“ Brand: Boots / Type: Hair Shampoo / What it does: Smoothes, Cleanses, Nourishes, Protects „
I purchased a bottle of Tricologie nourishing shampoo for no other reason than there were 100 extra advantage points on offer at Boots! It was a shampoo I had always fancied trying, but the £4.99 price tag had previously put me off (okay, I admit it – I’m cheap!) However the lure of extra points was sufficient to entice me into making the purchase. The bottle looks very good in the bathroom – clear plastic with a silver cap and bottom. The cap has a blue circular flip up lid – you push down the back and the front flips up. A bit stiff on first use, but it became easier as it was used more. The shampoo is a pale purple in colour and there is a blue plastic wavy structure running down the inside of the bottle. I’m sure it has no use other than to enhance the appearance of the bottle. So, what do you get for your hard-earned cash? The blurb on the bottle states that ‘The haircare experts at Boots have identified all the factors that affect your hair and developed individually tailored solutions that are proven to give you the best hair you’ve ever experienced’. Sound good so far? There’s more. ‘This shampoo, with a unique complex to protect against pollution, sun damage and heat styling, will cleanse, nourish and replace lost moisture, leaving your hair shinier, smoother and protected. It also contains a combination of ingredients that will reduce colour fade, strengthen and prevent hard water from dulling the hair’. Sounds even better now. What does this shampoo contain to achieve all these wonderful claims? There is an extremely long list of ingredients that I shall put at the end of the opinion for anyone interested. And does it work? Well, I have tried the shampoo out a few times and my verdict is yes! The first time I used it, I was pleasantly surprised. The shampoo has a very pleasant smell – I can’t put my finger on it exactly but it is quite a fresh
smell, not chemically at all. The shampoo lathered up well and when I rinsed my hair felt extremely clean. I don’t have the recommended Tricologie conditioner to complement the shampoo, so used my normal one, but this didn’t seem to affect the effects of the shampoo. Once my hair was dry it felt much softer than usual and even had a slight shine to it. I have used it a few more times since and the results have been the same – very clean-feeling, soft, shiny hair. I even used it after subjecting my hair to a gallon of hairspray the previous evening and it coped well with the additional work. As well as the nourishing shampoo that I purchased, the Tricologie range of shampoos also includes Rejuvenating Anti-dandruff Balancing Deep cleansing Dry scalp Other Tricologie products such as conditioners and styling products are also available. The range is available from larger Boots stores as well as from www.wellbeing.com I am very pleased with the shampoo, but the price of it does put me off. True, you only need a small amount so it should last a while, but almost £5 for a bottle of shampoo is more than my normal budget. However, if it was on offer I would certainly stock up on some more bottles. So, all in all, a good shampoo for an indulgence but probably best bought on special offer. And finally, that list of ingredients for anyone interested. Aqua Sodium laureth sulfate Cocamidopropyl betaine Cocamide DEA Panthenol Sodium chloride Laureth-3 Parfum Propylene glycol Benzophenone-4 Glycerin Phenoxyethanol Wheat amino acids Alcohol denat Polyquaternium-10 Dimothicone propyl PG-betaine Methyldibro
mo glutaronitrile Citric acid Tetrasodium EDTA Origanum vulgare Panex ginseng Morus alba Potassium sorbate Methylparaben Propylparaben Disodium EDTA Sodium bisulfate CI 60730 CI 45100
I'm quite gullible when it comes to marketing ploys (which is quite embarrassing for a Marketing Analyst) so Boots really saw me coming with this one! The display in the shop says 'better hair Guaranteed', and then there's rows of lovely looking different coloured bottles with twisty tubes inside! There's a board to the side of the display with a sliding arrow beside it, you answer a question, which leads you on to the next, then the next till you end up with at a specific type of the product that suits you. I told them I have long hair, greasy roots, dry ends, dyed blonde etc.. then handed over my £10, for the recommended shampoo and conditioner. It made my hair feel like straw and seriously faded the colour to the point that when I went to have my roots done, the hairdresser had to do the whole head again to get it matching!! Better hair guaranteed? Hmmm…. However, I'm still a fan of the shop, and when they wheel out the next big marketing ploy I shall probably be at the front of the queue - sad but true!
Will cleanse, nourish and replace lost moisture, leaving your hair shinier, smoother and protected