After dying my hair red for the umpteenth time with a somewhat unreliable colourant, my hair quickly began to fade back to it's natural dull-brown colour. I looked around for a shampoo which promised to enhance the shade in the hope that it would then save me from having to redye my hair. I bought a bottle of John Frieda's Radiant Red as I'd seen it on TV, and the advert had promised everything I wanted from the product.

After a couple of washes I found that the shampoo had indeed made the red parts of my hair more shiny and vibrant in colour (the difference was especially striking in the sunlight) but sadly the product had little or no effect on how fast the colour on the rest of the hair was fading, resulting in bright red roots and tips and a mediocre colour elsewhere.

I also found that, as a shampoo, this product let me down. Straight after use my hair looked fine but after a few hours my hair began to look heavy and greasy again. To be honest, it was as if I hadn't washed my hair at all. It became clear to me that if I were to continue using this product I'd have to wash my hair AT LEAST every day.

On top of this, I discovered that it was actually rather difficult to squeeze the product from the tube. The shampoo is thick and viscous and you'll need a fiarly strong grip to get more than a small trickle out of the rather tiny hole.

Although the attractive bottle, colour and smell appear to merit the somewhat lofty price tage (around £6 per bottle which, with daily washing really won't last much longer than a month), I honestly think that there are products which offer the same, if not better colour care, clean your hair more thoroughly and cost a fair bit less.