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I had never previously considered myself to be brand loyal when it comes to shampoos and conditioners, but over the past year or so I have been swaying towards those belonging to Dove and L'Oreal. A range of products that I will regularly purchase is Dove's Hair Therapy Damage Solutions Intensive Repair, as I find they offer huge benefits to my rather dry hair, which is susceptible to split ends with this review discussing the shampoo. I always find Dove products very appealing to the eye with their calming and contemporary looking packaging, which makes them stand out from the majority of other brands on the supermarket shelf. The name of the range speaks for itself as all of the Damage Solutions products are intended to repair the hair and to prevent further damage with five times less split ends. The shampoo is contained within a unique shaped sturdy plastic bottle with 250 ml of contents with flip top lid, which is neatly incorporated into the upper section. Whilst I generally prefer to be able to open the lids with one hand so that I can receive the product in the other, I find it a little awkward, particularly as it is a little smaller when compared with other brands. However, this is a minor niggle and does not effect my general usage of the product. A slight squeeze of the bottle releases a sufficient amount of the good consistency pearly white shampoo and despite me having regularly purchased this product the lids are always robust and securely close. The aroma of all the products within the Intensive Repair range is simply delightful where I would describe it as luxuriously clean and fresh with a delicate hint of floral. The shampoo is easily applied to my hair and within just a few seconds a sufficient lather is created despite me using only a small amount. The gorgeous fragrance significantly intensifies during the process with the product effectively ridding my hair of dirt and grime as well as thoroughly removing the remnants of the various styling products that I use. As the shampoo is highly effective there is no need for a second application and it is effortlessly rinsed away with warm water without leaving any tackiness or sticky residue. The texture of my hair feels considerably soft and smooth and Dove claim that the due to the ingredient inclusion of fibre actives, the hair is revitalised from within. I would have to agree with this statement, as some of the cheaper brands that I've used in the past have left the surface feeling a little rough to the touch. Whilst my split ends are considerably improved due to my continued use of high quality shampoos and conditioners, this is also due to regular hair trims at the salon. As my hair is curly and thick it is a nightmare to manage if I do not use a conditioning product directly after shampooing and in order to obtain maximum benefits I will always use the matching conditioner, which I can also highly recommend. This is a high quality product and for the reasons discussed above, it receives five stars from me. The shampoo should be used within 12 months of opening with the bottle being recyclable once empty. There is a huge selection of products available in the Dove Hair Therapy range and when attempting to repurchase I often become a little confused, as the names are very similar. Dove Hair Therapy Damage Solutions Intensive Repair Conditioner is widely available and generally retails at around £2.30 for a 250 ml bottle. I hope you found my review useful and thanks for reading.