“ Brand: Elida / Type: Hair Shampoo „
Recently when I was browsing for some toiletries in my local Tesco store I came across this shampoo on offer with other varieties of shampoo and conditioners from this range on offer with any 2 bottles costing £1.00 or usually £1.70 a bottle so I really stocked up whilst I was making such a saving! The Packaging: This shampoo comes in a rather plain frosted see-through bottle with a light pink flip-top lid to the top of it concealing a small hole and it holds 200ml of the shampoo. On the front of the bottle we are told that it is Elida 'Hair Institute Paris' Shampoo 'Revive & Shine'. On the back of the bottle other information given includes being told a bit about the product and how to use it, ingredients and the size is stated (which I have stated already) and contact details for Unilever are given (the manufacturer of the product). This is a very cheap looking bottle and doesn't look all that high quality for a product from this manufacturer however I am a great believer in its the product that counts though I must admit that if this wasn't on offer and cost £1.70 a bottle I wouldn't purchase it on appearances alone. The Shampoo Itself: This is a light pink rose, transparent coloured thin shampoo and it has a lovely none distinctive but natural fragrance of fruits to it. All you do to use this is as you would do any other shampoo and thats to wet the hair, use a small blob and gently rub it into a lather before repeating that process again if you want to. I found this to lather up really easily and to rinse out with incredible ease to. The aroma created whilst it was in use was really nice and fresh and I had no adverse effects to using this at all. Results: This left my hair very gently fragrant and felt and it looked clean. I wouldn't say though that this revived my hair, I certainly couldn't see or feel that to be fair though I could see a natural shine on my hair without it feeling greasy or dry or anything like that. The only thing I can critise about this is really is that it is overpriced for what it does (if not on offer), looks cheap in its bottle and although my hair shines after using this, well my hair usually does. I wouldn't say it added much to my hair at all really but its an ok, gentle cleansing shampoo for regular use. Available in all good supermarkets etc.
Elida are a new range of shampoos and conditioners made by Unilever and exclusive to Tesco. Tesco have really been plugging these as they have just been launched and if you shop in their stores I doubt you could have missed the huge amount of this stuff on promotion. The 200ml bottles are on offer (an may well end up being a permanent offer) at 2 for £2. Not a product to rival say, Alberto Balsam for value for money (another range Tesco stock in abundance). However I don't see Elida, although cheap, as being advertised as a budget brand. The bottles are simply designed yet sophisticated, as to me wouldn't look out of place in a salon. Each type of shampoo and it's matching conditioner have a different colour scheme. I chose the 'Revive and Shine' variety which are pale pink and lilac. The front has the 'Elida Hair Institute Paris' logo and 'Revive and Shine' in a rectangle at the bottom. All this is on a clear plastic label and I guess this makes for very cheap packaging, as they just need to change what's printed in the rectangles and stick on the corresponding bottle. Very cost effective I guess, yet still looks stylish. After all, I think most of us would rather a cheaper product with simple packaging than a more expensive one with lots of colour etc, it's the product that the important part. The Claims for the two products are as follows - Revive and Shine Shampoo - "Gently cleans your hair, leaving it beautifully soft and shiny." Revive and Shine conditioner - "Gently conditions and detangles your hair leaving it beautifully silky and shiny." I like the fact that the blurb is simple and doesn't promise the world, just says what it does. The shampoo is a bright pink, runny liquid with a very subtle floral smell. A little goes a long way as it lathers up really well, and left my hair with that squeak to it so you know it's super clean. The conditioner has a similar subtle smell and it quite thick, it doesn't feel that high quality as you squeeze it out as it kind of jelly like, but it got rid of all the knots in my hair very quickly. After drying, my hair felt light and fresh and very soft. I wasn't over shiny but it doesn't matter what product I use I can never get super shiny hair. My favourite shampoo at the moment is Pantene, and I don't think this is quite as good, but at the price, I'd buy this again and alternate between the two to cut costs. Overall, an impressive shampoo for the price.