I first came across the Fudge brand at my local hairdressing salon which uses several of this company's hair products and the salon is always willing to sell me a pot or bottle of my preferred styling agent, albeit at a premium price. Although Fudge is sometimes sold in very large branches of High Street pharmacies, it's pretty hard to find as the product is made primarily for hairdressing businesses, and I've not been able to track down any in my area of Berkshire. After trawling through various websites, I managed to buy some of my favourite Salt Spray from Fudge's own website at the reduced price of £7.83 instead of the usual £11.18. As this spray lasts for 12 months, I've stocked up whilst prices are low.
Fudge is an Australian company which has been selling its hair styling products to the UK since the 1990s, initially to hair salons and since the inception of their UK website, also directly to the public. The company now distribute their products worldwide.
The 150ml plastic bottle comes in the Fudge livery of orange and cream with the main body of the bottle being clear plastic which reveals the slightly pearly looking liquid contents. The bottle is the perfect size to fit into the hand and it comes with a reinforced non-slip orange plastic base which is topped off with a rather spiffy looking orange and black spray nozzle. On first sight, the bottle looks rather small, especially given the price of this product and although one can be forgiven for thinking that this is rather poor value for money, in fact a little bit of salt spray goes a very long way. I find that despite the small size of the bottle, it lasts a good three months even though I use it almost every day.
Salt spray is a texturising product designed to give hair that wind tousled beach look, adding definition and a modicum of hold which is really meant to be used as an aid to creating casual hairstyles. On the bottle Fudge describe this as 'medium hold, bodifying, salt-enhanced texture spray' which just about covers all this product can do.
My current hairstyle is very short and choppy and I've found that unless I use some kind of product, my hair tends to become flattened on top. Using a salt spray helps keep the top looking perky and natural unlike hairspray which just gives me helmet-head.
I won't go into great detail about the ingredients which obviously include salt and water but will say that the ingredients list doesn't include any parabens which I know some people have concerns about using.
Applying this product is very simple - at least it is once you fathom out how to get it to spray at all. The nozzle is the only little niggle I have about this product. As you can see from the picture at the top of this review, the bottle has quite a fancy spray nozzle and this is in a locked position when new. Nowhere on the bottle does it tell you how this is unlocked ready for use. In fact, this is achieved by turning the black plastic ring just under the orange pump handle. Now, maybe I'm just plain stupid but I struggled to find out how to unlock the nozzle and spent a very frustrating few minutes trying to fathom it out. The fact I eventually discovered how it was done was more by luck than judgement.
This product has a trigger action pump so is designed to be sprayed by using the trigger finger. However, as this product is supplied mainly for use in hairdressing salons, the nozzle points away from the user which makes it very awkward to apply to one's own hair unless operating the trigger using the thumb instead of the index finger. This is a very minor point but I do find that I'm less able to direct the spray accurately or evenly when using my thumb. I tend to spray more product onto my hair than I actually need which gives a whole new meaning to the phrase 'trigger happy'.
The salt spray can be applied to wet or dry hair. If using after washing your hair, apply to towel dried hair and then scrunch dry using a hair dryer. I find that doing this with your head pointing towards the floor helps to give a bit of extra lift. Once hair is dried the result is a texturised style with just enough body and hold and unlike many other salt sprays I've used which give a very matte finish, the Fudge spray leaves hair with a subtle sheen. Although matte finishes look great on blonde heads, giving them that surfer look, it's less flattering on darker hair which just ends up looking dull and lifeless. The faint gleam provided by the Fudge salt spray is far more flattering to darker hair, I find. If using on dry hair, a quick spritz to the roots, followed by a bit of scrunching is all that's needed to revive hairstyles. Alternatively, it can be sprayed onto dry hair and finished off with the hair dryer.
As my hair is very short, I find this product provides an effective hold but women with longer hair may not be as impressed. It will certainly give your hair a wonderfully textured look though.
Sea salt spray isn't just for women either as it works equally well on male styles. My son, who is currently sporting one of those Tintin quiffs, came to stay last weekend and forgot his hair putty. I lent him my salt spray and he liked the results so much, he's taken the bottle away with him!
This salt spray smells just like the product name; it's wonderfully fudgy with just a hint of sweet coconut and it smells good enough to eat. This Fudge, however, is one that won't make you put on weight.
Fudge Salt Spray is ideal for the raw texture look / Giving extra body and texture to dull hair whilst protecting it from UV damage / Contains hard setting polymers to give a crisp finish and anti humidity ingredients to maximise flexibility and hold / It also has pro vitamin B which strengthens and conditions the hair and a mango and coconut fragrance / Directions Spray lightly onto dry hair at the root area to refresh style and add body / Hold Factor 5