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John Frieda Frizz Ease Straight Ahead Shampoo

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20 Reviews

Brand: John Frieda / Type: Hair Shampoo / What it does: Smoothes, Nourishes

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    20 Reviews
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      31.12.2013 10:21
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      great as a treat

      I was given this shampoo as a gift for christmas - not sure if my sister was trying to tell me something!!!

      My hair is a bit wild at time especially if it gets damp it does have a tendancy to just do its won thing.

      I was excited to use this product as I had heard good things about this product but had never used this in the past as I never seem to take the opportunity to treat myself.

      The product cdlaimed that it smoothed frizzy hair and that this would last for 24 hours!! I would be seriously surprised if this was true.

      The first thing I noticed when I opened the bottle in the shower was the smell it was gorgeous!!! It had a really fruity and girly smell. The great thing about it was that after I had styled my hair and gone to bed it still smelt lovely the next day when I woke up which is unusual.

      The product is packaged well and is easy to use whilst in the shower unlike some other products I have used in the past even when my hands were wet and slipy I was still easily able to get the product out and use it.

      I didnt need much of this to get up a really good lather and my hair is quite thick so I was surprised by this. I can feel the quality of the product when I used it because it felt really thick and luxorious.

      After I got out of the shower and styled my hair I was really surprised how smooth and silky it felt and it was not frizzy at all. I was at work all day and it really did stay in good condition and did not go frizzy, It must be good because several people commented on it that day (or does that mean it normally looks awful!).

      Overall I was very happy with this shampoo it is quite pricey to buy yourself but worth it if you feel more confident with your hair it really did work for me

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      31.12.2013 00:47
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      Overall a bit of a disappointment and only worth 2 stars as my hair is clean but dull and frizzy.

      I have wavy hair that usually drives me to distraction. Like many women I am always looking for new shampoo and conditioner products, often that come with claims of smooth, sleek hair or the perfect bouncy curls, most of which they fail to live up to. I actually chose this shampoo at 3am when tired, ratty and looking for something nice to shower with when I drove home from shopping. Trust Tesco to allow an impulse purchase in almost any category these days! I typically style my hair with GHD straighteners and a GHD air hairdryer which allows me to have fairly smooth, sleek hair with about 20-25 minutes work each time I wash my hair. Sometimes this is not practical and as I am frequently unwell I like to have the opportunity to just wash my hair and allow it to dry naturally while I am doing jobs around my home or even just enjoying time at home with my family.

      This shampoo comes in a sleek flip top bottle. The bottle is functional, stylish and simple to open and close. The bottle is soft plastic which allows me to squeeze the bottle to release shampoo as required. The shimmery pearl coloured shampoo has a lovely colour and finish to me, that made me feel confident that it would be delightful to use. I apply this shampoo to my wet hair, as with most shampoo, and then rub it around to create a lather. The scent of the shampoo is one that is fresh and clean, there is no obvious fruit scent but the clean scent is lovely anyway, not offensive at all. The scent is not overly powerful and I do not notice it lasting on my hair for a long time afterwards either, but this is fine for me as I wear perfume daily anyway so I'm not too bothered about long lasting freshness, as long as my hair doesn't end up stinking, which it hasn't since using this.

      When using this shampoo I have noticed that quite a large amount is required, more than with most shampoos, and the lather produced is not rich or thick which is a real disappointment. I feel like I struggle to cover all of my hair and work the lather through when using this shampoo and on more than one occasion after leaving the shampoo for a minute or two I have found myself wondering if I have actually applied shampoo. Obviously this is a big downside and this is only part of the disappointment that this shampoo has provided for me.

      The first time I used this shampoo, about 4 or 5 weeks ago, I was very pleased with the results. I did not necessarily notice that my hair was much shinier, sleeker or straighter than usual but it certainly wasn't problem hair either which was great. This changed very quickly and within just a few washes my hair started to get frizzy and much less manageable. I didn't initially notice this, as I was unwell for a few weeks with measles, and so my hair was really the least of my problems. Around two weeks ago I started to notice that my hair was very frizzy and then when a friend commented on it I started to wonder and realised that the only thing that had changed was my shampoo and conditioner. My hair has become dry, dull, lifeless, limp, frizzy and generally just looks bigger and more wild than normal. This means that my hair is becoming more and more damaged as I fight to tame it and to get a brush through the top part of my hair in particular. The only part of my hair that it has improved are the short wispy hairs that grow around my crown area, but then these wouldn't be noticeable anyway given the state of my hair overall.

      Overall this shampoo was incredibly disappointing. The smell was nice, and it did seem to clean my hair, but that is where the plus points end for me. My hair felt dry, limp, frizzy and generally just looked the worst I have seen it look in years. I've never really thought about just how badly a shampoo can affect your hair as I am usually focusing on the positives to be gained from good shampoos. I would not recommend this shampoo and I will definitely not be finishing the bottle. My hair looks horrible, the worst I may have ever seen it considering it has been washed and conditioned! I will rate this 2/5, only because the shampoo did make my hair look clean at least and it was simple to use with good packaging.

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      19.07.2013 19:00
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      i would buy this again

      John Frieda is a brand I always find to be a little hit and miss. Their Frizz-Ease range I adore but when I had my red hair it was just left greasy and flat due to the Radiant Red collection. Luckily, I have another couple of products from John Frieda which have helped to change my mind and hopefully inspire you to adore them!

      Just to sum up my hairs condition, it has a tendency to become quite frizzy and out of control when its left to dry. I don't really think its dry but it is quite damaged due to my obsessive dying last year I assure you I've not dyed it since the beginning of January though wahey! So yeah, my only real problems are my frizz.. cry.

      Now, I've used this shampoo for about two weeks and I've noticed that my hair is quite a lot shinier which I'm really happy about as its 'died' a lot recently! It also lathered up really nicely and felt clean once I'd rinsed it out. However, the part I was most eager to try out was the 'straight-defying complex' as I don't really believe that a shampoo could help hair to straighten but it really did! I found that using a blow dry technique I picked up along the way really helped to make my wavy locks straighten out and I hardly needed to use my straighteners at all which is so refreshing for my poor damaged locks!

      I spotted this baby in Sainsburys for £5.59, which I think is a really reasonable price for a salon quality product! I am pretty sure it appears in most drug stores that stock John Frieda so don't hesitate as you will be able to find it!

      My honest verdict? I really do like this product, it tamed my frizz and left my hair feeling so clean, silky and soft! I don't know if I'd rush out to buy it again because I'm quite open to trying new products - but its definitely in the 'love' pile for future reference!

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      06.07.2013 21:59
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      Great shampo and conditioner!

      I have almost Afro hair, this is a a lot of work to maintain and as I am the only one in my family ( I am the palest Jewish girl you have ever seen) I have not had much sympathy growing up, this means it wasn't properly maintained until I had own my own money. I tired to shampoo and conditioner thinking I could maintain my frizz here are my thoughts.

      Packaging
      These sure in silver tubes with purple writing on them and standard cap. On the one hand these sit very easily on the side of my bath and are a great space saver but as I am spending a bit more money I would love a pump. The way these currently work means some can get lost. When I am nearer the bottom I have to cut he top part off so there isn't waste.
      The tubes are slick though and look very expensive.

      Does it work?
      This does to make my hair straight (it takes a lot of time and heat to complete that) but it definitely controls the frizz and it is actually easier to straighten. Something else I have discovered is that my hair stays straight longer and even a defined curl holds better.

      The conditioner is lovely thick and I find leaving it in my ends for a minutes then spreader a small bot over the roots and rinsing makes my hair lovely and soft and now I have a nice shine too.

      The shampoo makes my hair perfectly clean and I never have any issues with grease or dandruff when using this.

      Price and Availability
      This can be found at more retailers than I would care to mention but I buy mine from Tesco during a standard shop. A tube lasts me about 6 weeks for the shampoo 5 for the conditioner (I always use more of this). I any around £3 for each of these but this can vary greatly depending on deals no sales etc but this would be worth even more.

      Conclusion
      This is a great shampoo that has really made my hair different thank you John Freida!

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      23.06.2013 22:40
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      Keeps my hair frizz free all day! Gives me a confidence boost.

      My hair can be incredibly unruly sometimes; it's not straight and it's not curly, but somewhere in between. I get kinks in my hair as soon as there's any moisture in the air, and this is especially annoying when I'm going out for the night, in a humid pub/club. I already use Frizz Ease Serum on my hair, but, when I want some extra protection against Frizz on special occasions, I use this Shampoo.

      WHAT DOES IT SMELL LIKE?

      I love the smell of this Shampoo, it's incredibly fruity and feminine. Even after using heat protection products and blow drying/straightening my hair, I can still smell the shampoo on my hair. This gives me a confidence boost, knowing that my hair smells amazing when I go out, especially when greeting friends!

      USING THE SHAMPOO

      The bottle is easy to open, which is important when you're in the shower. I hate bottles that are difficult to open in the shower, especially when my hands are wet. The lid of the bottle is large, so it's easy to get a good grip and open it.

      I find that I only need to use a small amount of this to cover all of my hair. I massage it into my scalp, making sure I get it into my roots; not only giving my hair a thorough clean, but making sure the anti frizz treatment gets into all of my hair. The product lathers very easily, and feels very luxurious and smooth. After rinsing, I use the Frizz Ease Straight Ahead Conditioner, for the best effects.

      SO DOES IT WORK?

      So, the promise of this Shampoo is that it, 'Smooths, softens and aligns frizzy hair for instantly easier straight styling results that last up to 24 hours.' This is a big promise, but it definitely works for me. I found that my hair was a lot more manageable, and didn't get as knotted up when blow dried. When my hair was dried, it felt incredibly light, and I couldn't stop swishing it around! I went out all day after using this Shampoo, and it was a very humid day. I didn't have any kinks in my hair at all, but I did combine this product with Frizz Ease Serum.

      Although I used other Anti Frizz products with this, I do find that the results are a lot better when I use this Shampoo. Although I get brilliant results just using the Frizz Ease Serum, the results with this Shampoo are much better, keeping my hair Frizz Free all day.

      PRICE/BOTTLE SIZE

      Asda are currently selling this for £6 or 2 for £8, so you can buy the Shampoo and Conditioner for £8 if you wanted to. I can sometimes pick this product up in a 3 for £10 deal in Asda or Tesco, so I can also get Frizz Ease Serum at the same time. The bottle is 250ml, which is quite small for the price, so I don't buy this very often. This Shampoo is a luxury for me, and I only buy it on offer. However, I do feel that it's worth the price.

      OVERALL

      Overall, this is a fairly expensive Shampoo, but if you can afford it, it's definitely worth a try. I can only buy this when it's on offer, so I only use it on special occasions, or for job interviews etc. I recommend this very highly to anyone who suffers from frizzy hair; this will work wonders with your hair!

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        11.04.2012 09:59
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        A shampoo which didn't solve any of my frizzy problems

        My hair is somewhere in between the land of the straight and the land of the curly. It is not a good place to be with my hair getting increasing larger throughout the day and transforming into a complete frizz ball ... And that situation only gets worse when drizzle or humidity are thrown into the mix. So when I unwrapped the Frizz-ease Straight Ahead Shampoo by John Frieda, I hoped it would be part of the solution.

        What does the product do?
        Apart from the usual job of a shampoo which is to cleanse the hair, this product also promises to smooth, soften and align the hair in order to achieve sleek styles. It also claims that these results will last up to 24 hours.

        How do you use the product?
        The product is to be used in the same way as a normal shampoo. It is to be applied to damp hair and massaged in generously, washed out thoroughly and followed up with a good conditioner. The packaging advises you to use the Straight Ahead Conditioner and Frizz-Ease Serum but as I didn't get either of these products in my bag of presents, I used some other products instead.

        Packaging and Price
        The shampoo comes contained within a plastic bottle that is ivory in colour and quite shimmery. It has a flip top lid on which it can stand and some extra information about the product on the back, although it appears in three different languages so there's not as much information as what there first seems. The shampoo costs around £4 and for that money, you get 250ml of the product. It can be bought from most department stores, large supermarkets and also from a variety of online websites.

        Aroma and Consistency
        The shampoo has a really fresh aroma to it and it reminds me of freshly clean washing. It is quite invigorating and awakening so it should get you moving in the morning. I can't imagine it would be strong enough or different enough to be to anyone's disliking. The shampoo is pearly white in colour and it has a fairly thick consistency for a shampoo.

        Application
        The shampoo is really easy to squeeze out of the bottle, even with slippery hands, because the plastic is so thin. A flip top lid means it's easy to close the bottle even with slippery, soapy hands. I found that I needed a lot of the product to get this working on the full length of my hair as somehow it didn't seem to be covering all of it. I would say I used twice the amount of product that I usually would just to get it all over which seems like a bit of a waste to me.

        I couldn't seem to get a good lather going either, as the shampoo seems to foam rather than bubbles and I just couldn't get that lovely clean feeling and I didn't feel like it was doing a very good job. . It didn't feel very moisturising in my hair either and I'm pretty sure that dryness isn't the way to get my hair to behave itself. The product was easily washed out and it didn't irritate my scalp or make me feel uncomfortable at all.

        Performance
        My hair was simple to brush after use and there were no tangles, although part of this could be down to the conditioner. When it came to styling my hair, I found that my hair had gone a bit straighter in that the waves were gone but it was still massive. I managed to tame it with a straightener but the wispy bits of top of my hair had all decided to go vertical, alla Marge Simpson. I found that my hair looked quite dull and it has lost its shine and vitality. My hair become more frizzy than usual throughout the day and got out of control. The shampoo did get my hair nice and clean but that's where the positives start and end in my opinion.

        All in all, this shampoo really didn't work for me. It made my hair bigger and more 'fly away', making it become less manageable and more 'nest like' as the day went on. It took away my hair's shine and definitely didn't make it straight... even with my GHDs best efforts. I can't see myself finishing off this bottle of shampoo, or in fact, using it again.

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        25.02.2011 10:47
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        Does what it claims to do

        Over the years I have changed my shampoo on a regular basis. That is until I found out about the John Frieda, Frizz-Ease Straight Ahead, Style Activating Shampoo. I came across this shampoo while looking around in Boots for soemthing different to try on my thick, course hair.

        It comes in a 250ml mainly white tube, stating on the front of the tube that it 'Smoothes, shines and aligns hair for an instantly, easier, salon straight ,styling; it nourishes, softens and hydrates. Now with my thick, course hair this was a lot to ask for.

        I find that the shampoo squeezes easily out of the tube. It has a really lovely, smooth, creamy consistancy, and has a really delicate fragrance. My hair is about chin length and I found that a small blob was enough to create a great, creamy lather and after rinsing I needed even less for the second wash. My hair felt really clean and smooth after using this shampoo.

        Before drying and styling my hair I have to say that it did feel much smoother and softer than usual. After drying, my hair still feels soft and smooth.

        With regards to frizz, this is something I no longer worry about. My hair does not look frizzed up even if I am caught in a shower of rain.

        I use this shampoo with the matching conditioner.

        The one downside to this shampoo is the cost. With everyone trying to economise and cut back on spending, this shampoo is a bit more expensive than other brands. For this reason I will take off one star.

        It cost £5 for a 250ml tube from boots. I have found it to be more expensive in the supermarkets. I try to buy my shampoo when it is on a three for two offer in Boots. What I will say about this shampoo is that I probably need to use less of it than I would with other brands.

        This shampoo can be used daily and can also be used on colour treated hair.

        I have been using this shampoo for about four months now and have no intention of looking for a different brand. This does what I want it to do with my hair.

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          07.10.2010 15:44
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          *** John Frieda Frizz Ease Straight Ahead Shampoo ***

          John started in the 70s as an assistant to Leonard, a great stylist in London. Soon John did the hairstyling for various magazines like Vogue and Harpers. He managed to change the often damaged hair of models within a short time to beautiful haricuts. Hij saw different hair types with specific problems. That was the beginning of his special formulas. His first salon in London was a big success with people form Hollywood and the British Royal Family. In 1988 he came with the first line of John Frieda products. That same year he was named "Hairdresser of the Year. Along with marketing expert Gail Federici, he started John Frieda Professional Care. And soon followed his second line of products, Frizz-Ease, which is still used for sensitive hair. This was followed by his products for blonde, brown and red hair.

          ****************************************************

          This straight-ahead Shampoo by John Frieda promises us that our fluffy hair softens again and let it shine so we can easily style it after washing. Iit is specially designed for all types of dry and frizzy hair. The straight ahead Shampoo is a nourishing shampoo that nourishes and hydrated, making the hair nice and soft and it tames the frizzyness and helps you straighten the hair. The shampoo is using the straight-defining complex, it contains essential moisturizers and resistant silicone, so that our hair is protected. It is a mild shampoo so you can use it daily and is also ideal for colored hair and promises smooth, straight hair that shines and stays soft in all weather conditions.

          ****************************************************

          Make your wet hair thoroughly with warm water. Take some shampoo on your hand and spread it over your hair, as close to your scalp. Then massage your scalp very gently with your fingertips. After you rinsyour hair thoroughly until no shampoo is more visible. Dry your hair carefully, because your hair is especially fragile when wet.

          ****************************************************

          The shampoo is white in colour. The smell of the shampoo is light floral. I find the smell very pleasant. The content is 250ml and can last me about 20 times. Straight ahead a good foaming shampoo, which you can easily rinse. And after rinsing, the scent was still slightly present in my hair. After drying my hair looked shiny and it felt soft. It is a good shampoo, which also gave no irritation on the scalp. But I think there are cheaper shampoos that have the same effect. So my conclusion is that I no longer buy this shampoo because I find it too expensive.

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            27.07.2010 22:43
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            Not a bad shampoo but could be better

            I've always been on the lookout for a good shampoo and conditioner. After hearing about the first class John Frieda range, I thought I'd give them a try. I must admit I was happy with the results that this shampoo gave me as it helped get rid of frizz and keep my rather naturally curly hair a bit straighter.

            The shampoo comes in a 250ml tube-style container, which is white with dark font. It costs £4.89 at Boots and a similar price elsewhere, which is considerably more expensive than other makes but it could be worth it for your hair! The shampoo is said to get rid of frizz, leaving your hair thinner and smoother and it is designed for straight hair.

            I do not shampoo my hair everyday as excess shampoo can actually damage it. When I style my hair or if not, every few days I used this shampoo. The cap flips open, but it's quite tight so won't leak. You can then squeeze out a small amount of this shampoo as you only need a little. Applying it to wet hair, it will bubble up into a nice lather. I give it a good massage through my hair but also try to comb through it, getting out any knots. This is what helps to get it a bit straighter too, but I also use a comb after conditioning it too.

            The shampoo smells quite nice, it has a slight floral aroma and is quite light. I follow use of this with the John Frieda Straight Ahead conditioner, which leaves my hair in a great condition. After a blow-dry, my hair looks a lot smoother and silkier than usual without much frizz. I tend to then style it with hair straighteners and then it looks a lot silkier than usual. It gives my hair a very nice look.

            On the odd occasion, I still had slightly frizzy hair after using this with the conditioner so it didn't always work in that respect, but it gave my hair a nice scent, different texture and different smoother look too. I'd recommend trying this shampoo but wouldn't be too excited about the results! I have known others that use this and it doesn't work for everyone. I don't think it's the best out there but it's probably better than some bog off standard make.

            The shampoo is good in the way it lasts quite long. You only need really small amounts of this as it really lathers up a lot compared to some other shampoos. Therefore, the price tag is ever so slightly made up for. I'd recommend using it with the John Frieda Frizz Ease Straight Ahead Conditioner too for the best possible results.

            Thanks for reading!

            :)

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              19.04.2010 18:48
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              I didn't shine so the product didn't

              My hair wasn't looking shiny or smooth so I decided to spend more than normal on my shampoo. I bought John Frieda's straight ahead Style activating shampoo - according to the packaging I was going to get hair that was not only frizz free and easy to style, but more importantly hair that was not only clean, but also nourished, smooth, shiny, hydrated and soft.

              You use, as most shampoos, you wash and having worked up a lather, rinse and if necessary wash and rinse again. And as far as lathering and rinsing is concerned - no problem - I was happy at this stage.

              But then you dry your hair and for me it just wasn't right - other than being clean, it didn't feel or appear to have achieved any of it's other ambitions- I do not have smooth, soft, shiny hydrated hair- not even close.

              It says on the tube that this is a daily shampoo, I thought that meant it was kind enough to use daily, but for me I find that means you have to wash your hair every day because your hair doesn't look great.

              I paid £3.95 for the 250ml tube- so middle range in pricing I would think. However I would not buy it again if it was only £0.95- it just didn't work for me.

              I have persevered- I had to at that price- but I shall be very glad when the empty tube hits the bin!

              A very depressing result as John Frieda is normally great- but not this time

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              24.09.2009 13:38
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              A good buy

              I generally try to take good care of my hair, so I towel dry it and leave it to dry naturally. Often as I'm in a rush, I'll leave my hair to finish drying as I'm walking out of the house, which is apparently one of the worst things you can do for frizz.

              Straightening my hair and having it cut very regularly to thin it out helps, but most of the time I just can't be bothered - especially at the moment as I'm so busy.

              So on a shopping trip with my sister, we nipped in to Superdrug to try and find something good. I stopped by the Frizz Ease products - and there's a lot more than I was expecting. Different kinds of shampoos, conditioners, serums, mousses...the list goes on. I wanted to get just a simple shampoo, but my sister assured me it wouldn't work. So I decided to go for the serum (which I'll review sometime soon) backed up with the Frizz Ease Straight Ahead shampoo.

              It's not cheap as shampoos go. At around £4-5 as standard, it's nowhere near as cheap as Tresemme, the budget brand of kings, or Herbal Essences etc.. However, I must confess I did buy a bottle of GHD shampoo at £32 once (and that was the ebay price - though in my defence it's absolutely fantastic), so in comparison Frizz Ease isn't extortionate.

              It comes in a plastic squeezy bottle with a cap on the bottom so less is wasted. The bottle is fairly plain. No real use of colour, no real design, just some text. I guess this is supposed to be a 'serious' shampoo and also has less direct competition (I'm thinking about this too much now!!).

              So...onto using it. I squeezed some into the palm of my hand to be greeted with a pale, creamish shampoo that smelled nice enough. Nothing specatcular so far. I used as directed, rinsed my hair easily enough, and got out of the shower. Towel dried as usual, which can't have helped...but when I got to combing my hair I really noticed the difference. My hair was a lot softer and smoother, and far less tangle free than usual.

              Once dried, my hair was a lot less frizzy and static-y than normal as well. Used without the serum, the shampoo than my sister had been adament wouldn't work actually did a pretty good job. And it's better for my hair than straightening it constantly and cheaper than constant hair cuts.

              As a side note: this shampoo makes straightened hair look absolutely amazing, giving it the incredibly shiny finish I normally only get in salons with a lot of effort and an experienced hairdresser. Perfect.

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              23.08.2009 14:01
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              Frizz ease shampoo

              Little miss and myself both have quite unruly hair and so we tend to try alot of the products on the market. I was recently shopping and found a gift pack of the Frizz Ease on special offer so decided to give it a go...

              THE PROMISES...

              This will apparently smooth shine and align hair for easier straight styling, and in addition it will nourish and soften hair. It's suitable for all types of dry and frizzy hair and with its straight defining complex (what?) it will tame unruly hair.

              Just the stuff for us!!

              PRODUCT AND PACKAGING...

              I bought a gift pack containing the shampoo, serum, conditioner and a hair masque so my actual tube of shampoo came in a small 50ml tube with a screw on/off lid and all information on the back.

              The shampoo itself is cream/white in colour with quite a fruity smell so I am pleased that we won't smell medicated. It does lather well so not a lot of the product is needed which is just as well because 50ml of the stuff doesn't last long when washing long hair.


              USING IT...

              Basically, use as all shampoos- apply to wet hair, work into a lather rinse off and repeat as necessary.

              PRICE AND AVAILABILITY...

              Widely available from chemists and supermarkets, this costs around £1.70 for 50ml.

              VERDICT...

              The shampoo is reasonably priced, easy to use and because we can get a good lather, hair felt really clean. Little Miss didn't complain too vehemently when some went into her eyes, so i don't think it must sting too much. After use, and bearing in mind that we were using the conditioner, heat sdefense spray and serum, hair did smell clean and feel soft. It was also much more manageable and even before using any of the other products I found that hair seemed to be detangled and silky smooth when wet. Our hair was also much more manageable after drying and it seemed to go straight using the brush and styling rather than straighteners.

              I also tried it on our hair without using all of the other products and found more or less the same to be true although without the conditioner hair was a bit less soft and detangled.

              Overall, I would recommend this shampoo especially if used in conjunction with the other Frizz Ease products, and have gone on to buy a bigger bottle of the stuff.

              Thanks for reading.

              Daniela x

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                10.07.2009 12:41
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                A superb shampoo used for straight hair to rid of any frizz too

                I bought this shampoo along with the conditioner of the same brand. The combination keeps my hair in great conditioning, even with the use of hair straighteners. It helps to keep your hair strong, and as part of the 'frizz-ease' range, it helps combat frizzy hair to make it neater and more presentable. It also displays 'straight ahead' on the tube, which signifies the product's function to help preserve straight hair. It is a top of the range, professional product, which is available across supermarkets and beauty stores.

                Like the conditioner, it comes in a tube, but this one is white with black, purple and grey writing. The 250ml tube cost me under £5.00, which isn't bad as it lasts quite long and you only need a very small amount of the shampoo for a good wash. The tube is long and leads down to the circular grey cap, which is very solid. The lid flicks open but when closed, it secures in a very stable position so it won't come open and leak your precious shampoo all over the place. You simply give the tube a light squeeze to release some of the shampoo. You only need a very small amount, so don't waste too much.

                Your hair should be wet before you apply the shampoo so it really mixes in well and creates lovely foam in and around your hair. You only need a very small amount and it will start to foam up once it is rubbed into your hair. You should massage it into your hair, with circular movements to make sure you get it to the very roots of your hair as well. It's not necessary but I like to comb through my hair and leave it for a short while before washing it out and applying some conditioner.

                It has a similar smell to the conditioner, which I wasn't too fond of, however this one smells a lot nicer without that slight unpleasant smell. It smells very light, fresh and has a slight floral essence. The actual shampoo is white and has a very silky and shiny look. It is a very smooth shampoo to start, which helps to give your hair a great condition. The lovely smell fills a hot shower when you apply this to your hair, and it gives your hair a really satisfying wash, leaving you feeling fresh and clean. You should use this shampoo perhaps 3 times a week, as too much use can actually be bad for your hair, as it dehydrates it. Overall, it's an excellent product, which does a first-class job. However, I haven't noticed any major differences in comparison to using a Garnier shampoo, which I used to use. To know your hair is getting the best treatment possible is the main reason I buy this product, as it keeps your hair in great condition and gives it strength too.

                Thanks for reading,

                Dan ©

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                  26.02.2009 18:09
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                  Great for girls who need to get hair looking stylish without all the products, time and effort

                  I have incredibly frizz-prone hair - no exaggeration my hair can be nice and curly but it takes a lot of product, time and effort - none of which I have anymore! So i thought "hey ho" let's give this a try! I'd always used "MOP Organic shampoo" as my parents are slightly "organic" freaks so I had been forced into buying this - when it doesn't actually do the job!

                  Used this the first time and did exactly what the instructions said on the bot of the shampoo and conditioner bottles which were very straight forward and easy to understand, dryed my hair as usual with a hairdryer and anxiously waited to see whether it would frizz up within seconds of getting out of the shower - IT DIDN'T!

                  I use this every other day now to wash my hair and althought it doesn't make it completely straight or "frizz-free" but it does significantly prevent frizz which is brilliant because I don't know any girl or guy who appreciates the "dragged through a hedge backwards" look!

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                    03.02.2009 22:19
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                    Love the conditioner. (Though that's another review!)

                    As I'm sure you all know by now I am constantly on the lookout for new ways and products to make my hair easier to straighten and keep it straighter for longer once done so, so I was obviously intrigued by John Friedas new "Straight Ahead" range of products.

                    Part of their "Frizz-Ease" brand, this 'Style Activating Daily Shampoo' promises to smooth, shine and align hair for instantly easier salon staight styling, whilst nourishing, softening and hydrating.
                    Created with John Friedas 'salon expertise' this product is perfect for all types of dry or frizz prone hair. It uses a unique 'straight defining complex' to penetrate deep into the hair, taming the frizz and creating instantly easier styling. It claims to to give sleek straight strands of hair that shines and stays smooth long after washing.
                    It is gentle enough for everyday use and also suitable for colour treated hair (yay!), which is something I often have a problem with as I have dyed auburn hair which fades very quickly.
                    I believe I paid just under five pounds for 250ml of this product, which isn't the cheapest shampoo I have bought but as a fan of John Frieda products I wasn't weary about handing over the cash.

                    It is packaged in a tall, sleek white bottle with silver detailing and a silver flip top lid on the bottom. The bottle is made out of a soft squeezy material which I always prefer over the harder plastic as it seems I can get to all the product easier. It has a shelf life of 12 months but I usually get through a bottle of shampoo every 2 months or so anyway.

                    As with most shampoo's, they recommend you use this in conjunction with the matching conditioner. Wether this actually makes a difference or they are just trying to sell more products I'm not entirely sure but since I had very different results from both products I will try to review the shampoo itself -
                    Easy enough to use, the pearly white cream lathers effectively and has a nice scent. It rinses out easily and leaves the hair feeling clean enough, but I found it also left behind that 'rubbery' feeling on my hair that almost squeaks as you run your hands down it. It disapears once I add conditioner but I usually take this as a bad sign and it's that texture that usually defines wether or not I will like a shampoo.

                    Once washed and dried I wasn't left satisfied with this shampoo in the slightest really. Although I rinse my hair well, I found that I had a slight residue / buildup left and my hair didn't feel very clean at all. It also seemed to leave it kind of puffy and static-y too. I didn't really notice any change when straightening my hair either, infact if anything I felt as though the residue was causing my hair to stick together a little between the plates and so the next time I went in the shower I decided to use the shampoo alone to decipher wether it was that or the conditioner leaving my hair feeling a little lacklustre.

                    It turned out it was the shampoo as using it by itself made the problem a lot more obvious, and not using it at all resulted in a much nicer finish. Sadly I had to discontinue using it all together as the results just were not worth it... Perhaps my hair isn't dry or frizzy enough though, as my friend uses this with great results.

                    Overall: Nice enough to use, nice scent but just didn't live up to it's promises for me! :-(

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                  • Product Details

                    shampoo / available in 250mL and 50mL / Smoothes, shines and aligns frizzy hair for instantly easier straight styling; nourishes, softens and hydrates; developed for all types of dry, frizz-prone hair; specially developed with a straight-defining complex, essential moisturisers and frizz-fighting silicone / This product is also gentle enough for everyday use and safe for colour-treated hair /