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L'Oréal Elvive Colour Protect Shampoo

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£2.37 Best Offer by: amazon.co.uk marketplace See more offers
37 Reviews
  • Very cheap
  • Cleanses well
  • Awful packaging
  • Strips some colour
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    37 Reviews
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    • More +
      01.12.2014 01:51
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      Advantages

      • "Cares for coloured hair"
      • "Cleanses well"

      Disadvantages

      A Caring and reliable shampoo


      L'Oréal Elvive has been one of my favourite brands of shampoo and conditioners (I prefer to use a shampoo and a conditioner from the same range when washing my hair) for a long time now. I will most often buy the Colour Protect Shampoo from this range of shampoos, along with the conditioner.

      I mainly like the fact with this shampoo that it feels nice when I apply it to my hair. It really does lather nicely into my hair and my scalp. My hair feels clean when washing it with this shampoo and when it is dry. I feel that this product does actually care for my hair as it washes it.

      It smells nice as well as feeling good.

      I only shampoo once because I feel that is enough as I wash my hair daily.

      After shampooing and working well into my hair I rinse the shampoo off under the shower. It rinses easily enough and next I use the conditioner. I do feel that to get the most from a shampoo and a conditioner from any range it is best to use the same brand when washing.

      I have been high lighting my hair a two or three times a year for some time but I think I have highlighted it once more this year due to not being happy with one colour treatment and I have coloured it once at home. I do feel that if hair is coloured then care should be taken with one’s hair products.

      I believe that L’Oreal Elvive does succeed in caring and protecting colour treated hair. My hair remains feeling smooth and nourished even after being highlighted.

      I would recommend this shampoo from L’Oreal.

      This product is available from supermarkets and chemists. I usually pay (when on offer) around two pounds for a large 400ml bottle.

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    • More +
      13.09.2014 02:33
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      Advantages

      • "Very cheap"
      • Gentle
      • "Doesn't strip colour too much"

      Disadvantages

      • "Awful packaging"
      • "Strips some colour"

      Doesn't protect completely but it's better than others

      After two years of pondering, I finally decided to go red last summer. However, the beauty community did a good job at scaring me to death that after a few washes, my bathtub would look like I'd murdered someone and my hair would look like the cherry on top of a pumpkin costume (I mean, if you have orange hair, I'm so jealous but I personally can't pull it off). So, you can imagine that I basically ran to the nearest supermarket and got the first shampoo that swore up and down that it wouldn't let my hair be seized by the Oompa Loompas, which just so happened to be this one.

      To be honest, I don't think this does much for my colour. Whenever I wash it, I still get the terrifying stream of pink in the bathtub. Does it strip my colour less than a regular shampoo? Well, I've tried using regular shampoos and the difference in the quantity of pink I notice (yes, I use the Stream-of-pink-meter to measure its effectiveness) is minimal.
      However, I have noticed that the shampoo is very gentle and it doesn't overstrip your scalp, which my already-dry scalp really appreciates. So if you feel like your shampoo is too cleansing, maybe give this a try, even if you don't have coloured hair

      But oh my god, let's just talk about the packaging here for a second. It's a standard shampoo bottle that stands upside down and, when you open it up, a river of a mix of old water from your shower and shampoo comes out, which I honestly find disgusting. But grossness aside, little by little, the water gets into the shampoo and about halfway through the bottle you're left with useless watered-down shampoo.

      Despite all of this, I have purchased bottle aftet bottle of this. I mean, I've heard about amazing shampoos that everyone recommended for red hair but honestly, I go through shampoo like water and I csn't afford to splurge £20 a month for a teeny tiny bottle of shampoo, when I can get a huge bottle of this for ₤3. And I don't think there's much better alternatives at the drugstore, I actually ventured out to try thr Garnier one and it strips my colour a lot more

      All in all, this is ok, it doesn't allow the pink to stay for long but it doesn't fade my hair 'till I look like a carrot either. Plus, it's really gentle and cheap. Yes, the packaging sucks and there are better things out there but if you're on a budget, this will get you by.

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      15.08.2013 23:51
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      I'd use but it's not my first choice

      I have bright blue hair and I'm always looking for a good shampoo that helps preserve the colour while still giving my hair a good clean. I usually go for Tresemme's colour shampoo, however L'oreal shampoo is often on special offer, and my mum brought back this and the matching conditioner the other day from the supermarket for me.

      The shampoo comes in a scarlet bottle, it is really unmissable on the shelf. On the front it has L'oreal elvive in white and gold lettering, and a diagram showing the ingredients it contains and how they help treat the hair. It also has a small description of the product and tells you how it is for coloured hair specifically. On the back of the bottle, it goes into deeper info about the product and how it treats the hair while still helping to maintain the colour. It also has the ingredient list and a number to phone incase you have any comments or questions.

      The bottle is one which stands upright, and you flick the lid open then squeeze out the shampoo from the top. The shampoo is thick and creamy, and is easily applied to the hair. You only need 1-3 ten-pence-piece sizes depending on the length and thickness of your hair. Massaging it in is easy and provides a good lather.

      I found a bit of my hair dye came out when i massaged it in, only a little bit, but it is more than comes out when I use my normal shampoo. After rinsing it, my hair did feel soft (which is unusual for a shampoo), but not soft enough to go without conditioner.

      I really did not notice any change to the colour of my hair, it didn't make it brighter, but it didn't really dull it down either even though it appeared to get rid of some of the colour in the shower.

      The shampoo itself smells nice and fruity, but the scent doesn't last forever.

      The price is quite expensive, it is around four pounds for a 400ml bottle. It is however regularly available on BOGOF and half price offers.

      I probably wouldn't use this again unless it was the only option available. I will stick to my regular shampoo which is cheaper for more of it, and doesn't wash my colour out as quickly.

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      • More +
        26.01.2013 20:07
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        L'oreal shampoo

        Browsing in Boots a few weeks ago, my sole objective was to buy a bottle of shampoo as my current one was nearly out. I am not especially brand loyal when it comes to shampoo, I have a number of different ones I like to use, normally ones for anti dandruff or coloured hair and I had fully intended to repurchase Head and Shoulders citrus fresh which I absolutely love but then I saw this L'oreal elvive colour protect shampoo bang in the middle of the store on a display shelf as they were offering it at half price (£1.99) for a 400ml bottle so I decided to try it out. The Boots marketing strategy had worked on me and plus it was a whole £3 cheaper than a big bottle of Head and Shoulders, bargain!!

        On the bottle it says that this shampoo is for coloured hair and it is formulated to protect hair and prolong colour. This is my main objective when I have my highlights done so it was definitely worth a try.

        On the back of the bottle, L'Oreal tell you a bit about the science of coloured hair. They say, "colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggression a such as sun and pollution. To help protect your hair, a specific protective care is needed. This shampoo is enriched with UVA and UVB filters which helps to protect hair and leaves colour shimmering."

        They say that it will give you just coloured intensity for up to 7 weeks. So, what has it done for my hair?

        Well, I do have to mention that the smell is absolutely amazing. Not sure if I'm meant to but I get a lovely fruity cherry smell when I use this shampoo and I find it quite strong in the shower although I can't smell it on my hair once it is dry. The shampoo is white and creamy and fairly thick so you don't need much to work up a good lather.

        My hair definitely looks better and cleaner when I have used this and looks full of life and volume which I like. I wouldn't say that I get 7 weeks of wonderful colour. Normally I get about three weeks of my hair looking nice just after I've coloured it but I think this shampoo definitely helped to push it to 4 or 5 weeks which is nice. I think it also is keeping its colour on the ends too better and although my roots definitely need doing now its not as noticeable as usual which is great.

        A shampoo for coloured hair that I definitely recommend.

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        • More +
          14.12.2012 21:23

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          Great product.

          I only dye my hair around three times a year and I have found that the hair dye fades quickly so I always make sure I use a shampoo especially for coloured hair. I have been using the L'Oreal colour protect shampoo for a few years now as it works well. My hair always feels really clean and light after using it. The shampoo itself isn't too thick but foams up nicely and smells good too. I use it in conjunction with the colour protect conditioner and between them they help stop my hair colour from fading as soon as it would with a regular shampoo. I would definately recommend this shampoo whether you dye your hair regularly or just now and again. It is well priced so even if you use it on a regular basis then you won't be paying any more than you would do for a regular shampoo.

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        • More +
          06.10.2012 10:02

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          This shampoo was a great product. I have been using it for several years. I have not coloured my hair but I used it because it was much gentler than other shampoos and did not irritate my scalp. The new formula seems to leave my hair very oily and sticky. I wish they would go back to the old product. I am not sure what it is that is causing this.

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          29.09.2012 21:33
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          Not one I will buy again.

          ~L'Oreal Colour Protect Shampoo~

          The Colour Protect range offered by L'Oreal includes a few different products designed to prolong the life of coloured hair. The shampoo is designed with highlighted or coloured hair in mind and is enriched with UV filters. L'Oreal claim that this shampoo will leave coloured hair shiny for longer, protected and soft.

          ~Packaging~

          This shampoo is presented in a tall, slim plastic bottle. The bottle is red (as are the other products in the Colour Protect range) and all the essential product information is present. Once the bottle is empty, it can be popped into the recycling bin.

          ~Price~

          Colour Protect Shampoo is available in a 400ml sized bottle.

          *Boots - £3.99 (currently part of a 3 for 2 offer)
          *Tesco - £3.99. A smaller 250ml bottle can also be purchased priced at £2.89 (and is part of a 2 for £4.00 offer).

          ~My Thoughts~

          I bought both the shampoo and conditioner in this range a good few months ago from Tesco as part of a buy one get one free offer. I chose this particular range as I have coloured hair and L'Oreal is a trusted brand. I have since moved on to try other shampoos as I wasn't completely satisfied with this one.

          The actual shampoo is quite thick and certainly thicker than cheaper alternatives. I found that this shampoo lathered up well when massaged into my thick, dry hair. The lather offered was quite luxurious and very soft which made it easy to work with. The lather rinsed fairly easily but I did need to rinse for a little longer than I normally would due to the thickness of the lather.

          The scent of this shampoo wasn't to my tastes - it reminded me of a swimming pool abroad and was very chlorine like. The scent was quite strong too and lingered on my hair which isn't pleasant considering I took a dislike to it! I prefer fruity smelling shampoos. Once the lather was rinsed from my hair, my hair looked and felt clean which is exactly what a shampoo should do for hair.

          Whilst washing my hair, the shampoo did feel gentle but I noticed that my scalp felt a little uncomfortable and a tad itchy each time I used this shampoo. My scalp is very sensitive and becomes irritated if a shampoo doesn't agree with it so I can only conclude there was something in the shampoo which didn't want to work with my scalp!

          As I previously mentioned, my hair is thick and dry so I normally need to use a conditioner after washing my hair. Without conditioner, I noticed my hair appeared fairly soft and bouncy. My colour remained fairly vibrant - L'Oreal claim 7 weeks but I needed to top up my colour before this time anyway as my hair grows really quickly. This shampoo didn't leave any residue on my hair once fully rinsed and I was able to go 2 days before my hair started to feel a little unclean so pretty average for me really.

          ~Conclusion~

          This shampoo cleans and protects well but simply didn't agree with my scalp so I won't be buying it again. Others with less sensitive scalps (like my fiance) may not have the same issues. I used this several times before the itchy feeling on my scalp got the better of me but my fiance finished off the bottle. I wouldn't say this shampoo is any better than cheaper alternatives but product claims are fufilled.

          Thanks for reading :)

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          • More +
            29.09.2012 20:25
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            A great shampoo which looks after the colour of your hair

            If you have read a couple of my reviews you would have noticed that I have recently gone from brunette to blonde. To those that know how hard it is to do this transition and not those that just get a bottle of bleach and go peroxide blonde over night the process is long to ensure that you hair is properly looked after as going blonde can make your hair dry and brittle. So to ensure that my hair was protected as much as possible I have purchased a variety of coloured hair products to use when washing my hair.

            Obviously one item I needed was a decent shampoo although I have got a few shampoos specifically for blonde hair I opted for a generic colour friendly shampoo as it was part of an offer when I bought the L'Oréal Elvive Colour Protect Protecting Masque. I bought the matching shampoo L'Oréal Elvive Colour Protect Shampoo (it was two items for £5!). I generally always have good results with L'Oréal products so it wasn't a hard choice to make.

            The idea behind the L'Oréal Elvive Colour Protect Shampoo is that it protects your hair not only in terms of protecting and nourishing but also to help keep the colour of your hair as bright and light reflecting as possible. There is nothing worse than having dull coloured hair and this helps to give it a healthy looking shine coloured hair needs. The shampoo is part of the L'Oréal Elvive Colour Protect range so there are plenty of other products in the collection to help look after coloured hair.

            The shampoo comes in the signature red bottle which is slightly square in shape. You really can't miss this bright red bottle on the shelf and has the usual L'Oréal logo on together with the product name. On the back of the bottle there is information about the product itself together with usage instructions and of course the extensive list of ingredients. The bottle has a flip cap which is easy to open when in the shower and can stand easily at the side on a flat surface.

            I shouldn't really have to say that the shampoo is used on wet hair but I will just in case! The shampoo has a decent consistency which doesn't take much to be squeezed out of the bottle. Therefore, you don't need to be too heavy handed as you will end up with too much. I have shoulder length hair and I find a amount the size of a fifty pence piece tends to do the trick in covering my hair easily. The shampoo is white in colour with a slight pearlescent hue to it which is matched with a nice, floral type aroma.

            I always wash my hair with shampoo twice especially if I have been at the horses as my hair can really suffer especially if I have been riding and wearing my riding hat. I find that the shampoo is easily to get right to the roots of your hair and it does instantly lather up in to a rich white foam which is nice but in my own personal opinion I don't like that the lather becomes quite thick as I find that it can take a while to rinse out completely and whilst I don't mind rinsing my hair I am always slightly conscious when I use this shampoo to ensure every single sud is washed out as the lather is quite thick.

            I don't use this shampoo every time I wash my hair but I have found that when I use it and then style my hair that my colour still looks as it was and it does seem to give my hair a lovely shine. Not only that but it feels incredibly soft to the touch and not at all dull and lifeless which is obviously a big positive. It is hard with blonde hair making it look healthy as the shine isn't as noticeable as say a brunette but this shampoo manages to make your hair look healthy with a slight shine.

            Overall, I really can't complain about this shampoo at all. My only gripe is that the lather is just too thick for my liking so it can take a while for the shampoo to be rinsed out. But on the whole it leaves my hair incredibly soft, well looked after and incredibly manageable after it has been blown dried and styled. My hair looks healthy and has a nice shine and best of all my colour is kept as bright as possible. I will continue to use but will probably try another shampoo just due to the lather issue so 4 stars from me.

            ~ Useful Information ~

            Brand: L'Oreal
            Availability: Supermarkets, pharmacies and discount stores
            Price: Around £3.99
            Size: 400ml

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            27.06.2012 02:59
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            Not sure if it does help keep colour but still a really good shampoo

            So as you can see from my picture I have bright red hair! I'd been dying it for a while and using herbal essences but they changed and I had to get a new shampoo. Whilst in the hair care aisle in Tesco it occurred to me I should be using a colour protecting shampoo to help keep my colour for longer. I decided on this Elvive Colouring Protecting Shampoo because I have used several different Elvive shampoos before so I trusted the brand, also the red bottle stood out on the shelf and sort of made me feel it was more directed at people with red hair (although it's obviously for all hair dye colours!). I also picked up the conditioner because all the Elvive haircare was in a buy one get one free offer, which it always is somewhere. I am also interested in trying their hair masque for further colour protection care.

            Anyway I usually alternate between this shampoo and Elvive Nutri-Gloss (which I have also reviewed). I use the Colour Protecting shampoo more because it is better suited to my hair at the moment being dyed. The shampoo itself is a white pearly, cream mixture and smells really nice, not particularly floral or fruity just nice and clean! It lathers up well and I don't need to use much so it lasts a long time, it also takes barely any time to wash out which is great as I'm always in a rush to get ready. I follow this with the conditioner most days but when I don't use it my hair still feels soft and it doesn't feel heavy like some shampoos can.

            One of the main ingredients in the shampoo helps to protect hair against the UVA and UVB sunlight that fades colour so I'm guessing because it makes my hair feel so soft (even the days I don't use conditioner) it must add some form of protection that helps maintain the colour. However I can't definately say that it keeps my colour for longer as I never really notice the time it takes to fade but I'll be using this shampoo while I'm still dying my hair unless do I come across something better but I doubt I will as I am very happy with this one!

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            06.05.2012 22:26
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            Colour Protect Caring Shampoo

            ~ THE SHAMPOO ~
            The shampoo is made by L'Oreal Elvive and is aimed at people who colour their hair. Most people know that colouring hair can damage it, causing it to become dry and brittle. It also makes the hair more sensitive to the sun and pollution. The shampoo contains a new formula with reinforced actives. The formula is even more concentrated which bathes the hair and transforms the surface, which leaves hair feeling smooth and soft to touch. The shampoo is also is enriched with UVA & UVB Filters which helps to protect hair from external aggressions and leaves colour shimmering. There are proven results that hair stays intensively coloured for up to 7 weeks.

            ~ PACKAGING ~
            The shampoo comes in a deep red bottle which has a flip top. The bottle isn't round but is more of a flatter square shape, so it's easy to get a grip on the bottle. On the front of the bottle it states that the shampoo is colour protect so is suitable for coloured or highlighted hair. It states that the shampoo is nourishing, protects hair and helps to prolong colour. On the back of the bottle it gives you a list of ingredients and information about the product itself and how it helps to protect and prolong coloured hair.

            ~ PRICE/AVALIABILITY ~
            I purchased the shampoo and conditioner from my local Boots store. I purchased the 400ml bottle of shampoo and conditioner and these are both currently on offer for half price. The shampoo is normally priced at £3.89 but it cost me just £1.94, which I think is brilliant value. You can also purchase this from Superdrug and supermarkets, prices may vary.

            ~ USING THE SHAMPOO ~
            I wet my hair in the shower as normal and flipped the lid to the shampoo back, which was easily done even with wet hands. The shampoo was white in colour but also had a slight shimmer look to it. There was a pleasant fragrance to it which was nice but not too strong. I rubbed the shampoo into my hair and it lathered up nicely and the smell of the shampoo became slightly stronger. After I ensured my hair had been shampooed well, I rinsed off the shampoo. The shampoo rinsed off very easily and left a nice, light smell in my hair.

            ~ RESULTS ~
            I got out the shower and towel dried my hair and looked at the results. My hair did look more vibrant but I would be able to see the real results after blow drying my hair. I used the hair-dryer to dry my hair and as I was doing this I could still smell the fragrance of the shampoo in my hair. I looked at the results in the mirror and my hair appeared to look much brighter and more radiant than before. I have blonde hair so it can easily look dull quite quickly, especially when it needs re-colouring. This shampoo made my hair look so much better and it didn't look as though it needed colouring again as much as it had done before. When I walked to work the following morning I could still smell the fragrance of the shampoo in my hair and even after straightening it, my hair still looked vibrant and brighter. My hair also felt softer and smoother than it had done before and it had a lot more shine to it.

            I did purchase the conditioner to go with the shampoo and have also used the conditioner following the shampoo, and I think this gives even better results than using the shampoo alone.

            ~ OVERALL OPINION ~
            I was very impressed at the results of the shampoo and how bright and radiant it made my hair look/ I normally use Herbal Essences colour shampoo & conditioner, how-ever I feel as though that the L'Oreal shampoo has done a much better job at keeping my hair colour looking good. I love the fact that the smell of the product stayed in my hair and that I could smell it even the day after washing my hair. The shampoo didn't make my hair greasy or feel heavy, which some shampoos can do. I give this product 5 out of 5 stars and would highly recommend it to others with coloured hair. When I run out of this shampoo I will be buying some more and am also very tempted to try the L'Oreal Colour Protect Mask.


            (review may also appear in ciao)

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          • More +
            15.02.2012 22:57

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            Great product

            I have used this shampoo for many years. I find it does exactly what it says on the bottle. It preserves the colour,gives a fabulous shine and never leaves a greasy residue. I am very often complimented on the beautiful shine on my hair. I know without doubt this is down to the fabulous elvive shampoo. I do on occasion use the matching conditioner but in reality the shampoo does a fabulous job on it's own. I have tried other shampoos in the past but have never even got past one or two washes as I always return to my elvive. This shampoo is good value for money and can very often be found on offer in many high st stores. I would recommend this shampoo for coloured hair but I am sure you will get the same fabulous results on natural hair. It is all round good value for money and a great product.

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            12.01.2012 13:01
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            L'Oreal shampoo designed for coloured hair

            I have highlighted hair that is slightly dry and prove to be frizzy, especially in damp weather conditions! I have tried numerous shampoos over the year and keep coming back to L'Oreal as it really seems to suit my hair.

            L'Oreal makes a range of shampoo and conditioners for all types of hair and I have probably tried them all! As I have coloured hair I tend to use the ones especially designed for my hair type.

            L'Oreal colour protect and conditioner comes in a red plastic bottle, designed to stand on its lid. The lid is hinged and easy enough to open. I wash my hair every day in the shower so store the bottle in the shower. This is a lovely thick shampoo and I find I only need a small amount to produce a good lather. The instructions suggest you apply twice, but I only ever apply once and find this adequate. Once you have massaged the shampoo into your hair for a few minutes it rinses off well. I always use a conditioner. I love the smell of this shampoo although would find it difficult to describe. It has a clean, sweet scent that lasts well although is not overpowering in any way.

            L'Oreal colour protect shampoo and conditioner contains something called cationic polymers to help protect colour. Cationic polymers are used in hair care products to create a protective film on the hair cuticles. They also help smooth down cuticles and therefore the smooth hair will reflect more light. The film helps to protect from environmental influences such as sunlight and pollution.

            Whatever the technology behind this shampoo, I can honestly say that it works for me! I find that my colour lasts well, although as I usually use L'Oreal I have nothing to compare my results with! This shampoo leaves my hair feeling soft and less also seems to help calm the frizz. My hair looks shinny and smells good too.

            L'Oreal shampoo and conditioner is often on special offer. At the moment it is selling at half price for £1.89 for a 400m l bottle in both Tesco and Boots. I have stocked up as I love this product and will continue to use it.

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              25.10.2011 08:17
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              A colour protecting shampoo that is brilliant just not for blondes!

              Since being 16 I have had a fascination with colouring my hair and I have used many DIY colours and visited the salon for it coloured. Over the last two years I have mainly opted with colouring done by a salon as over the past 9 years there have been far too many hair DIY disasters. One issue I have always encountered with colouring my hair is that the colour often fades or looks dull soon after colouring. Over the last two years I have had various shades of brunette, red, plum purple and blonde hair and with all of these colours particularly the vibrant ones I find the colour looks dull after 3 weeks or so. I tend to look for shampoos and conditioners that protect coloured hair and lock in colour but many of the salon brands cost in the region of £10 per bottle which my budget sadly will not stretch to for everyday use. So when I first heard great things about the L'Oreal Elvive Colour Protect Shampoo I decided to buy myself some.


              ***L'Oreal Elvive Colour Protect Shampoo***
              The shampoo is described as "protects and nourishes coloured or highlighted hair leaving it soft, healthy and shining with radiance. For long-lasting colour shine, follow the Elvive Colour Protect regime."

              The shampoo is enriched with UV filters which helps colour stay protected and deeper for longer as hair is better protected against "daily aggressions".

              As a part of the range is the matching conditioner which I will be reviewing separately. This following review will only cover my experience of the L'Oreal Elvive Colour Protect Shampoo.

              Boots, Superdrug, Asda, Tesco and Sainsbury's all sell this shampoo. A 400ml bottle of this shampoo costs £3.79 in Boots. Many discount stores such as B&M actually sell this shampoo and you can purchase a bottle for around £2. However Boots and the supermarkets often run multi-buy offers on this L'Oreal range and with the buy one get one free deals or two bottles for £4 offer this works out a very reasonable hair care product and a lot cheaper than most of the other products in my collection.


              ***Application***
              The L'Oreal Elvive Colour Protect shampoo comes in a rounded shaped bottle very similar to the other bottles from the Elvive range. The bottle is bright red with a flip top lid at the top of the bottle. The bottle is very functional and the plastic is quite pliable in order to squeeze when you open the lid and want to dispense some product.

              I find if you lightly squeeze the bottle a reasonable amount of shampoo comes out with very little effort therefore in order to avoid wastage you do not need to squeeze too hard. The shampoo when dispensed is a white colour and for shampoo I feel the consistency is a lot thicker than most shampoos and actually more like a conditioner as it almost has a jelly like feel to it. With this shampoo it doesn't really have a particular scent to it and I find is a mixture of a floral type scent, with a slightly sweet chemical type scent. It is not at all unpleasant but is not massively noticeable when applied to your hair therefore not for those that like strong smelling shampoos that give hair a particular fragrance.

              Because the shampoo is quite thick it does take some rubbing into the hair and working into the scalp but I actually find this makes it more economical as I tend to use less than with the more watery consistency shampoos. An amount the size of a 50p piece is enough to apply through my hair which is thick and all of the way down my back. . As a result I find the big 400ml bottle of shampoo can last me up to 8 weeks with daily use which is excellent value for money.

              Once worked through my hair I do feel it has quite a soft slimy feel especially for a shampoo. However the shampoo is very easy to work into a lather and rinses off hair a lot easier than I expected. Although the shampoo feels slimy when applied after rinsing off it leaves no residue and I was very surprised that my hair felt very clean and had that squeaky clean type of feel rather than just wet.


              ***Results***
              I have purchased many bottles of this shampoo when my hair has been various different shades and overall I have been generally happy with the results with prolonged use. I have used this shampoo on its own with other conditioners and also with the conditioner from the same L'Oreal Colour Protect range. I do find when using with the matching conditioner the results are better and this helps to give hair more shine and colour stays brighter for longer.

              After blow-drying my hair I have generally been impressed with the results and feel immediately I have noticed my hair has a very soft shiny clean feel to it. In terms of how my hair looked after the first few uses I do not feel my hair was as shiny or silky looking as other hair care products have left it but I do feel it was soft silky and had a very clean scent to it. On my brunette, red and plum shades my hair had a very smooth look to it and I feel my long hair always felt bouncy and healthy with a lot of volume. The shampoo left my hair very clean all day and I found I could actually wash my hair every other day as my roots did not get greasy too quickly.

              Although after the first few uses the results in terms of shine and conditioning were not outstanding I do feel with prolonged use there is a noticeable difference to hair in terms of colour protection. I find that when my hair has been coloured a very vibrant shade (red or plum purple) it has looked fantastic for around a week after stepping out of the salon but then after a fortnight there has been a considerable amount of fading and the colour looks very dull. When using the L'Oreal Colour Protect Shampoo my hair colour has stayed brighter for a lot longer and after the colour being in my hair for three weeks I find the colour is considerably brighter than if I had not used a colour protection shampoo. When using on brunette coloured hair I feel the L'Oreal Colour Protect shampoo keeps hair a richer shade for longer and the colour looks less flat and one shade.

              My only real disappointment with the results of this shampoo was when I have used it when my hair has been blonde. I do feel my hair when blonde takes a lot more care and maintenance and 80% of the hair care products I used when my hair was brunette or red are not suitable or do not give the same results on my blonde highlighted hair.

              Firstly when blonde I did not feel the shampoo did not give my hair the same level of shine and softness. My hair did not have the smooth soft and silky look and I feel my hair felt quite dry and rough after blow-drying.

              Secondly my real disappointment came after using this shampoo for around 2 weeks I noticed the colour of my hair was starting to look dull and my highlights lacked shine. When I had used on my hair when it was other colours I felt my coloured hair stayed a bright vibrant colour but my highlights were starting to look very dull (mainly because my hair lacked shine). As a result I probably would not recommend this shampoo for blonde hair however the results for other shades of coloured hair are very good.


              ***Overall***
              Compared with salon brands for such an effective product this is very reasonable priced shampoo when bought on special offer as similar colour protecting products from salon brands start at around £6 per bottle. Even at the full price of £3.79 for a large 400ml bottle this is by no means an expensive shampoo.

              In my experience the L'Oreal Elvive Colour Protect Shampoo is great for those with colour treated brunette, red, purple or other coloured hair but is less effective on blonde hair. On colours I feel the shampoo leaves hair soft, silky and smooth and very clean feeling yet locks the colour it stays bright and the "just stepped out of the salon" colour lasts a lot longer and you do not find your colour going dull very quickly.

              However the main drawback to this product is I feel on blonde coloured treated hair it does not perform so well and doesn't give the same colour protection or leave blonde hair feeling as soft and silky. However based on my experience, my hair when blonde is in a worse condition after colour treatment (because of the bleach) and is a lot drier and is more susceptible to damage and breakage. The shampoos and conditioners I found to be "brilliant" when brunette or red generally do not give me the same results and I need a shampoo that offers a greater boost of moisture and shine!

              Comments

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              • More +
                19.10.2011 12:50
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                Nice shampoo but i'd only buy it on offer

                I have dyed my hair since I was about 15 year old which I wish I had never started as now as I have grey hairs starting to come through I have had enough of dying but needs must! I tend to buy whatever is on offer when it comes to toiletries as I do think the majority are as good as each other and I would prefer extra money in my pocket although I do always buy one which is suited to my hair.

                This shampoo is not the cheapest and retails between £3.50 and £4 for a 400ml bottle however as always I bought this on an offer and got both the shampoo and the conditioner for £2 each which was a lot better price, to be honest I would never have bought it at full price.

                The shampoo comes in a bright red bottle, narrower at the bottom than the top and has a red flip top lid on the top. On the bottle you have the L'Oreal name and logo aswell as the name of the product, one the back you find the direction for use and the list of ingredients. On the bottle you are told "the formula contains cationic polymers which care for and protect coloured hair to prolong colour vibrancy."

                Nice and thick shampoo which is a pearly white colour and as it is so thick you don't need to use too much which obviously means a bottle lasts well which is great for my pocket. The smells really sweet and clean which is lovely and it lasts for a good few hours on your hair and even the following day if my long hair swishes I do often get a little whiff of the shampoo. The shampoo washed from my hair easily and my hair is quite thick so this is great and it was left light and bouncy so I don't believe it left any residue in my hair, my hair was also left shining although my hair does seem to shine quite well anyway so I cannot say this was down to the shampoo.

                I can't honestly say that I noticed a difference in my hair colour from using this shampoo, hair dye seems to last quite well on my hair anyway after the initial fading and I tend to only have to redye my hair when the roots begin to show. The shampoo left my hair feeling nice and there is the added bonus factor that this protects your hair from UV rays so I would buy this again if it was on offer when I needed to buy shampoo but I wouldn't aim to buy this one specifically.

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                19.10.2011 10:03
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                well worth a try if you have coloured hair

                I was born a true redhead but now, at 58, my hair is a light auburn with white roots which means I choose to have it coloured/ highlighted every few weeks. As I do not always have the money nor the time to visit my hairdressers I often carry out this procedure at home.

                Obviously I want the colours to last as long as possible so have tried a few products which claim to make this possible so when I saw a 250ml bottle in the dump basket in our local LLoyds for just £2 I grabbed it! I am pretty sure this normally sells for £3.50 or more so felt it was worth a try although I do not believe all the claims these shampoos tend to promise.

                Always the optimist I used this product the same evening and have continued to use it on a daily basis because it is a lovely smelling and rather luxurious shampoo. The consistency is nice and thick so you only need to use a small amount and the pearlescent white shampoo makes my hair smell really good for a few hours later. It is easy to dispense too so that you do not need to waste any - i am on my 2nd bottle now and it is over 8 weeks since I began using this product.

                Although the shampoo is thick, it is easy to rinse out and I love the fact there is no residue or 'film' on my hair and it therefore does not feel heavy or coated. I have to say that I'm lucky enough to have naturally shiny hair (inherited from my French side of the family) and although I did notice it was nice and shiny, I would not say there was a significant difference in general terms.

                Did it protect my hair colour as promised? Well I was quite strict in monitoring this and I reckon I can now go an extra 7-9 days before my roots need doing whilst the rest of my hair colour has not faded and still looks fairly 'fresh'. I would not however say that it has actually enhanced 'the vibrancy of colour' though as promised neither have I seen any sign of the 'light reflecting system'.

                In conclusion I would say this shampoo is luxurious, lovely to use and makes my hair look and smell nice. I can delay the colouring process for a few more days but I use it in conjunction with l'Oreal's matching Colour Protect conditioner which may make the difference. It protects the hair from UV rays which must be a good thing and I will buy again even if I have to pay full price.

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              • Product Details

                The secret to colour protection: / 1. Concentrated Nourishment :; the formula, enriched with Nourishes Active, bathes the hair and transforms its surface / Hair feels voluptuous to the touch / 2. Lasting Colour Protection:; enriched with UVA+UVB Filters, the formula helps protect hair from external aggressions and leaves colouring shimmering.