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Fudge Matte Hed Firm Hold Texture Paste

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£8.20 Best Offer by: amazon.co.uk See more offers
4 Reviews

Brand: Fudge / Texture: Cream / Type: Hair Paste / What it does: Firms,

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    4 Reviews
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      25.07.2011 12:43

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      the perfect mens haircare product

      Im quite vain about my hair, and have been through so many different products as i was growing up. I used to use Loreal, Garnier Fructus, Fish hair wax. All of them either leave your hair shiny, greasy or with bits of product in it. I started using this product about two years ago and i wouldn't dare use anything else; it's perfect! It's quite pricey compared to other hair-care products but it's well worth it and it does an amazing job. I've got short hair and a 75g tube normally lasts me about 6weeks. You only need to use a tiny bit and it holds your hair in any style really easily. You don't get that sticky face thing when your hair gets wet in the rain. Although it's quite expensive to buy in salons and hairdressers if you shop around online you can find quite a good deal. A truly excellent product, just wish it was a little bit cheaper! I have also found that if you buy the product in bulk you can normally get them for around £6 a tube whereas if you purchase in a shop expect to pay anything from £9-14 per tube.

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      27.09.2010 17:14
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      Good overall, does what is says on the tin.

      Was recommended this by my hair stylist in North London (at twice the price I must add!) as he mentioned that this would help me get the sort of light, surfy wax-free look that I was hoping to go for, as opposed to the heavy waxes that I've used in the past (TIGI bed head etc). It comes in a pretty convenient tooth-paste tube package and you only need one small pump of it per use. It does texture you hair quite well, and smells quite light and tropical. It smells very good, and lasts all day. I've been using my tube for a couple of months now already, and think there's still a fair bit to go.

      On the down-side it does run a little sticky when it gets wet in rain, and generally my girlfriend complains that whilst for her it's a bit better and less gross in her hands than the old Bed Head, it is still a little sticky, but she much prefers it. I also think I prefer it out of the two, but if I was doing something active like running or back-packing I'd go for the convenience of the TIGI bedhead.

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      01.07.2010 17:45

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      Works well with layered mens hair, prefably straightened.

      I use this wax for my hair as my hairdresser recommended it. This wax is great if you want to hold your hair in the same position all day whilst still getiing on with your daily activities. I have now been using it for a year or so and it looks good. I straighten my hair before using it (by the way I am a boy) and then apply a small amount, only a small amount is needed to use on your hair this is because it is very strong. The wax gives your hair the matte hed look and this is a very fashionable look for boys at the moment so my hairdresser says. It gives the look as though you have just woke up, that's the look it's meant to give. However it's quite expensive when you buy it from your hairdresser, and it can't be found in many shops. I would recommend buying it online as it can cost quite a bit less and save you money. Also, I would recommend trying it first and not rushing and buying 5, you may not like it and think the wax you're using now is better. Good luck!

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      21.01.2010 19:09
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      Superior styling

      My hair is evil and I hate it. Naturally, it wants to lie quite flat, especially as it gets longer. This is fine if I were going for a neat, preppy kind of look, but outside of certain business functions and interviews for Brideshead Revisited, I would rather have something a bit funkier. I'm also convinced that flat, floppy hair makes me look older and more miserable and that's unacceptable. There are further complications. Said hair also has a natural wave, just at the front, which can only be annihilated with the aid of straightening irons. This in turn adds to the flat dilemma. Life's cruel, ain't it?

      The solution to these problems comes from a combination of things. When washed my hair needs to be blown dry and needs to be blown dry UPWARDS. This encourage a meagre sort of 'bed-head' look, with some success, but there's still a clear power struggle between the follicles that want to do it vertically and those who would really rather have a nice lie down. So the other secret weapon comes from styling products. Hair gel (as it's almost entirely water based) counters the effect of the straightening irons, dries your hair out and doesn't last very long unless you use a super-strong Mohawk gel (and that's bad for your scalp). Waxes and creams offer differing levels of success but tend to fall by the wayside as the hair gets longer because they just don't have the strength to hold everything up.

      So this brings me to my latest weapon in the fight against normal hair. Fudge hair styling products have a pretty good reputation as it goes and the range of different stuff seems to grow exponentially every month. In consultation with a local supplier (a barber called Darren, in fact), I was recommended Fudge Matte Hed. This is top of Fudge's control scale, but doesn't dry out or rub off and therefore boasts the lasting power to keep at it all day. Indeed, this is the second best-selling product on the Fudge website, so it must be good, right?

      I quite like the container this stuff comes in. It's rather like a toothpaste pump dispenser, operated simply by removing the cap, and pressing the nozzle. This releases the paste and gives you quite a good degree of control as to how much you use. Like all such pump dispensers, it becomes far less effective as you get to the end of the pump and releasing the last 10% of the contents requires brute force and determination. Theoretically, this should also be a fairly clean way to dispense the product - a common problem with tubes and tubs is that they get all sticky during use. This one isn't too bad, although in fairness, you generally have to dispense the paste in several blobs and, because you will already have rubbed at least one of these into your hands, you'll be using it with sticky hands. The pump, therefore, still gets quite sticky but can, at least, be easily cleaned under the tap.

      So how do you use it? Well, as with all styling products, less is more, so I would encourage you to dispense this in relatively small doses. You simply cannot style your hair properly and/or evenly apply product in one hit, so it's better to do this in small phases. Dispense a small amount (maybe a blob the size of a couple of peas) to your hands, rub together to smooth the paste out and then apply to your hair. You should always apply to dry hair; wet or even damp hair will rather negate the effects and will dilute the paste. This is best suited to bed head styles that require some definition and work and, as such, it's probably easier if possible to try and apply lower down the hair and smooth outwards and upwards. Applied carefully, you can create some good definition with this stuff.

      I use the word care but, in all honesty, luck might be more appropriate here. You see there is one big problem with this paste. Once you have smoothed it into your hands, it dries rapidly. There is probably a window of about 5 seconds in which you can get it off your hands and onto your hair. Trust me - this is not very long. If you try and apply the paste to too large an area or too much hair, you'll lose any style and definition because it will dry even quicker. It's lethal. This stuff is to hair wax what superglue is to a Pritt Stick. This means that you couldn't really use this paste if you wanted to get ready in a hurry. It also means it's best suited to quite short hair, where you can style root to tip quickly and easily, unless all you're trying to do is make it stick straight up.

      Once applied, the hold is very strong indeed. If you use this on your hair in the morning, it will easily last all day and into the evening, if necessary. Curiously, although the hold is strong, the hair doesn't feel as though it is rigidly, unpleasantly held in place in the way that Mohawk hair gels work. Your hair still moves and feels like hair (strangely enough) but kind of pops back into place when required.

      Unlike waxes and creams, it doesn't wear off rapidly on contact either. Some hair products create a style beautifully, but if you pull a T-shirt off and on, or use headphones, or just get caught in the wind, it all goes horribly wrong. This stuff can take some gentle battering without losing the effect; it survives the T-shirt test for example. Once applied, it's obvious that you've got product on, but it's quite subtle. The packaging boasts 'extra matte finish'. I'd be happier if they dropped the 'extra' and just agreed that the finish is matte. It's definitely not glossy or shiny, but it's not entirely natural either and it darkens the natural colour of my hair slightly (which I quite like). The paste wouldn't hold up to a heavy rain shower, but will stay in place after a little bit of drizzle or windy weather.

      An oft-overlooked (and in my opinion crucial) attribute of styling products is what happens to your hair AFTER you have used them. Well, this stuff is easy to wash out with shampoo and the claims that it looks after your hair seem to be true too. The manufacturers claim that this stuff stops moisture loss and it certainly doesn't dry my hair out (which, remember, has already been blown dried and straightened, so that's quite an achievement). Although I religiously use conditioners and lotions to protect and repair my hair, I've previously used some styling products that seem to counter this. Hed Paste certainly doesn't do this.

      Like most good hair products, Hed Paste isn't cheap. A 75ml pump dispenser costs around £12 on the high street and is only a little cheaper on line. My hair's reasonably long at the moment, and that means I get through quite a lot of this - probably at least one a month.

      There's more good news. Fudge hair care products are not tested on animals, as far as I can understand. I tend to use this web site as a reference http://www.mymakeupmirror.com/MakeupWithoutCruelty.html as there is nothing on the corporate web site. It smells nice too - a sort of gentle cucumber fragrance.

      So, overall, it's a recommendation from me. You need to apply this carefully (warm hands help, for sure) and quickly but if you can master the art of doing it right, there are great benefits. It keeps your hair in place without damaging it and lasts all day. It's good stuff!

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