I had never dyed my hair before October last yr... Then it was coming to hallowe'en and I wanted to try something different on my hair to tie in with the vampiress look I was going for with my outfit..... So, I dyed my hair with a temporary colour to a shade of burgundy/red...

Being a dark brown with thick and fine hair, this didn't show massively but that was the 'look' I thought I was opting for.... Anyway, this colour washed out quickly enough and I wanted something more permanent.

I purchased the John Frieda colour after I completed a survey online and was sent a free voucher. I figured I had nothing to lose so went for a reddish colour and then used it...

I followed the instructions dilligently and had my mother colour my hair - the paperwork suggests waiting for 20mins but I waited an hour to ensure the colour had transferred across properly.... There were no after effects of problems with this which is something I had been concerned about, but the colour appeared and was much more noticeable, especially when under the light or in view of the sun.... but otherwise it is a mahogany type colour which isnt't quite so obvious...

I touched the roots up with the same colour more recently, and tried this process alone... Which wasnt so bad, all you have to do is to open the box, mix the formulae with the colouring agent and tilt 5 times, and then start squeezing the bottle so that a handful of foam comes out and it is then placed on your hair... The first time around I may have mixed it too much (it explicitly says not to shake the bottle) so the foam was thin and disappeared very quickly... the second time I made sure I did not exceed this, and touched up my roots myself. Ok, so I made a mess all over my head/face, but it gave me the desired results...

It is quite quick, easy and lasts me for months and months!! I absolutely love the product!!