing various natural sunscreens to protect from fading.
It's recommended that you use this treatment after shampooing when you should apply the treatment thoroughly, from the roots of your hair to the very tips to ensure even distribution. I find that I need about a ping pong ball sized amount to thoroughly cover my hair which is just below my shoulders but very thick. I also find it best to comb it through once I've applied it as this helps to ensure that it's distributed evenly throughout my hair. It recommends that you leave it on for three to five minutes to give it time to process before washing it off and then styling it as normal. I always try to stick to this time suggestion as I reckon by leaving it on for longer it's actually processing more and doing more work. I find when I come to wash it off it's quite gloopy and has almost coated my hair meaning I need to give it a better scrub than I do with a normal conditioner. Aveda suggest you only use this once a week, I find I only use it about once a fortnight as due to the thickness of my hair I only tend to wash it twice a week anyway. I suppose you could use it more often if you wish but you might find that gets expensive and also that your hair becomes a bit greasy due to over miniaturisation.
The Colour Conserve Strengthening Treatment promises to replenish your coloured and weakened hair as well as leaving your hair feeling soft, strong and manageable. I've used this product three times now and each time I've found it to leave my hair feeling really well conditioned, really moisturised and really soft too after drying and styling. The only thing I would say is that the first time I used it I didn't wash it out thoroughly enough and it did leave my hair feeling a little sticky and it went greasy within about two days which it never does. As an intensive conditioner it certainly upholds its promise as its one of the most moisturising and nourishing that I've come across. As for conserving and replenishing my colour I can't say I'm overly convinced, my hair is naturally dark brown but I have it dyed a warmer dark brown with a red tint to it. After drying my hair it certainly appeared to be quite shiny but I can't say it actually made a difference to the intensity of my colour. I do find it quite hard to believe that a conditioner alone can actually revitalise your colour, instead I think it simply makes my hair look and feel healthier rather than actually do much to the colour.
This product can be found in professional salons or online, my mum bought mine from Look Fantastic where a 125ml tube will set you back £12.56, they also suggest that the recommended retail price is £15.70. On the Aveda website itself you can buy the 125ml tube for £16.00 or a 500ml tube for £42.50. Judging from what I've seen online the price really does vary and if you're thinking of buying this then I'd certainly try Look Fantastic or run a price comparison search, I came across a website called which was selling it for £23.00! I'm really quite impressed with this product and the condition it leaves my hair in, however it did let me down on the colour conserving point... maybe in time with use I'll notice that my hair colour doesn't fade as quickly as it normally does but I've not found that yet. If you're interested in buying this then you may also want to know that there is a shampoo and conditioner in the same range which are priced a little cheaper than this product. So would I recommend it? Well yes, it makes a good present and I'm impressed with it... however there are far cheaper products out there on the market that probably do a very, very similar job!
Thanks for reading.