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I used to have short hair and obsessed with styling it in many different directions, the product claims to help lift and increase volume for those with long locks, but personally knowing what I do, having used this, I don't see how?
You should only need a small amount to work through short hair and allow it to set, which should only take a few minutes, a tip- make sure you know what style you want to create beforehand as it's very difficult to re-work the style with this gum, you will end up washing and re-styling again.
I found that this failed to help add texture or definition to my style instead it made it look that I had almost blended into one cut, it looked strange.
The product itself is extremely sticky once in your hair and I found this to be terrible when it was warm or humid as immediately it made my hair look oily and limp how it increase volume, I do not know.
I used this for a while before admitting defeat and would add that if you lay down on a couch, for example, it leaves residue that it hard to get off fabric and even pulling a jumper over your head would flatten whatever style you had tried to get this fudge gum thing to do, disappear within minutes.
I really would urge you to look around and try before you buy as I could not recommend this product:(
It retails at £9 .