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I had been trying for ages to find a shampoo that satisfied 3 simple criteria: 1) Product or ingredients not tested on animals 2) Product that works and is nice to use 3) Reasonable price Well this shampoo does satisfy the first two but, although it was recommended to me by a friend, I had steered clear of buying it as at around £7 for 300ml it was a bit on the expensive side for me. After trying several other products I was having difficulty finding a shampoo that I liked which doesn't use animal testing. So out of desperation I decided to spend the extra and try Fudge. I'm so glad I did! On first impressions, the packaging is good - simple bottle, the type of lid where you press down on one side and the other side pops up, squeeze the shampoo out. Sounds obvious but it's amazing how many shampoos make this simple process difficult! I love the smell of it, not sure how to describe it - I suppose you could say it smells a bit like fudge, but it's not sickly sweet or anything. It's a lovely thick, rich shampoo which lathers up easily but does not dry out my hair. Rinses out easily and my hair feels great (now I sound like one of those awful ads!) Combined with the conditioner (reviewed separately) this has done the best job on my hair of any product I've used in ages. I have fine but thick hair which can get oily at the roots but dry at the ends. It is slightly curly/wavy and can get a bit frizzy or flyaway when exposed to the elements. This shampoo and conditioner combination has left my hair much more smooth and sleek and easier to style, but still not oily before it's time for the next wash. No more flyaway ends. I love it! So I won't be such a skinflint in future as in my opinion this is worth the extra cost.
Fudge Smooth Shot Shampoo effectively hydrates your hair everyday whilst protecting it from styling damage / Smooth Shot Shampoo contains the active ingredient guarana which has been shown to dramatically strengthen hair by improving it's elasticity sufficiently / '