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Gatsby moving rubber is one of Japan's most famous and used styling products designed mostly for men. If you haven't seen many Japanese hair styles before then you may not quite understand what I mean. The product image shows a male with medium length hair that has been styled into spikes. This has become an increasingly more popular kind of hair style in Japan and other areas of Asia. The Japanese tend to have natural straight and soft hair which is far easier to style than us here in the United Kingdom. Gatsby's name is inspired by F. Scott Fitzgerald's 'The Great Gatsby' which oddly enough I had studied in English not long before hearing of this product. However, just because it has been designed with Asian hair in mind, does not mean it won't work for other kinds.
You won't find Gatsby here in the UK unless you are lucky and find a shop that happens to sell it. However this may change in the future depending on how popular it becomes. Unless you fancy taking a trip to Japan just for some hair wax, then the internet is the only feasible option. There are sellers on eBay whom you can buy several kinds of the product from. Be careful to make sure you read where the item is coming from. I've had bad experiences from ordering from Hong Kong which is in China. Absolutely everything I've ordered from there has been a cheaper replica. Not that I'm saying everything will be fake, but I tend to steer clear. Even for hair wax I noticed on someone's product description saying that they sell the Japanese product and not the fake one, thus counterfeit Gatsby does exist. Preferably look for a seller from Japan, although I've seen UK sellers who seem to be reliable.
Gatsby comes in 2 sizes: 15g and 80g represented by a 'g' and 'G' respectively. Each colour of Gatsby is designed for different styles and hair lengths. I'm reviewing 'Air Rise' which is the green Gatsby. Due to postage costs for Gatsby, I highly recommend just paying the extra few pounds for the 80g tub since it will save you money in the long run. It typically costs about £7 for the product + postage which I know is expensive and a shame it isn't sold in shops here.
The soft plastic tub lid is screwed off to find a cake of the product right up to the very brim. It is white and looks slightly watery for a wax. By now you'll have probably noticed how great it smells. The scent is fresh apples and I assume is the same for all of the variations of Gatsby. Dipping your finger and you will find the consistency to be quite light. By rubbing it into your hands it will feel like there is nothing there almost. Passing it through your hair will start to move your hair in the desired direction without it looking like there is anything in it.
Air Rise is meant for medium to long hair to give volume and an 'airy' look. However, it wasn't quite designed for wavy thick hair that has been straightened. Although it does manage to lightly style my hair, it does not seem to stay like that. This Gatsby has one of the least levels of hold which really shows since puffing up the top of my hair doesn't seem to work so well. Applying to individual strands works great however. This Gatsby is not so good at clumping hair together into spikes, especially if you have split ends. I had to use a little bit of VO5 matt clay just to improve the hold. I suggest you have your hair thinned out and layered before using this product. Just after my hair cut it seemed to work twice as well and really did add a little more volume to my hair. If you leave the house then don't expect to come back with your hair looking the same. The lack of hold is not going to last through the day. You will need some kind of hairspray to keep it there.
Gatsby can feel quite sticky once it has been on your hands for a while so it is a good idea to wash your hands after using. As with most waxes, don't sleep with it in your hair or you risk damaging your hair. Always wash it out afterwards rather than brushing.
I have to say I don't think I'll be buying this kind of Gatsby again. The tub I have will probably last me a good few years considering the minimal amount you actually need to use. I use it every now and then to naturally and lightly style my hair. I'm just unfortunate in the case of the type of hair that I have. Females could also use this product since it isn't exactly gel that makes your hair hard nor does it give any kind of shine. Your hair will be soft even after using it with the ability to reshape it whenever you feel like. But if you want a similar style but with more hold then I suggest grunge mat (grey) which I recently purchased.