I am not particulaurly particular about my haircare choices. Occasionally I splash out on something more expensive, but most of the time I just but whatever is on special offer, although I tend to pick mid-range brands (sort of Marks and Spencer of hair care).

Dove is a one of these and the Daily Care shampoo is a perfect example of a good, no-frills, everyday shampoo that does just what it says on the tin.

It comes in a reasonably sleek bottle, easy to use even one-handed and in a normally-sized bottle. I don't know about others, but I don't like those enormous shampoo bottles that are common nowadays, heavy in a gym/pool bag when you carry them around, heavy to manipulate when in the bath or shower and if children get their hands on them, you lose more! Anyway, Dove comes in a reasonable 250ml bottle which is good.

It has a thick but not too thick consistency, pearly-white colour and that Dovey's scent that is generally pleasantly inoffensive, though it makes me feel like I was about sixty five and probably slowly turning into one of my female in-laws, but this is just my subjective impression and the scent is really quite nice.

The lather is good, but not excessive, and the results are good. I have fine, dry hair that despite being dry gets quickly greasy and lifeless and thus wash my hair every other day (I know that many people wash hair daily, but to me even every other day always seemed extravagantly often), with this shampoo and any not too heavy conditioner I can sometimes last three days.

All in all, a good shampoo from a reputable if boring brand.

Recommended.