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Being a bit of a beauty product addict, I always like to try out new things and vary the brands that I use. One of my most exciting discoveries has been finding online companies that provide beauty boxes. The idea is that you will be sent a box every month, which will usually contain a selection of various make-up, skin care, fragrance products etc for you to try out, and I have been trying a few from different suppliers. I received a full size version of this James Masters Organics Evening Primrose Shampoo in a previous delivery from "Amarya". You can find further information at www.amarya.co.uk, and www.johnmasters.co.uk. It costs RRP £16.00 for an 8 fl oz / 236 ml bottle.
Product description: "Uses organic oils, proteins, vitamins & amino acids to replenish dry, damaged hair. Great for colour-treated hair."
The shampoo comes in a standard plastic bottle with a pop out lid which allows you to dispense the shampoo through a small hole. This is a little difficult to use as the shampoo is thick and can take some time to dispense. It's also awkward when nearing the end as the bottle needs to be tilted upside down for some time before the remaining product flows towards the end so you can get it out. The plastic has a dark colour which you cannot see through so it's impossible to get a good idea of how much is left inside, and I much prefer transparent bottles for this reason.
Recommended directions for use: Shake well. Apply to wet hair. Lather. Rinse.
The shampoo itself is quite thick and has a texture that is somewhat like shower gel. It has a dark brown colour which doesn't look particularly nice to use. I have to apply quite a lot of product to get a good coverage all over my hair as it does not spread very well. Once a little extra water is added it does create a reasonable lather, but still seems to be difficult to spread out, and so I use several small applications directly on specific areas over my scalp, sides, and lengths of my hair to avoid wasting any excess.
I tend to demand a lot from my hair products as I'm quite fussy and my hair has many different needs and requirements. I have thin hair that is prone to looking greasy at the roots and dry at the ends. Added to that I've been dyeing my hair every few weeks to maintain my new ginger colour, and I've started to see signs of damage and breakage. This Evening Primrose Shampoo is recommended as being suited to dry hair types, as well as colour-treated hair. In my case I find that this is not rich enough to provide enough moisture for my hair in its current state. Yes, the shampoo is good enough at cleansing my hair and getting rid of any product build-up and oils, but it does not provide enough hydration and it has not helped to either enhance or extend the appearance of my hair colour. I have to frequently use intensive conditioning products to put my hair back into balance and stop it from drying out.
This is a Soil Association certified organic product made of 70% natural organic ingredients. I like to use natural and organic beauty products as they seem to be better quality and I don't have to worry about adding more chemicals into my body. The down side is that you don't get any of the more sophisticated synthetic perfumes to improve the scent. This shampoo has a strong scent which reminds me of the T-Gel shampoo my dad used to use, with the main ingredient of that being coal tar! This does not have a nice floral fragrance as you might expect, and it's a shame seeing as there are so many lovely essential oils used that you don't get any of the aromatherapy effect. It does make the process of using the product a little on the unpleasant side, and while I appreciate that it's just the natural smell of the ingredients used, I can't help but dislike it.
Overall I was quite unimpressed with this shampoo. It does not seem to give any real results in caring for my dry and damaged colour-treated hair. Added to which, it does not spread effectively and it has a strong unpleasant fragrance. I certainly wouldn't want to pay £16.00 for this product and in all honesty I wouldn't buy it again at any price as it just doesn't meet my needs.
Uses organic oils, proteins, vitamins and amino acids to replenish dry, damaged hair. Great for colour-treated hair. Key ingredients Evening primrose -- adds moisture, strengthens hair. Hyaluronic acid -- same acid found abundantly in young hair. Heranium -- strengthens hair shaft; a cellular regenerative. Decyl glucoside -- natural surfactant certified for its eco-clean production values. To use: Shake well. Apply to wet hair. Lather and rinse.