I started to use this hair colour foam after recommended by my hairdresser. I am colouring my hair for myself and she noticed that at the top of my head I didn't manage to cover the roots at all and had a clear line - when using the original hair colouring from Nice 'n Easy.
This foam is a lot easier to apply on the hair. I press some into my hand and apply it like it was a shampoo. And this way I can cover my roots all over my head, don't need to be worried of missed areas anymore.
I found it difficult to find the perfect hair colour earlier, because all the browns had some reddish colour, which made it visible that I dyed my hair. This is the first I'm really happy with because of the natural looking hair colour I gained. I use the 6.5G.
It's really easy to mix as well.
The smell is not that strong as it was with my previous hair dyes, it reminds me of the smell of beer, maybe because it's a foam. And the best part is the conditioner which makes my hair soft and shiny and smells lovely, something like coconut.
I usually straighten my hair after I wash it, but after I dye it with this foam I don't need a straightener as my hair is really strong and looks a lot more straight than usually.
Highly recommended.