Those of you who have read my op on the John Frieda Frizz Ease Conditioner (shameless plug!)will already know that I have mad hair! I bought this on the off chance that it would work, as it was reasonably priced and sounded good from the blurb on the bottle! The bottle itself is fairly uninspiring, plain white with blue and red writing, but I suppose at least it isn't day-glo orange or lime green which so many shampoo bottles seem to be at the moment! The lid is one of those 'flip top' things, where you press down one side and the other, er, flips up! This is quite a good design for a shampoo bottle, as it is easy to use with wet hands (OK, I have a thing about ease of opening bottles!)and is quite difficult to open for little fingers (a definite plus after my last bottle of shampoo was turned into a bathroom wall mural by my toddler daughter!) The shampoo is whitish, but a bit see through, and quite thick which is a plus if you are going to be using it on children as it doesn't drip. But it does smell quite odd, sort of chemically...my other half swears it smells like headlice treatment shampoo, but if you use the conditioner with it it doesn't smell on your hair, so maybe this is a cunning marketing ploy to make you buy both! The shampoo doesn't lather much unless you really rub at it, but I've been told that this is a good thing as half the time it is the 'lathering agents' that dry out your hair...whether this is true or not I don't know. It does leave your hair feeling clean and quite silky, but does tend to dry your scalp a bit in my experience. Like the conditioner, I have only so far seen this product at Sainsburys, although I'm sure other places do stock it or will do soon. Having said all that, it is an OK shampoo at an average-ish price of around 2 pounds, and although I can't heartily recommend it, it isn't the worst one I've used!