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L'Oreal Elvive Colour Protect
L'Oréal Elvive Colour Protect Shampoo
Member Name: mwah_xx
L'Oréal Elvive Colour Protect Shampoo
Advantages: Leaves hair shiny
Disadvantages: Test on animals, no real "smell"
Now we all know the strap line "because I'm worth it" - I was wandering through my local supermarket humming away to myself and saw a multi pack of the L'oreal Elvive shampoo and conditioner on offer and thought to myself, well I am worth it, so off it went into the trolley and I carried on scuttling round supermarket feeling very pleased with myself that I had bought myself a treat!
**Why Colour Protect - what are the claims? Does it work?!**
In my younger days, when I rebelled against the world, my hair was every colour under the sun (at one point it was reminiscent of a bacon frazzle - plum and blonde!!) and as such it fell out, broke, was in dreadful conditon, since then I have generally always gone for shampoos that add moisture or protect colour (unless I am on a budget!)
L'oreal claims the following; "The Colour Protect Light Reflecting System formula with UV filter, combines an active nourishing ingredient and filters, to work on 2 levels:
1. It nourishes the hair and transforms its surface. Hair fells silky to the touch.
2. It helps protect the hair fibre from external aggressions and accentuates your colour's radiance."
The science-y bit, personally, means not a lot to me and I tend to ignore this! My main wondering is does it actually do what it says on the tin:
1. Nourishment; yes my hair feels much silkier and less flyaway. I like the feeling of the first time I wash my hair after its been dyed (and half the colour runs out) normally shampoo makes this feel very matted, but even in the shower before conditioning, my hair feels like I can run my fingers through it!
2. Protect the hair and accentuates colour; I personally still find that my colour fades in the same amount of time as if I wasn't using this shampoo so I don't think it lives up to this claim! Though maybe if I wasn't aggravating my hair with hair dryers, straightners and all sorts of other chemicals then it wouldn't happen!
**Cost, packaging, animals?!**
The cost varies from shop to shop, but it is available in most supermarkets, quite often in random corner shops, and is in distinctive red bottles of 250ml - 400ml. Prices range from £2 to £4.50 (though that was my extorinonate local shop!)
The packaging is recyclable - good for the environment (and for my pocket too as we live in an area that fines you if you don't recycle!)
Animals - L'Oreal stopped testing finished products on animals in 1989, however due to European regulations they are still testing chemicals on animals. They are a member of the European Partnership for Alternative methods, which is a step in the right direction. It is quite a small area of their website where they show they test on animals and if I wasn't searching I wouldn't be aware, especially as the main strap line is "We do not test our cosmetic products on animals" - I didn't realise this until today and it has put me off using L'oreal!
**Shampoo and use**
Using the shampoo; the bottle is well designed for when it is full, but I find as it empties it gets more difficult to squeeze out the little bit of shampoo that remains which is wasteful!
The shampoo itself is white, with a pearly sheen, it doesn't actually smell of anything distinguishable, just a chemically "shampoo" smell.
1. Wet hair
2. Tip 50p sized blob into hand
3. Rub hands together
4. Lather into hair
5. Rinse with warm water until clear
The product lasts for a long time, and cleans hair well. I have dry ends and greasy roots which I tend to wash every other day, this shampoo will last me about a month and deal with my combination hair!
It rinses well out of my hair (about 2 minutes of rinsing) and I am not left with any residue.
I didn't realise until this review that L'Oreal are still testing on animals - to be honest this has put me off completely hence I can only give it 2 stars. Its a lovely product, though somewhat tarnished for me now.
Animal testing info from L'Oreal Website: http://www.loreal-paris.co.uk/faq.aspx
Summary: L'Oreal - open your eyes