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GHD Mk4 Straighteners

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£6.57 Best Offer by: amazon.co.uk See more offers
271 Reviews

GHD straighteners are the ultimate mark of quality in the straightener world. Well built, long lasting and leaves you with straight, smooth and silky hair everytime. More expensive than most, but worth it.

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    271 Reviews
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      18.02.2014 22:04

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      A brilliant product- I would buy it over and over again

      I use my straighteners nearly every single day.

      They can create the look I want effortlessly.

      I have a natural curl to my hair if I leave it wet but with these I can either amplify that curl or straighten it out. I love the flexibility that they give me.

      Even though I use them every day my hair still stays in good condition. When I am due a hair cut, my hairdresser always comments on its good condition and the only noticeable damaged areas are around my fringe because they bear the brunt of the heat whatever the style.

      This is not the first model of GHD I have had. I have had three pairs. They have not broken by design fault, it has been my fault each time- so don't worry about the quality! My current pair have been going strong for over 2 years now despite daily use.

      A brilliant product, a complete lifesaver!

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      12.08.2013 13:18
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      Wouldn't ever use another straightener

      I was bought this hair straighteners about 5 years ago when I was thirteen after my cheaper pair broke, and I haven't looked back since.

      These straighteners are not cheap, coming in at around £100. I believe you are now able to pick them up cheaper as this particular model is not the newest, however they still work extremely well. Often in high-end hairdressers they use these straighteners as GHD have a reputation for being the best in the business when it comes to straighteners.

      They are available to buy in gift sets with brushes, hair serums and such for more money but you can also buy them just on their own. They come presented in a box, with a heat mat. I have long since lost the heat mat, however I don't really need it. They are matte grey/black with dark yellow plates. Once you plug these in, they heat up in a matter of seconds, and they make a noise to tell you when they're hot enough, also they have a flashing LED light too. The LED light can be turned off if it annoys you, I generally leave it on though.

      These are very hot, reaching 210 degrees which is hotter than most straighteners. Using a heat protectant is vital as your hair can smell a bit burnt if you don't and will not straighten as well as possible. The plates glide through your hair easily. They do a great job on my hair which as been bleached and dyed a crazy amount of times and is somewhat damaged. I have heard they are good on afro hair too.

      You will need practise with these, but now I can go from very frizzy blow dried hair to sleek hair in around 15 minutes. You don't have to straighten it to the extreme either, if you just want it a bit less curly than normal, do it for less. You can also curl with it, and this works okay, however I prefer using a tong for curls.

      They have the GHD logo on them and I do reccomend getting them from a reputable salon or the official GHD website, as people are known to sell fake ones. They are often on special offer from the GHD website, so keep your eyes peeled.

      Try these out, and see what you think. They're a worthwhile investment if you want smooth, straight hair.

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      04.06.2013 23:18

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      Amazing, Amazing, Amazing

      Looking back at how long I have had these straighteners I realised that I have had them for over 4 years, I am in shock. They will work as well as they did the day that I got them. I really wanted them but thought they were slightly expensive, I decided to just go ahead and buy them; I saw them as a sort of Hair Investment - wow it certainly was!
      I love how they never let me down; my hair is always as perfect as can be. I not only use these for straightening my hair but also for curling which they are perfect for. They never damage your hair...Great especially for people like me who like to re-style your hair over and over again!
      I love how quickly they heat up - 60 seconds and they automatically go into standby after 30 minutes, this is a god send! The amount of times I have sat at my desk at work and thought to myself 'Did I switch them off' but you know they go on standby mode so the worry is taken away.
      I love the long cable, I can stretch all over my room and still be able to take my straighteners with me, they have never failed me and the day they do I will replace them with the same pair.
      These are the most amazing straighteners and I will NEVER use another other brand than GHD.

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      13.12.2012 17:44

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      I have had my GHD mk4 straighteners for around 4 years and these are STILL going strong even though i have dropped them twice they are tough little things! You wont find a better straightener than these believe me i have tried lots and none compare to ghd's, they heat up in less than 30 seconds, you can straighten a full head of shoulder length hair in less than 5 minutes

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      29.09.2012 00:56
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      Effective straightening!

      I bought my GHD hair straighteners over 5 years ago now and have used them daily ever since without a problem.

      GHD stands for 'Good Hair Day' and the brand specialise in hair products. The company was founded in 2001 in the United Kingdom. The company is based in Leeds.

      My GHD straighteners are the standard black ones, but they have released lots of different colours. I have seen them in pink, purple, red, green, blue and white.
      Price
      I paid £127.50 for my GHDs from a local hairdresser, but you can now get them on Amazon for £83.50 (brand new). If mine were to break I would not hesitate to buy another pair.

      Design
      The GHDs have a long wire so that you can straighten your hair on the other side of the room to where you have them plugged in, which is incredibly handy, especially in hotel rooms etc. when the wall plug can be in unusual places or quite a distance from the mirror.
      The straighteners have a swivel cord to prevent the wire from getting twisted. I always look after my belongings and never let my wires get tangled and knotted which is probably one of the reasons these straighteners have lasted me so long. My sister has gone through 3 pairs since I've had mine as she doesn't look after them.
      The on/off switch is in between the straighteners, but I have never found it tricky to turn on or off and avoid the hot plates. There is an LED light which indicates when the straighteners are ready to be used. It stays on solid red when they are heating up and there is a single beep noise and then it flashes continuously when they are ready to be used.
      They also turn themselves off after 30 minutes if they are not used and they will not turn on if the room temperature is too cold as this can mean condensation will build up inside of them and damage them. These features prove the quality of the GHD straighteners.

      Brand
      The GHD logo, which is "ghd" written in dots is on the hinge of the straighteners and there is also a hologram in between the straighteners to show that they are genuine.
      On my straighteners there is also a label wrapped around the wire with a hologram on and a web address, barcode and code to verify that your GHD straighteners are genuine.
      I think there are a few fakes knocking about and would suspect if you are buying cheap from an unheard of website/ dealer, they may well be fakes.
      Use
      The GHDs only take about 10 seconds to heat up. They get very hot, very quickly and even after turning them off they take a while to cool down.
      When you close the plates together they fit together perfectly resulting in quick and effective styling. The barrel of the straighteners is rounded to assist you in creating curls, waves or flicks with your straighteners by wrapping your hair round the barrel and pulling it through.
      I find, even though my hair is rather thick, you only need to go over each section of hair once with these straighteners. This is because of the heat. The GHDs heat up to over 200 degrees which is hotter than any other straighteners that I have used which I believe is one of the reasons why they work so much better as well as the plates that fit together perfectly.

      Overall
      I do not feel that another pair of hair straighteners will do. These GHDs are the most effective hair straighteners that I have ever used and I do not believe that there are better out there. They reach a very high temperature and they are effective and reliable. Although they are expensive they last a very long time and are still as effective as ever after more than 5 years! The long wire is very useful, probably more so than I even realise and the swivel cord helps to keep the wire in good condition.
      I feel confident that my straighteners will last many more years!

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        12.09.2012 18:25
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        A fantastic product that I couldn't live without

        A very well known brand in the hair straightening world and this is purely because it is the best of all I have tried.

        How they work
        Ghd's look like any other straightners on the high street, they have 2 metal plates which are able to heat up to 210 degrees. Now this is extremely hot and I must say, if you have fine hair that needs just a bit of straightening these may not be the straighteners for you. However if like me you have thick untameable hair then this temperature is necessary to achieve a smooth sleek effect.
        They are switched on using a small balck switch, a red light then comes on and a small beep can be heard. They claim to heat up in about 6 seconds (i'm sure mine take about 30 seconds).
        Once they are at full heat they will beep again and the light will flash, this also helps remind you that they are on.

        What they do
        They straighten curls and waves, leaving a sleek and straight look. They do this because they have, now i'm going to quote this as I cannot say whether this claim is true or false "A negative ion charge (which) seals in moisture, natural oils and hair colour for total hair protection." I have to say that I straighten my hair everyday and it has taken it's toll on my hair. The ends do become dry and brittle but this is the case with all straighteners. I must stress here that it is essential that a heat defence product is used on your hair before straightening to prevent damage as much as possible.

        Pros
        The straighteners have a nice long cable which means you don't have to be sat right next to the plug to straighten your hair. They heat up quickly and to a high temperature. Once straightened the style stays until my hair is washed again or exposed to high levels of moisture.
        They are very light which is a bonus for me as it takes me so long to straighten my thick hair. They can also be used for curling your hair and this works well, however it did take some time to perfect this.
        If you do leave your straighteners on (I have to check mine 20 times before i leave the house) supposedly they do switch themselves off after a while, although I have never witnessed this for myself.

        The down side
        The price. GHD's are known for being expensive with prices generally around the £80-£100 mark. However if you choose one of the limited edition ones (they are generally a different colour and may come with some added extras like heat defence spray) you can be looking at spending about £120-£140. Saying this I have seen them on ebay for just over £50 so shopping around is essential.
        They cannot be bought in a shop but have to be purchased from a hairdresser or online.

        I am now on my 3rd set of GHD's and each one has gone wrong in the same way. They end up having a loose connection in the wire, near the plug and switch themselves on and off regularly. This effects their performance and makes straighten difficult. Each one does last on average about 3 years.

        Overall a fantastic product with a few flaws which hopefully they have 'ironed out' since my last purchase.

        Highly recommended

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        10.09.2012 18:05
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        I would definitely recommend these to a friend or anyone wanting to purchase a pair of straighteners

        Hair straightening is part of my day to day routine and has been for years. I am now on my second pair of GHD hair straighteners. I was bought the current pair of GHD straighteners I have for Christmas in 2010 so I have had them for almost 2 years.

        GHD straighteners cost £99 with free UK delivery at the minute from the official GHD website, but if you shop around online they can be bought from as little as £78.

        These straighteners are black with gold coloured ceramic plates. They have n on/off switch and an LED light. The LEDlignt switches on red when you first turn the straighteners on. When they are heated and ready to use, the straighteners will beep and the LED starts to flash. The heating up process takes no more than 5-10 seconds. GHD say these straighteners heat up to 210 degrees.

        During use these straighteners glide smoothly through your hair. I find I only have to straighten a section of hair once for it to be straightened to perfection. They leave my hair smooth, soft and frizz free. My hair is also really shiny after I use these straighteners. The GHDs can also be used to create waves/curls however this is not something I often do so I couldn't comment on how well it works.

        One function of these straighteners that impresses me is that they automatically switch off if they are left idle for 20 minutes. They will also make a constant beeping sound to alert you that they were left on. This is great as it leaves you with peace of mind that if you ever do accidentally leave them on, they will automatically switch off.

        The straighteners will not turn on if the room temperature is below a certain level, this has only happened to me once on a really cold winters morning, and it is to prevent condensation forming and damaging the internal components of the product.

        GHD straighteners come with a 2 year warranty which I have never had to use. In my experience these last the test of time and are a top quality product. My last pair I had for almost 6 years before they broke after I accidentally stood on them! It is reassuring to have a 2 year warranty in case anything goes wrong. You can register your GHDs online to activate this warranty when you buy them.

        As with most heated hair products, daily use will cause damage to hair. I try to use a heat protection spray but find that my hair is not in too bad condition, as these straighteners only need to be used on each section of hair once to get great results. The smoothness of the ceramic plates means these do not catch and pull out any hairs.

        I really love these straighteners and think that although they are costly, the price per use is minimal as they are so long lasting!

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          12.07.2012 19:47
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          I have annoyingly thick hair and with thick hair comes a big job. Styling it every morning is a huge hassle. Even shoving it in a ponytail can be quite a job. Getting it straight is a very difficult challenge. I have had many straighteners stepping up to the challenge and these are the first that has done the job well and with much less hassle.

          I bought them after a very frustrating week of frizz and fat hair. Id had enough so trekked into town looking like a lion with my massive afro and got them from the hairdresser for £120. It was a massive dent into my student loan and probably should have gone on food but am still to this day, one year later, very happy that I spent so much on some straighteners.

          They came with a trendy box which now holds all my hair products and a safety cover to place over them once used so to prevent damage to furniture. Another safety add on they have is after 30 minutes of not being used, they will automatically turn off and beep like crazy at you to tell you off for leaving them on in the first place. Something my mum appreciates a lot as I have always had the terrible habit of leaving the house with them left on.

          The plates heat up extremely quickly and beep at you twice to let you know when they are ready. The plates are thin which is great for styling hair though I wish I had bought the ones with a thicker plate just so it made it quicker to finish. Even with GHD's my hair can take up to an hour to straighten.

          They are by far the best ones I have bought and I have been through plenty in my time. I would recommend these for anyone with difficult hair like mine.

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          16.03.2012 18:32

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          A professional product which heats up in seconds and straightens well - even thick, unruly hair

          I bought these straighteners about 4 years ago and have never looked back!

          Before owning GHD`s, I had bought 2 other cheaper straighteners and not been satisfied - they took ages to heat up and didn't straighten very well. My hairdresser recommended GHD`s, saying that although they were expensive, they were the best on the market and made straightening your hair a breeze - and she was right.

          They really do heat up in 6 seconds so you can switch them on and tidy your hair in a hurry! And they straighten your hair like a dream although you can also use them to add curl - flick your ends under or over or even create bigger waves (although I haven't personally tried bigger waves). As with any straighteners, excessive heat can damage your hair so make sure you use a heat protector on your hair too.

          These are perfect for regular use - they are a professional quality product which is well built, easy to use and execute the task in hand perfectly :-)

          I would recommend this product to anyone wanting to straighten their hair on a regular basis, and particularly to people with thick, unruly hair like mine - I wouldn't be without them!

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          02.03.2012 20:08
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          Not cheap but worth it

          So this morning I reviewed curly and now it uis time to be straight, straight hair that is and these are a top quality hair straightener from a brand you can trust, however the downside to quiality is price and these are not cheap. I had to save up a number of Dooyoo vouchers to get the £74.99 I paid Amazon for these a few months back. They were a replacement for a pair of straighteners that I had used for about four years so I have big ex[ectations from these when I bought tyhem and they have not disappointed.

          They are nicely designed, with gold ceramic plates and a stylish black finish, one big plus point is that the power cord is nice and long making then very convenient to use no matter where the mirror is in proximity to the power point.

          They heat up really quickly and the heat is over 200 degrees so they are extremely hot, one thing I did not know before buying these but the room temperature has to be at a certain level to use them, if it is too cold condensation can build up and damage the ceramic plates so they beep at you and will not switch on if the room is too cold, I have never seen this function in action but the instructions said that it is present. Another safety feature is that they have an automatic shut down after 30 minutes and a again a noise is made to warn ypu of the fact.

          When it comes to using these it is so easy to get nice straight hair that lasts. They can be used to create a number of styles and it is fun to experiment with them. I use a good quality heat protection spray to minimise the damage to my hair and my hair is nioce and straight with a good shine after using these.

          They are a top quality product and well worth the expense in my opinion which thankfully has started to come down on some sites. Highly recommended from me and a product that I expect to last a few years of use.

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            14.11.2011 18:38
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            Fantastic Straighteners!

            Straighteners have been part of my hair styling routine for about 6 years now and I very rarely go anywhere without straightening my hair first. Not only do they improve the look of my hair they also make it feel softer and more manageable. For years I used a cheapish brand of straighteners that was ok but when I could I always borrowed my sisters GHD's and the difference was huge. I set my mind on saving to get my own and eventually I had enough. I decided on the original styler because it seemed silly to me to pay more simply for a pretty design.

            *Appearance*
            The original styler has a sleek black design with light orange plates. It is a pretty simple design but afterall who is going to see it?. It is rather lighweight and is not chunky at all so is easy to hold and control.

            *Features*
            -Improved temperature control for even better styling, feel more confident with the ghd styler 4.
            -Heats to 210 degrees in 6 seconds.
            -New sleep mode safely turns the heaters off of the ghd styler 4, if left unattended for 30 minutes.
            -The ghd mark 4 styler conveniently allows you to turn your styler off without unplugging.
            -Rounder barrel for curls, flicks, waves or straight hair.
            -With universal voltage you can get optimum performance wherever you travel.
            -2 years manufacturer's warranty.

            *My experience*
            I absolutely LOVE these straighteners. They transform my hair from being messy with flicks, waves and slightly frizzy to stylish and sleek on a daily basis. You only have to go over a section of hair once before it is perfectly straight so in my eyes they help with reducing heat damage. They are better than any straighteners I have used in the past and I would not go without my GHD's now, i'm hooked! Unfortunately I can't comment how good they are for creating curls as I only ever use them for straightening. Anyone with unruly hair will fall in love with these straighteners after the first use.

            *Price*
            These GHD's retail at £99.00 but are currently being sold for £82.95 with free delivery on Amazon. You may think this is a lot of money but they truly are worth it and you get great value for money.

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            07.11.2011 18:35
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            Very good product and would recommend

            ***GHD SAYS***

            For straightening, curls and waves

            Sometimes we just want simplicity. Things that are what they are and do what they do. No fuss, no bother. Just simple things that make life better.. Simple. 'Simplicity is the ultimate sophistication.' Leonardo da Vinci

            Available from GHD at £99.99. I got mine with 50% off from ASOS six years ago!! (2005).

            ***THE PRODUCT***

            GHD straighteners are recognisable anywhere, they are a sleek black colour with natural ceramic colouring which is like a faded brown colour as the hot plates. They have a wire aprox 3 meters long which is very useful and the wire that attaches to the bottom of the straighteners is on a swivel mechanism so no matter how you move about with your straighteners you aren't twisting the wire.

            The product heats up to 210 degrees in 6 seconds.

            ***USAGE***

            For straightening the idea is to do just that, start near the routes and snap the straighteners together either side of a section of your hair and smooth through to the end. Do not pull on your hair or go over the same part more times than needed - this can damage your hair especially the ends.

            For curling get a small section of hair (no more than an inch in widths worth) and start to twist the straighteners over and over whilst slowly moving the straighteners downwards so it's curling throughout the length of your hair. Repeat! I would recommend doing smaller sections around the frame of your face and the front long bits.

            For waves get a section of hair (vary them as small and medium pieces) and as the above instructions for straightening start to curve your hair different ways as you move the straighteners down. This one's a little more tricky but the best tip I can give is to curve the straighteners in different directions. For example hold your hair section out away from your head and face the straighteners pointing upward to the sky and try curving backwards.

            ***MY OPINION***

            I have to say I would not settle for anything less than GHD's now. This is my second pair, I brought my first in 2000 and I have long hair and they are used daily so they have really put up with a lot of wear. The quality has never diminished, I've not found it takes longer to heat up or doesn't straighten as well over time. They are consistently perfect.

            I actually can't find any negatives about these - other than the price I suppose as it is a lot of money but I belive you really get what you pay for.

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              03.11.2011 21:59
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              PERFECT, JUST BUY IT! YOU WILL LOVE IT!

              Being a young guy I'm very self concious about my image, and I have been styling my hair or doing something creative with it ever since...well I can remember, at first I didn't need a straightener as my hair was quite straight anyway, when I hit 15 my hair gradually became more thick and curly which made it a complete nightmare to style. My cousin recommended I use straighteners to make my hair look much more 'done up' and she said she could get one for me, at first I was a bit sceptical about using one, which is justifiable of course because straightened hair was usually associated with girls. Anyway once I'd acquired the straighteners I didn't want to burn myself so it took a bit of time to get used to the actual concept of 'straightening hair', once I'd got used to it I found myself using it every time I styled my hair, I could do literally anything with my hair I was so pleased with it.

              About a year into my use with it It suddenly stopped working which was a complete shock because I thought GHD straighteners were very reliable, so I had to quickly replace it, I thought to myself if I'm going to pay around £100 for GHD's and they stop working after a year then it's not worth it, so I looked around for a cheaper pair and I purchased ones for £40, as soon as I used it, it felt nothing like GHD's they felt like they weren't even straightening my hair, so I decided I had to invest in the GHD's otherwise I just won't be happy with any other pair, I received them around 2 and a half years and have been working as good as new since, so no regrets whatsoever.

              GHD straighteners are absolutely amazing, I can't stress enough how good they are, my hair is straightened with one use no need to keep going over and over the same spot, my hair is medium-longish , they feature ceramic heaters which heat up very quickly (approx. 30 seconds), I'm not sure how high it heats up to.. I think it's 230 degrees?

              The styler itself is very slim, perfect for hair on guys and also can be used on women as well for curling, straightened and whatever girls do to their hair 8-). It features a red LED light which turns on when the styler is on and then when it has reached the maximum temperature the red LED starts to flash letting you know it's ready to use. The colour I have is a matt black, looks very stylish indeed, however if you are looking for a different colour many limited edition colours are available on the GHD site.

              The price I had bought it for was around £100, yes it is expensive but then the price comes with the quality, it will be the best £100 you could spend.

              If you're worried about damaging your hair in any way then you can use heat defence and then one I use is tresemme heat defence serum, it comes in a black bottle with purple writing available in most drug stores (boots, superdrug etc.) At the moment GHD are doing a deal where you get free heat defence spray when you purchase a straightener.

              I can't really fault this product at all, it's absolutely fantastic! If you purchase this you won't want to use any other styler, I highly highly recommend!

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              07.10.2011 14:53
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              Out of control hair a thing of the past with these straighteners

              Constantly wishing for straight hair which fell effortlessly into shape and fed up of misty winter days in which my hair would gradually turn from a smooth blow dried bob in to a frizzy mess I was drawn to GHD hair straighteners at a young age after my hairdresser finally solved my frizzy problem. Although the price at that time was enough to make my Mother balk (just over £100), it took several weeks of hard labour at my temporary weekend job to save the money. I approached the salon with trepidation to make the purchase, and with excited enthusiasm finally plugged my new purchase into the wall of my bedroom for instant hair taming - I can safely say that I have not looked back to this day.

              The Product ~

              The GHD Mark 4 straighteners are one of the most successful of GHD products which vows to tame and straighten unyielding hair. As with all GHD products, the straighteners come in a smartly packaged shiny black box with a hinged lid which opens to reveal a neatly stored set of straighteners a DVD to illustrate the application and a heat resistant pad to protect those furniture areas where the product will be placed to cool down. The straighteners themselves are black in colour with cream ceramic plates and this rather efficient look makes the product perfect for both a male and a female market.

              Unlike its predecessors, the GHD Mark 4 has much smaller tongs which mean that with use the straighteners are much easier to rotate and position. These tongs are also slightly barrelled which means that they can be used to create an array of styles from straight hair to curl ringlets.

              To use, the product requires plugging in to the nearest mains and the small switch button located in the middle of both tongs pressed, in which a red light will come on and a beep noise will be omitted. When a double beep is heard and the red light begins to flash the straighteners are ready to use, and this usually takes in the region of 10 - 15 seconds. The rapid heat up of this product, as I understand it, is attributed to the infra red technology used in the ceramic and this is quite unlike any other straighteners on the market. This means that they are good retainers and heat and can still be effective when unplugged.

              The straighteners come with a very long and strong cable, which means that in larger rooms it is possible to plug them in and then walk to the nearest mirror with no trouble. Although this cable is very useful for flexibility, it does tend to coil after multiple attempts at storing the straighteners with the cable wrapped around the tongs; therefore I have found that regular straightening of the cable is required with use.

              GHD advise that the straighteners are used on dry hair, and from experience I would not use them on damp hair due to the heat damage that this would cause. However for extra protection, and an extra squeeze on your wallet, it is possible to purchase a GHD hair protection spray which will protect the hair from damage.

              A particularly useful feature of these tongs, which applies to all us who are forgetful or simply get distracted easily, is that they switch off after 30 minutes of inactivity. This gives piece of mind to all of us who rush around in the morning and can't remember when they get to work whether they left their straighteners plugged in. However, the temperatures that these straighteners can reach mean that they should definitely be stored somewhere high up, to save little hand or pets from getting hurt.

              My Experience ~

              As stated previously, my initial introduction to GHD's was at my hairdressers, and although I still cannot replicate that poker straight look that the hairdresser achieved, I can still achieve near perfection by myself.

              I have relatively thick hair although the hair strands themselves are quite fine and I therefore find that by pinning my hair into sections I can straighten each area quite effectively, although I struggle with the back of my head. The type of hair that you have does not seem to affect the quality of results that these straighteners produce; I have used mine on a number of people including my sister who has the very thick and curly hair (the type which many TV adverts love). The difference in hair type just seems to effect the time if takes to use.

              Although expensive, or as I would term 'an investment', the straighteners can be used to achieve a number of different looks which more than justify the costs of buying straighteners and curling irons separately. I use mine most days on my fringe to keep it in shape and will do my whole head for those special occasions. I have found the main benefit to using these straighteners over any other on the market is that they manage to keep hair in shape all day, despite light drizzle, and this makes them ideal as a travelling companion or at events where you need to look you best all day, i.e. a wedding.

              Despite the damage that I am sure the heat does to the hair (if viewed under a microscope) I can report that they have caused no visible damage to my hair, however I do not use them daily. In fact the straightness of the hair only makes it look more shiny and healthy. The only time that they did do bad damage was during a time in which I had overly bleached and processed hair and to this day I believe that the damage was mainly from the bleach not the straighteners.

              Overall it is fair to say that this is an exceptional product which continually delivers straight and salon professional looking hair, as they say if they are used by professionals then they must be good!

              Thank-you for taking the time to read my review.

              This review is also posted on Ciao under the same user name.

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              16.08.2011 18:11
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              Advantages

              Disadvantages

              A beautiful innovatively designed utensil that affords an array of hair styles using only one tool!

              Reason for Purchase ~ 'As Straight As A Die'

              I do not need straighteners but both my daughters do! I purchased this one as a gift for my youngest daughter, (one of many through the years I might add!) as she, like her sister has very thick hair that becomes frizzy with the slightest encouragement from the weather. Neither daughter lives at home now but both visit me often for hair therapy! I am no qualified hairdresser, and they'd certainly never let me perform a 'bad hair day' special on them! No, my eldest simply loves me fussing and combing her hair through after a stressful week at work. My youngest daughter, of which the ghd's are for, likes me to tong her hair for special events (becoming ever more regular since the fourth baby has arrived...I'm the babysitter too! :D), though she uses them herself at other times. Therefore, I feel most equipped to review this gem of a product!

              The Company ~ 'Heat Wave'!

              This Yorkshire based British-owned company was only established in 2001, yet 'Good Hair Day' {GHD, has become renowned for its quality hair products on a scale that even its founder, Martin Penny must be surprised at! If fact, it is quite remarkable that it was only seven years back that a South Korean inventor sent styling irons to a hair stylist friend of Penny's, who was encouraged to buy the rights; and so the 'straighteners' started this new fashion craze! But, I will mention that these expensive tools have been copied to appear genuine; the market is flooded with such fakes. To ensure you are purchasing an authentic ghd, look for the hologram sticker on the product. Please note: facts supplied by http://hair-straighteners.net/

              The Product ~ 'Hot off the Press'!

              The irony is, I never think of the cost when it comes to pressies for the children and grand-tots, but I'd think nothing of making an appearance on 'Grumpy Old Women' regarding the expense if I were to buy them for my own personal use! :D If I used curling tongs daily, I may have considered spending out as the ghd Mark IV styler are not only straighteners! A tremendously versatile tool with a much rounder barrel furnishes the user with curls, waves, trendy flicks and so forth! The gadget can be used on long hair or even the shortest of bobs! With its long sleek classy look, these ghd's are a delight to use.

              Within the components of the tongs is a feature called 'Shiver mode', this has been designed to protect the gadget from any internal condensation which can damage styling heated tongs. This means that the ghd will deactivate to protect the tool should room temperature fall below 8 degrees C! My daughter has even taken the tongs away with her because the appliance is fitted with a universal voltage component. There are no concerns if the implement has been left unattended for half an hour; it is fitted with a 'sleep' mode which safely turns the tongs off safely. They can even be turned off via the neat 'on/off button without actually unplugging from the wall socket too. Because the apparatus is manufactured using solid ceramic plates, daily use isn't a problem as opposed to coated plates that wear away. To give some examples of the ghd's great features, I've included them under my 'usage experience' sub-heading.

              Usage Experience ~ 'Going Straight'!

              The steps noted before using the ghd's are included because they make quite a difference in the finished results. Using any heated styling tool will be effected by the condition of the hair! Styling gadgets will still work, but not as effectively and too their full potential, if a little effort is taken to prepare the hair first.

              1) My daughter proceeds in the same way that I do before using my curling tongs. She washes her hair, but using Charles Worthington Frizz Free Shampoo, to assist in the overall final results; but any good brand of frizz free shampoo will do fine. Next, my daughter uses the Charles Worthington Frizz Free conditioner, but again, any good brand of frizz free conditioner will do fine. My daughter tends to find that using a hair dryer only increases the frizz effect, so she chooses to towel dry her hair well, then leave the remaining moisture to dry naturally. This may be a longer process, but it is very well worth it!

              2) Ensuring her hair is completely dry and combed well, I then spray on some Charles Worthington Results Takeaways Heat Protection Spray, yes, she's quite a fan of this brand! But, just as I mentioned before, any good brand of these products will be suitable. Heat protection products are important because they do protect the hair considerably while also providing a lovely silky smooth feel and great shine to the hair. I now plug in the ghd's, with the ceramic plates heating up to the maximum temperature of 190 within a couple of moments!

              3) Taking a few large plastic styling hair clamps, I gather up most of my daughter's hair into a bun shape. Next, I begin to divide her hair into 1inch width thin sections ready to be straightened. Then, holding one of the sections of hair, I gently pull it taut with my left hand, while I use my right to clamp the hair between the ceramic heated plates as close to the roots as possible, but being careful not to scald the scalp! It certainly helps that my daughter remains very still during this point of the technique! :D This of course helps me in not only performing the task safely, but avoids leaving indentations in the hair.

              4) Holding the hair firmly within the plates, with one sweeping fluid motion, I pull the tool carefully towards my hand, to the ends of the hair I'm holding. Opposed to other straighteners I have used on my daughter's hair; I generally find that this ghd doesn't require more than a couple of irons per section. The ceramic plates combined with the temperature control ensure the heat is evenly distributed, thus avoiding the negative of colder areas within the plates. This is designed by radiating heat through infra-red. Additionally, the 'floating' plates provide even pressure along the hair, thus avoiding impressions. The naturally occurring steam appears due to small moisture residues from the spray hair product.

              5) I continue to slowly move from one hair section to another, repeating the exact same method. The ghd's are an absolutely brilliant to work with. I can move freely around my daughter, styling without being encumbered by the lead. Due to its 2.7 metre swivel cable that actually prevents the cord from becoming tangled and twisted. The 'floating' plates guarantee that even pressure is distributed along my daughter's hair, affording smooth static free results.

              Would I Recommend? ~ 'The Heat is On'!

              An unreserved Yes. I purchased this model for the sole purpose of furnishing her with a tool that would provide sleek silky straight hair. But, the tongs have turned out to be wonderfully versatile, providing an array of styles. This means that my grand-daughter can enjoy having her favourite fashion style, fun wavy flicks! They were a winner with the 'Best Styling Tool' Style Beauty Awards in 2010 and Cosmopolitan in the '09 Awards and they're certainly a winner with us! The Ghd even comes with a full two year manufacturer's warranty. The ghd Mk 4 (IV) Ceramic Hair Straightener is currently available through Amazon for £85.95 instead of the usual £99.00 price tag.

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            • Product Details

              GHD Professional Ceramic Straighteners / Heats to 210 degrees in 6 seconds / Seals in moisture and natural oils in the hair without drying and gives a fantastic smooth finish on those frizzy bad hair days!