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Because you're worth it.. :) After trying just about every shampoo on the market, I converted to Aveda Pure Plant Shampoos - Black Malva being my favourite - a few years ago and have never looked back. Not one to be a fuddy-duddy, I have tried samples of new shampoos from other brands once in a while just in case, but have never been impressed. If you want moisturising, if you want volume, if you want fantastic fragrant hair but without nasty chemicals or synthetic fragrance - Aveda shampoos are the only ones I would recommend. You may balk at the £8 pricetag when you may have been used to paying £2-£4 on a supermarket/chemist regular shampoo, but it is worth every penny. There is one huge difference between this shampoo and all others on the market - it's foam base is Coconut Oil. Every other shampoo uses Sodium Laurel Sulphate (check the labels, by law they have to tell you what's in it) as a foaming agent. You may recognise this ingredient from good old bubble bath. Yep, that's what's in most bottles of shampoo. But not Aveda's. Coconut oil provides Aveda's natural, non-chemical, moisturising, caring non-detergent base. Add to that the pure plant aromas (each of the Aveda shampoos smell fantastic - Black Malva is reminiscent to me of sweet licorice) and the cocktail of herbs and plants in each bottle, your hair will thank you for natural goodness. It rescued me from the effects of a disastrous salon treatment a few years ago, imparting my frazzled mop with soothing moisture. Nowadays, my hair is shiny and healthy and despite being very long, I don't even need to use conditioner every time after I use the Pure Plant Shampoo. Each of the Aveda Pure Plant shampoos can be used on any hair colour and type, but can provide subtle herby enhancers to specific shades too: Black Malva for dark hair, Camomile for fair hair, Red Malva for red hair, Clove for brunette hair and Blue Malva for grey hair.
There are no chemical colourants and therefore are very safe to use. Each of these shampoos has a fantastic colour too - Black Malva is virtually, black in colour! How cool is that?! Admittedly, the Aveda packaging is not the most glamourous (ecological reasons) so you can feel free to dispense your vivid black, blue, yellow, or red shampoos in a see through bottle and give your guests a talking point if you so desire! I can't recommend this shampoo highly enough. You don't even need to use much to get a rich, cleansing, wonderfully fragrant lather atop your head. Enjoy. :)
The Aveda pure plant shampoos are best used in conjuction with the colour conditioners (£16.00 for 200g), however they do not work in the same way. While the conditioners will change your hair colour, the shampoos will just enhance the colour you already have. For instance, my hair colour is chestnut brown and I have blonde highlights. If I used the Clove colour conditioner, my highlights will be disguised so that they are not visible. The shampoo however will enrich the colour of my brown hair but will still leave the highlights visible. I think that although this shampoo seems expensive it really does last a long time, I have long hair, and an amount equal to the size of a 50 pence piece will give me a fantastic lather. I have fine hair and have always had to use volumising products however, this shampoo, I find more than adequate. I wash my hair almost every day and my 500ml bottle has lasted me about 2 months and still has about a third of the bottle left. I bought it as part of a kit from QVC which had a tube of the colour conditioner, a 500ml bottle of the pure plant shampoo, a small bottle of their fantastic Firmata hairspray and a 250ml bottle of their detoxifier, which I use on average once/twice a week and still has enough in it to last me another month. The kit costs £30. It is also available from HQhair.com selling at £9.00 for 250ml. I have just purchased a 1 litre bottle from QVC for £19.00 which is amazing value as I expect it to last me about 6 months. The 1 litre size also comes with a handy pump dispenser to minimize mess and waste.
These pure plant shampoos are great. Having used both the clove and madder root I would recomend them to all. They don't leave the hair lacking in luster. They enhance the natural colour subtley. They smell great to. The shampooo feels rich and foams up quickly. Hair is left silky and feels conditioned. These shampoos are a great all rounder. Best of all they're affordable. The only draw bcak is where to find them. Not all department stores stock this and there are not many web sites that ship to the UK. My advise is that once you find Aveda stock up. In fact I have a range of the shampoos so that I can swop and change whenever I feel like it!
When I first told my mates I’d paid £20 for a bottle of shampoo they looked at me in awe as if to say “do you realise how many pints that is?” But slowly but surely they are coming round to the idea of why looking after your mullet isn’t so much an expensive business – especially when us blokes need to be looking our best! Walking into House of Fraser I knew what I wanted before I went in. So when the girl asked if she could help me I had no shame in saying I wanted the one litre size of Aveda Camomile Shampoo. She was only too obliging and as I paid my £20 I gained the reassuring feeling that my hair would never be the same again. Ok so maybe I’m talking like the typical brainwashed consumer…? For years I’d spent money on shampoo – 99p bottles from the local supermarket and it just didn’t seem to feel right. The plasticy coating of silicon from your average shampoo (that’s what gives it the shiny look – apparently) wasn’t doing my hair any good. After all in years to come I might not have any hair so may as well look after it whilst I do! The next time you are in Boots pay particular attention to the price of shampoos for 100ml. It’s the little price tag that says £4.99 per 200ml (2.49 per 100ml). Compare the likes of Vidal Sassoon at £5 for a bottle not even half the size of what I bought and you will see my Aveda shampoo isn’t anywhere as expensive as it sounds. The added bonus is that the average bottle lasts you up to six months in daily use Made from plant-based ingredients it helps to lighten my hair and gives it a natural shine. People have commented on how good my hair looks ever since I started using it. Not to mention the wow factor with the women (I wish)! There’s an increasing emphasis upon us males to take care of our appearance and I’m all for it! Watch out for my other reviews on the many other products
I first encountered Aveda hair products a few years ago when I could not work full time due to ill health and developed an addiction for QVC the shopping channel. The nice thing about QVC is that they give you tons of information on the products.After an hour with Alison Young (the QVC beauty expert) it became obvious that my daughters and I had been depriving ourselves all these years. We must immediately try these products! We waited for our first parcel with bated breath. We had ordered a trial pack of the Aveda Colour shampoos.There are five of them in the range. Blue Malva (supposed to be the business for grey or blonde hair),Camomile, which is also for blonde hair but gives slightly different tones, Clove , for brunettes, to give honey tones, Black malva which is for affro-carribbean hair or very dark hair and Madder Root which brings out the red tones in your hair. I am going to tell you about Madder Root, which is my personal favourite. Firstly, I like the ethos of this company which uses natural ingredients and no petrochemicals. Petrochemicals, apart from anything else, leave a build up on your hair which strips and dulls it. The shampoo comes in an attractive beige bottle and in three sizes; 250ml, 500 mls and 1 litre. I would suggest that if you buy the one litre size (which lasts me about six months) that you buy a pump dispenser to go with it. It will set you back about 99p and I think they should throw one in, but they don't so you need to just grit your teeth and hand over the dosh! It is a one off purchas though, mine has lasted for four years! So, more about the shampoo: The ingredient list is lengthy and to most of us, meaningless! I will list only the main ingredients below; this in the assumption that the ingredients were listed in priority order! Red Clover Aloe Almond and cherry bark Ammonium lauryl sulphate Lau
ramide DEA Cocamidopropyl hydroxysultaine Now, how many of you are any the wiser? If you are then you are a better man or woman than me!! Aveda say that this is not a colouring shampoo but it is a colour enhancer. I will tell you that the difference it makes to my hair colour is very marked. They also do a matching conditioner which does put colour in. This is a vegetable colour and is totally natural. The shampoo is a lovely consistency and is an amber colour, not ever so thick.Don't expect masses of frothy lather. If you try too hard you will get through the bottle far too quickly. Remember,this is concentrated and a premium product- none of your cheap supermarket own brand, so it isn't especially cheap. Yes, yes, I will get on to the prices in a minute! It has a pleasant smell which is a bit herby.It rinses out easily and leaves no residue. It is so mild and conditioning that you can get away without conditioner if you wish. The first time I used it I was staggered at the difference it made. I have curly hair, loose curls not toilet brush, and it tends to be very dry. It immediately had a wonderful shine and colour. It was soft and easy to style as well.This can sometimes be a problem with other products!It also had a really pronounced auburn sheen- lovely! My girls were similarly pleased with the other colours which they tried.We have used the products ever since, although not exclusively. I can always tell an immediate improvement whenever I go back to it. It is just great and I cannot recommend it highly enough. Now, if you want to give it a go where can you obtain it? Normally, QVC is an option and they sometimes have it as a Today's Special Value. I have just been to the website to check the price and the only Aveda product they have today is the "Aveda Colour Starter System". This is a good way to try the product and see if you like it. For £16.36 + p&p you get:
1 wide tooth comb 50ml hair detoxifier (a shampoo which removes styling products and chlorine- especially good before using dye) 50 ml Firmata hair spray 50 ml colour shampoo of your choice You can also buy Aveda products in Debenhams.They sometimes do good deals as well. I also discovered it on Lookfantastic. Without the member discount it is : £7 for 250 ml £20 for a litre. Here is the web address: www.lookfantastic.co.uk Here's hoping to see loads of pics on profile pages with lovely glossy hair!
I first started using Aveda shampoos a few years ago when I was them advertised on QVC. Since then their popularity has grown and they are widely available from salons and online. What attracted me to them was that they use pure plant ingredients, that are organically grown. No petrochemicals in their products. Sensible packaging that can be recycled. Unlike other shampoos you choose this range by your hair colour,rather than hair type. The reason being that different herbs and plant essences will enhance your natural hair colour. Clove.. This is for brown and dark blonde hair and will enhance honey tones. Red Malva.. For enhancing red tones. Blue Malva.. For any colour but cools brassy tones in blondes. Good for reducing yellowish tinges in grey hair. Black Malva..For very dark hair shades. Camomile... For enhancing golden tones in blonde hair. None of these shampoos actually contain dyes to add colour, they just highlight what is actually there. They all have the same smell which is cherry almond and they leave the hair lightly fragranced. The shampoo is very gentle, you can use it as often as you want. You only need a blob about the size of a 10p to give a rich lather. Which ever one you choose it leaves the hair soft and shiny. It rinses out well and doesn't leave any build up. Does the colour enhancing work. Well on my brown hair with the clove I didn't notice a great difference, but on my son who is very blonde the blue malva really does enhance the brightness of colour. The colour of the shampoo itself can be a little alarming if you choose any of the malvas. The black comes out well black, the red malva is bright red/orange and the blue is a bright violet colour. This is nothing to worry about it won't make your hair go any of these shades. I vary my Aveda shampoos as sometimes in the winter I need a mo
re conditioning type. But during the summer these are my first choice, especially to keep my blonde children looking bright and shiny. Aveda are based in the U.S. if you visit their website aveda.com you can read about their aims and their products. The founder is Horst Rechelbacher (now theres a name to conjure with). The gist of his mission seems to be to set an example for environmental leadership and responsibility. The shampoo comes in 250ml,500ml and litre bottles prices start at around £7.00. I find that a litre bottle will last the whole family for around six months often longer. This costs me about £19.00 which isn't bad for half a year.