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I developed an allergy to shampoo and shower gel suddenly several months ago. It may seem like a trivial matter, but it really affected me, and I was left feeling itchy and sore long after I washed my hair. Before I could use literally any shampoo I wanted, but now I was limited. Even Simple Shampoo, known for being 'pure' left me with a painful rash and bloodshot eyes. When I tried E45's shampoo, I didn't really have much hope left, and I was becoming resigned to just being miserable whilst popping (ineffective) anti-histamines.
E45 is a brand I was already familiar with, as I am near-constantly slathering on their cream. Around since the mid-1950s, originally E45 emollients were only available in hospitals, and it was only in the 80s that it was introduced to pharmacies and other retailers. E45 does a range of creams, including ones for children and mature skin. As far as I know, this item is the first shower product they have released under the mystifying E45 banner. It promises gentle and effective cleaning for dry itchy scalps.
I am delighted to say that, E45 Dry Scalp shampoo really didn't cause an allergic reaction in me. I was shocked. I have no idea what ingredient in it is omitted or substituted, but I was finally able to bathe painlessly.
Here are the ingredients for those interested:
Aqua, Sodium Myreth Sulfate, Coco-Glucoside, Laureth-6, Laureth-2, Sodium Chloride, Glyceryl Oleate, Glycol Distearate, Glycerin, Climbazole, Panthenol, Polyquaternium-10, Potassium Sorbate
However, obviously in sacrificing the chemical I was allergic to, they also sacrificed some of the lathering quality. The shampoo is a silvery transparent gel that lathers to create... almost no bubbles. The smell is really distinctive; I can't put my finger on it, it is just somehow quite medical, if not totally astringent, more like gauze than antiseptic.
I find I have to use two blobs (technical term) to wash my hair completely, and I have rather short hair. The shampoo doesn't leave my hair feeling clean, either, and it becomes greasy very quickly. It leaves no fragrance or shine behind either. With a bottle very like the lotions E45 already produce, I feel that the overwhelming effect is not that different from straight-up washing my hair with E45 cream...
I can cope with this, but for customers with dandruff, a dry scalp, or those just interested in any new shampoo may be disappointed. A dry scalp wasn't my main concern when buying this shampoo, though I do have patches of dryness here and there, and as far as I have noticed E45 has helped them. For those buying the shampoo for this reason, I expect they will not be disappointed.
I will continue to buy this, even with the limited cleaning ability of the shampoo, just because it is the only one I'm not allergic to. However, at the price of £5.10 (Amazon) or £5.49 (Boots) if I was not a customer buying it due my allergy condition, I would expect more from E45.