Product Type: John Frieda hair care products
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Failed to live up to the hype
John Frieda Precision Foam Colour Hair Dye
Member Name: candyfloss89
John Frieda Precision Foam Colour Hair Dye
Advantages: foam is easy to spread and apply, enough foam to cover even thick hair, generous sized comditioner
Disadvantages: price, colour doesn't look like advertised colour, subtle shades may not suite everyone
Introduction to the product
John Frieda Precission Foam Colour bills itself as the 'first ever premium permanent home hair colour that uses foam technology to deliver salon-quality results at home'.
The product was introduced as a revolution in home hair colouring by the John Frieda brand in 2010 and the 'non drip' foam formula promises to cover every strand perfectly to achieve, flawless, salon quality colour. Sounds fabulous! But does the product live up to its impressive description?
It's important to note that I am basing this review on the 5R Radiant Red (medium red brown) shade and my natural hair colour is medium brown.
There are 20 shades to chose from and for best results, it's recommended that you chose a shade no more than two levels away from your current hair colour.
Packaging and content
Each John Frieda Precision Foam Colour kit contains the following:
The conditioner is a decent size so should last for several washes afterwards and is designed to lock the colour in. The gloves themselves are quite thick and black, better quality than the see through platic gloves which are usually supplied with hair dyes and therefore useful for those who may wish to resuse the gloves for self tanning or medicinal purposes.
The packaging itself is fairly ordinary. Like most home hair dyes, the shade is clearly visible across the front of the box so it's quick and easy to find the shade that you want. The name of colour isn't so easy to find - appearing in small letters in the top left hand corner.
The back of the box features a handy diagram showing what colour result you can expect against your current colour.
I have extremely thick, medium length hair so I always struggle with finding a product that will cover my hair completely. This often leads to patchy, uneven colouring which is a pet hate of mine and the reason I rarely use home hair dye.
However, you get a lot of foam with this product - there was easily enough to cover my hair several times over from root to tip and enough to massage into the roots (the more you massage, the more it seems to spread!). The bottle itself doesn't look big enough to produce as much foam colour as it does so I was pleasantly surprised with the quantities provided. The result is natural, even tone, with no annoying splodges or patches.
Directions for use:
The dye comes with step by step instructions so I'm not going to go into great detail here, just list the basic process.
- Cover face with water resistent cream. My mum used one from her medical cupboard, I'm not entirely sure which one it was but it seemed to work fine.
- Creating the foam involves an odd process of tilting the dye backwards and forwards in your hand. You should not shake the bottle because this effects the development of the foam.
- The rocking motion creates a foam. Squeeze the bottle to release the foam and apply evenly at the roots.
- Work the foam throughout the whole hair and massage the product in to hair to create better coverage.
- Leave the dye to settle. The package reccomends 20 minutes or slightly longer for thick or long hair. Because my hair is both thick and long, I left it for 30 minutes.
- Rinse until water runs clear.
Ease of use
It's certainly not as easy to use as the product advertising would have you believe. I had my mum assist me with this and I feel I would have struggled to apply it on my own. In fact, apart from creating the foam, I found the application of the dye to be similar to the application of most home hair dyes.
Yes the foam spreads easily but I certainly wouldn't say it's 'non drip'. Even with someone else doing my hair, we managed to stain a towel, my ears, forehead and scalp (although that's inevitable I suposse).
The instruction 'not to shake' the formula goes against the natural instinct to do just that! I've read loads of reviews of this from unhappy women who've ruined their dye by shaking instead of tilting the bottle. So read the instructions carefully to avoid this issue.
I've also never had to apply a water resistent cream to my face before applying a dye. This was an annoyance since we werent expecting to need any cream so didn't have any immediately to hand.
The first thing I noticed is that the product left my hair feeling smooth and silky which was a pleasant suprise since some hair colours can leave my hair feeling dried out and straw like afterwards.
However, the colour itself wasn't as noticeable as I'd anticipated it would be, certainly not the 'radiant' red that was promised on the box. The result was a much more subtle colour, so subtle in fact that most of my friends didn't even notice I'd dyed my hair! The ones that did notice detected a purpley-plum type colour rather than red.
I personally prefer subtle shades to bold, vibrant shades so this didn't bother me. But if you want a dramatic change then this probably isn't the right hair dye for you. I also don't think the colour is entirely true to the colour which the box advertises it to be.
Where to buy?
I received this free as part of generous give away that John Frieda were doing to launch the product. They also sent me a voucher for money off another one (I can't remember how much exactly because I gave it to my mum!). John Frieda are generous with their freebies so be on the look out for further giveaways of these.
If you weren't lucky enough to win one, the r.r.p of this product is £9.99. However it's often on offer so shop around because there are deals to be found and I certainly don't think it's worth a tenner!
Whilst I did like this product, it didn't really live up to hype. It didn't seem to be much easier than other home hair colourants, the non drip foam did drip and the end results were not outstanding. I'd advise this to anyone who just wants a gentle change, perhaps a root touch up or grey coverage. If you're looking for something dramatic then this isn't the hair dye for you!
Summary: A decent product but not worth the £9.99 price tag!