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John Frieda Luxurious Volume Thickening Shampoo

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10 Reviews

Brand: John Frieda / Type: Hair Shampoo / What it does: volumizeses,

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    10 Reviews
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      05.07.2012 13:53
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      For best results use with a hairdryer

      I must admit to being an admirer of women with long thick hair full of volume and will regularly sigh over pictures in magazines where the women are shown tossing their perfect locks. This weakness means that I will often find myself browsing the aisles of my local Boots looking for new products that promise to achieve perfect volume, claims which often prove to be nothing more than that, a claim. However, being a believer in perseverance when I spotted this John Freida Luxurious Volume shampoo on a deal at Tesco recently I bought a bottle to see how it would fare. I confess at this point that although I do have quite a bit of hair the hair follicles themselves are quite fine and therefore will often lay flat to the sides of my head without encouragement.

      ~~The Product~~

      This shampoo is packaged quite simply and yet stylishly in my opinion with the bottle being a light blue in colour, featuring a flip top gold lid and black logo to tell you that the shampoo is part of the John Freida Collection. The bottle, although blue in colour, is quite transparent plastic allowing you to see the shampoo within, a handy feature given that you can then see how much shampoo you have left. Another good feature of the bottle design is the fact that it stands upright on the lid of the bottle meaning that the shampoo runs easily out of the bottle during use and that the last dregs of product are easily squeezed out.

      Upon squeezing out a pool of shampoo you will find that it is clear in colour and has a light consistency. The smell of this shampoo is very cleansing being that it smells similar to a shampoo that you would expect in a hair salon, clean, fresh and ever so slightly fruity.

      This shampoo comes in a standard bottle size of 250ml meaning that it should last for around 4 - 6 weeks if you, like me, wash your hair every other day.

      ~~John Freida Claim~~

      The front of the bottle indicates that this is a thickening shampoo which promises to deliver 'Luxurious Volume'. It also claims to deliver 'wake up volume and shine' as well as being a 'salon formula'. These are quite big claims to make in my opinion and claims which I was more than happy to test out on my own locks.

      ~~Price and Availability~~

      A bottle of this shampoo will usually set you back around £4 - £6 if bought individually from most supermarkets or cosmetics stores. However I regularly see it on offer in stores and I bought mine as part of a 'buy 2 for £6' deal at Tesco. This price means that it is about right for a shampoo in this bracket, and one which I considered reasonable paying.

      ~~Application and Use~~

      Without teaching the reader how to suck eggs, this shampoo is applied as with any other shampoo by simply massaging into wet hair and rinsing out. John Freida recommends that shampooing is followed by using the conditioner in the same range before being towel dried and blown dry. For additional volume there are also other styling products in this range which can be applied to the hair before drying. In my experience I like to shampoo and rinse my hair twice before applying conditioner to ensure that the hair feels squeaky clean. This does have an adverse effect as I find that I go through the shampoo much more quickly than the conditioner.

      ~~Ingredients~~

      For your information this shampoo contains the following ingredients:-

      Aqua, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Laureth-16, Lauramidopropyl Betaine, Cocamide MEA, Benzyl Alcohol, Polyquaternium-10, Cocamide MIPA, PPG-9, PEG-12 Dimethicone, Glycine, Malic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Chloride, Disodium EDTA, Parfum, Linalool, Butylphenyl Methylpropional.

      ~~Results~~

      Now for the all important question, were the results as good as they claimed?

      I have been using this shampoo as advised, by applying to the hair, rinsing out, and applying a small amount of conditioner before blow drying. I find that when used in this way my hair looks and feels very clean, bouncy and noticeably voluminous. This volume generally lasts for the day if used in the morning, before slightly flattening over night and going back to normal on the second day. However, unlike other shampoos I have found that this one leaves my hair feeling clean even on the second day and is therefore more than adequate for use every couple of days. In addition it makes my hair feel really soft without the feeling of product build up and gives a good shine to my now dyed hair.

      Alternately, there is another way that I wash my hair that I like to do more in the summer and this is by washing and then leaving to dry naturally without the use of any heat. When used in this way the shampoo still leaves my hair feeling very clean and smelling fresh but fails to give significant volume at the crown. I would therefore recommend that this shampoo is used for maximum effect with the use of a good blast of heat to add instant volume.

      ~~Summary~~

      Overall this is a reasonably priced shampoo that does deliver volume to my rebellious hair. I have found is to be a good if not excellent way to add volume to my hair and based on that I recommend it to you. Based on my comments above, this shampoo scores a good four stars from me.

      Thanks for reading! x

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      • More +
        22.02.2012 14:17
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        A fantastic shampoo! Highly recommended :)

        John Frieda Luxurious Volume Thickening Shampoo

        I bought this shampoo a while ago from superdrug, as it was on an offer at the time. I have tried the John Frieda frizz ease products before and I have also tried their brunette range too (and the red range when my hair was cherry red) and the products worked well, so I thought I would give this product a try.

        - Product description and about the product

        "Formula contains patented technology and penetrates all hair types, filling damaged areas from the inside out; restores fullness while it strengthens and lifts hair for healthy volume that starts at the root. The resulting textural change makes hair feel and look more voluminous." John Frieda uk site

        The shampoo comes in a light blue bottle, which is made of flexible plastic. The bottle contains 250ml of shampoo which is the only size you can get of this shampoo. The shampoo claims are that it: 'wakes up volume and shine.'

        - Ingredient list

        "Aqua, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Laureth-16, Lauramidopropyl Betaine, Cocamide MEA, Benzyl Alcohol, Polyquaternium-10, Cocamide MIPA, PPG-9, PEG-12 Dimethicone, Glycine, Malic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Chloride, Disodium EDTA, Parfum, Linalool, Butylphenyl Methylpropional." from John Frieda uk site

        - Scent, consistency and texture

        This shampoo has a really thick gel like consistency and it just looks like the hugo boss orange shower gel (previously reviewed). It looks like a clear gel and it has a really nice, fresh, floral (slightly musky) scent to it which reminds me of going to the hairdressers. The scent is really nice and if you smell it while it is in the bottle it does not smell very strong either.

        - Using the product and results

        I use this product as I use all shampoos, I just brush my hair through to get all of the tangles out, as my hair is really long it can get tangled easily. Then I wet my hair and I apply quite a lot of shampoo as I do have long hair and I want to make sure that all of my hair is being shampooed. I use a bit more than a £2 coin size amount of shampoo. I then work the shampoo into my scalp which creates a really good lather with this shampoo. This shampoo is amazing at lathering up and creating lots of thick bubbles. When I use this shampoo I can see why it volumizes my hair and makes my hair look and feel thicker - as the shampoo lathers up a lot and the lather is really thick and it is very easy to work this shampoo into my scalp. I love this shampoo, it is definitely the best shampoo I have used in years, it lathers incredibly well and while the shampoo is lathering up the nice fresh floral scent becomes stronger (but not really overwhelmingly strong). Overall, the application process is fantastic and the shampoo lathers up so well. The only thing I don't like about the application, well it is more about the packaging, is that when I squeeze the shampoo bottle the bottle just folds - the plastic bottle is quite flexible and when I try to dispense some shampoo it is quite difficult. When I rinse this shampoo out of my hair, my roots and the mid lengths of my hair are not tangled at all (and this is before I have applied conditioner) but the ends of my hair tend to get a little bit tangled when I rinse this shampoo out. This rinsing out does not take too long and when I apply my conditioner (which at the moment is Aussie mega instant conditioner) the tangles at the ends of my hair are no longer a problem.

        The results from this product are really good! I have tried quite a few volumizing shampoos before such as the herbal essences one but none of them have actually worked - until now. This shampoo makes my hair really well volumized which is fantastic as my hair tends to lie quite flat - because my hair is long and fairly thick. This shampoo makes my fairly thick hair look and feel even thicker, which I love and it just makes my hair feel really clean, fresh and really thick/healthy. I also find that after I have used this product my hair when styled stays in the same position/style for longer too. The scent of this product does not transfer to my hair and this shampoo does not really irritate my scalp at all. Overall, the results from this shampoo are amazing and this shampoo gets 5/5 from me.


        - Price and availability

        This shampoo was bought from superdrug and it is only available to buy in a 250ml bottle. This shampoo can be bought from amazon, asda, waitrose and Ocado for £4. It can also be bought from Lloyds pharmacy and boots for £5 or more. There are other products in this range including: conditioner (which I think I am going to buy too), a thickening mousse, blowdry lotion, hairspray and refresher spray too.


        Conclusions

        Positives

        *Easy to use and this shampoo lathers up so amazingly well
        *The scent is gorgeous and fresh
        *Actually makes my hair volumized and thicker! as the lather is really thick but it washes out really well
        *Widely available and a good price (especially when on offer, which this brand usually is)

        Negatives

        *It can be a bit difficult to dispense the shampoo due to the plastic tube/bottle

        Thank you for reading my review

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        • More +
          07.11.2011 14:04
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          An excellent volumising shampoo

          I bought this shampoo because Morrisons were running a 3 for £10 offer on selected John Frieda products. I thought it seemed good value and there were a couple of other products I wanted to try so I thought I'd give this a go too as getting some volume into my fine hair is always a main priority for me. The usual price for the shampoo is £5.99 and I don't think I've ever seen it in a discount store so it's worth waiting for an offer to come up.

          It comes in a large squeezy plastic tube which is pale blue in colour but is see-through so you can always easily see how much you have left. It has a flip top lid making it quick and easy to use and this fastens nice and tight to avoid spillage. Also as it stands on it's lid the shampoo is always ready to come out of the tube so you don't have to spend ages squeezing it to try get some out. I like the look of the packaging, it looks quite expensive and professional.

          The shampoo is quite a thick clear gel and has a fresh scent that reminds me of watermelon but I'm not sure if that's what it actually is. I don't need to use much of this at a time on my long hair as it lathers up really well and is easy to massage through my hair. The lather is thick and soft and it feels quite luxurious to use as well as being refreshing on my scalp.

          It rinses out fairly easily and even when my hair is still wet I can tell that this has had a good effect on my hair, it doesn't have that horrible squeaky clean feeling and equally it doesn't feel loaded or weighed down, so I know my hair will be nice when it's dry.

          After drying my hair, whether I leave it to dry naturally or blow-dry it, my hair feels really soft and it definitely feels a little fuller. My hair is so ridiculously fine that it's very difficult to get any kind of volume into it and most products that claim to be volumising have no effect whatsoever, so though 'a little fuller' might seem disappointing to some it's a mini miracle for me. Unlike some volumising shampoos it doesn't leave my hair feeling full of product or weighed down, but it feels much less flyaway and looks smoother. My hair also feels really fresh and clean and it doesn't get greasy as quickly as usual.

          A lot of volumising shampoos leave my hair looking a quite dull and lacklustre with regular use, and they often dry it out after a while, but this one has left my naturally blonde hair looking shiny and healthy and feeling really soft and hydrated. It's certainly one of the best volumising shampoos I've used to date and I'd happily pay full price for it in the future.

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            30.07.2011 21:21

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            I still buy and use this product

            My hair is long and fine and I dream of thick lucious locks so I am a sucker for any product that has the word volume in it!

            I bought this shampoo when it was on offer - bargain hunters note that Tesco often run offers on John Frieda; two for the price of one or buy two for £6 which makes these products affordable, and you get clubcard points!

            the packaging is typically John Frieda and all volume products are blue so they are recognisable.

            the shampoo itself has no particular, or overwhelming smell, and its texture is pretty thick so you feel as though you only need a small amount. However, it doesn't really lather up so if you are expecting a headful of suds you will be disappointed and may be tempted to use more than you would normally. I have found that if I mix with water before sudding up then it goes further and I am not tempted to give the bottle an extra squeeze.

            The shampoo is easy to wash out and you are left with a squeaky clean feel. I generally don't condition so I have never used this with a conditioner. Despite that, I have never had a problem combing my hair through after washing and my hair still feels soft and is in pretty good condition.

            But, was i left with extra oomph? A little more, but not at Cheryl Cole proportions - which may be no bad thing depending on where you sit. My hair definitely had more body than when I use a standard shampoo but it wasn't enough so as anyone would notice. I did find that if I followed up with the John Frieda volumising spray or mousse then these seemed to be more effective. This does mean that having a bit more body costs more as you need to follow up with the whole range. however, if you shop clever and buy the products when they are on offer then it is still affordable.

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            27.03.2011 03:25

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            Really great product, good results, does what it says on the tin.

            I started using this product because I was initially using John Frieda Brilliant Brunette Moisture Shampoo and Conditioner, which I really loved, but I found that my fine, straight hair appeared quite flat and a bit limp with this. I loved the brand so much that I decided to try the Luxurious Volume Shampoo and Conditioner instead, which I have loved just as much!
            The product smells nice and is a clear, thick liquid. While I did not notice the immediate effects you might with a mousse or root-boosting spray, the promise of this product is to make the hair seem thicker. Within a week or two of usage every other day, I had definitely noticed a difference in the feel and the appearance of my hair. It looked and felt thicker and healthier and much less limp. It wasn't just volume at the roots as you might get with shorter term, superficial products such as root-boosters or mousse.

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            19.02.2011 21:47
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            If you like volumed hair - you will like this!

            I have loved all of John Frieda's hair products that I have ever used, these mostly being from the brilliant brunette or frizz-ease range. Therefore, I was not afraid to try the luxurious volume range.

            My friend encouraged me to buy this when I was out shopping with her, as I had plenty of shampoo and conditioner's at home already that I have received in gift sets for christmas etc I was not out to buy anymore, but had been telling her how I want my hair to be more volumised, and none of the shampoo's I currently had were 'volumising'. It takes me a while to get through the big bottles and so I thought I would buy the mini travel sized bottles, and then if I liked it I would buy the bigger bottles.

            The bottles are light blue - the only blue coloured bottles by John Frieda so they are not hard to find on the shelves! It is thickening shampoo and states 'wake up volume and shine'. This sounded perfect to me as my hair was looking dull and dry, as well as volume I wanted extra shine.

            Directions for use: Apply shampoo to wet hair, gently work into lather, rinse thoroughly and repeat if necessary. For best results use regularly and follow with luxurious volume conditioner.

            I do exactly this, although I only ever shampoo my hair once and never 'repeat if necessary'. I don't know if the results will be any better if I repeat the process again. I only never have done because I liked the results after shampoo'ing once. I use the matching conditioner to this after, but have never tried any of the other luxurious volume products.

            I instantly loved the result! As soon as I combed and dried my hair I noticed it had a bit more volume, and the more I continued to use the product, the better it got. I don't think it added any shine to my hair, but I use shine spray on my hair after I have styled it anyway, and I mainly bought this product for the volume factor and not the shine, so I wasn't particularly bothered by this. When I have ran out of these little bottles I will definitely be going out to buy the bigger bottles, which will be very soon, as the bottle is clear I can see I only have a little left! I will also probably buy some of the other products in the luxurious volume range too, in hope of adding even more volume to my hair!

            I paid £1.99 for a travel sized bottle of the shampoo, containing 50ml. The bigger bottles contain 250ml and are priced at £5.79 each in Boots. However, they are usually on offer at 3 for 2 or something similar in many retailers. At the moment, these are two for £7.50 in Boots.

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              18.03.2010 13:37
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              A great product in a fantastic range

              Who doesn't want thick, voluminous hair full of body and bounce? Well quite, but if like me you tend to have fine hair that if left to its own devises just hangs flatly then you too probably want to believe the claims made by this shampoo and believe me you can.

              I have been using this shampoo for about six months now and since trying it for the first time haven't bought anything else. When applying this shampoo it creates lovely rich bubbles and leaves your hair very clean and soft. It also smells lovely and fresh - but certainly not over powering.

              After having dried my hair it certainly does seem fuller volumed and movement than when I have used other shampoos. It should be pointed out that I do use the other products in the range such as the conditioner and mousse which undoubtedly also add to the overall effect. However, there have been times when I have run out of this shampoo, used another, but still used the conditioner and mousse but have found that the volume hasn't been as good - so the shampoo certainly does play an important role.

              In terms of cost it is slightly more expensive than the more basic shampoos - about £5.50 - but it lasts quite a while and is worth the little bit extra.

              Overall highly recommended and glad I have discovered this product!!

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              15.02.2010 10:41

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              Listen to the advert and give it a go!

              Admittedly I first bought this product as a result of falling for the tv advert and its promise of 73% more volume! My fine flat hair (which gets greasy quickly) has tried and tested most volumising shampoos on the market with not much luck. I have enjoyed Tigi products in the past but need something cheaper. I went to superdrug and was pleased to see that they had £1.50 off all JF products so I got a shampoo to see how it is.

              I really like that the bottle only has a little hole in it and therefore lets a little out at a time, so as not to waste any. Not that you need much anyway. But when my hands are wet in the shower it is sometimes tricky to open the lid on the shampoo.

              It smells quite nice, not too strong, sort of like melons. I think at full price it is quite expensive when I can get a bigger discount on salon brands if I shop around online, yet John Frieda is readily available on the high street so I think I will be trying this product again. I usually blow dry my hair then use large Velcro rollers, but as I have only been using this product for a week and iv been in a rush I have only quick dried my hair, and can see results already, I'm so excited to treat my hair to being styled properly!

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              09.02.2010 13:14
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              not bad stuff

              Some shampoos promise volume, some enhance colour, some get rid of lice..so many choices! It would be nice to find one that covers all bases really. I have used the John Frieda Sheer Blonde range before, though stopped using it when my hair started becoming dry and course, fidning the shampoo was not helping the moisture levels in my hair.

              On the market at the moment is the Luxurious Volume Thickening Shampoo. There is only so far that a shampoo can go to delivering good volume, as a lot of volume is achieved in a successful blowdry and creative styling.

              The packaging gets thumbs up, as it tries to get into the Tigi style and looks flash. It sits proudly too with no spillage. You need to dispense a small blob and work through from root to tip, massaging in slowly. Like most Frieda shampoos, there is less emphasis on smell on more on results.

              It rinses out pretty well, leaving no sticky bath residue, which is important. Already at the damp stage, hair did have a little more oomph to it. Using a wide toothed comb, I could see a pleasing level of vitality and the hair was not clinging to the head.

              Following the blowdry, hair had a decent lustre and sufficient volume, which aided my styling afterwards. I would put it on a par with the Loreal 5 Signs Shampoo for delivering volume to the hair shaft. The only factor that puts me off the Frieda rage is the price tag. Nearly a fiver for a bottle seems quite dear. If they shaved a couple of quid off I would be more inclined to buy their stuff regularly. Still, this works well and looks the business too, so it gets the nod of approval from me.

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              22.01.2010 00:26
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              A must have for brighter and thicker looking hair!

              The other day I ran out of shampoo and so pleased was I with other products I have used from the John Frieda range that I decided I really did want to try out a shampoo from this range and the one I wanted to try was this thickening one as I do suffer with limp and hair lacking natural volume!

              The Packaging:

              250ml squeezy blue plastic tube with a gold coloured flip-top dispenser to the bottom of it concealing a small hole. On the front of the tube I'm told it is John Frieda Collection, London, Paris, New York, Luxurious Volume Thickening Shampoo 'Wake up volume and shine' and I'm told it is salon formula. On the back of the tube other information includes directions for use, ingredients are listed, size is stated and contact details for John Frieda are all given. It's a nice no nonsense looking tube of product that is informative enough and easy to use etc.

              Directions For Use:

              Apply shampoo to wet hair. Gently work into a lather. Rinse thoroughly. Repeat if necessary. For best results, use regularly and follow with Luxurious Volume Conditioner.

              Using It:

              Well you don't need very much of this clear, see-through gel at all and I find that on my just below shoulder length hair all I need for excellent foaming up and miniaturisation is about the size of a 5p, so this really does out an economical buy for me!

              I simply and gently rmassage that said amount of product into damp/wet hair then I rinse it out (which is easy to do) and then repeat again before thoroughly washing it out and following through with the matching conditioner from this thickening range.

              This shampoo has a sort of fruity but none distinctive fragrance to it. It is fresh smelling and totally unisex so suitable for both sex's to use if desired and it doesn't feel heavy or that it weighs hair down when using it. I also like the fact that, that fragrance lasts a good few hours gently in the background keeping my hair feeling beautifully fresh.

              Now of course like I have said I always finish my hair by conditioning so the shampooing is to cleanse my hair and so really I can only report up to the point of conditioning!

              Once rinsed out I can comb my hair through with ease so it removes knots and tangles really well. Sometimes I dry my hair and leave it damp before adding a deep conditioning treatment and my hair does feel slightly fuller and certainly refreshed at that point. It doesn't over condition my hair but certainly doesn't dry my hair out either and all in all I have confidence this does a great cleansing job!

              Verdict:

              Along with the conditioner this gives me really much fuller looking hair that has bounce and vitality to it. I feel the shampoo is an excellent start to getting that much needed volume into my hair and me, I think it's very much worth around the £5.49 mark a bottle (in places such as Superdrug and Boots).

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