Boots Tricologie Nourishing Shampoo

I purchased a bottle of Tricologie nourishing shampoo for no other reason than there were 100 extra advantage points on offer at Boots! It was a shampoo I had always fancied trying, but the £4.99 price tag had previously put me off (okay, I admit it – I’m cheap!) However the lure of extra points was sufficient to entice me into making the purchase. The bottle looks very good in the bathroom – clear plastic with a silver cap and bottom. The cap has a blue circular flip up lid – you push down the back and the front flips up. A bit stiff on first use, but it became easier as it was used more. The shampoo is a pale purple in colour and there ...  Read the complete review

I'm quite gullible when it comes to marketing ploys (which is quite embarrassing for a Marketing Analyst) so Boots really saw me coming with this one! The display in the shop says 'better hair Guaranteed', and then there's rows of lovely looking different coloured bottles with twisty tubes inside! There's a board to the side of the display with a sliding arrow beside it, you answer a question, which leads you on to the next, then the next till you end up with at a specific type of the product that suits you. I told them I have long hair, greasy roots, dry ends, dyed blonde etc.. then handed over my £10, for the recommended shampoo and ...  Read the complete review