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L'Oréal Feria Colour

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£4.79 Best Offer by: superdrug.com See more offers
47 Reviews

Brand: L'Oréal / Type: Hair Colour / Subcategory: Hair Treatment

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    47 Reviews
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      23.02.2012 04:50

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      I recently coloured my roots with Feria haircolour. I love the colour my hair turned out, but I neglected to read the whole pamphlet, and did not notice the part where it says if you have a tattoo you may have a reactionLet me tell you from the tip of my forhead to the toes on my feet I woke up with hives from head to toe.I immediately re read the pamphlet, and then took antihistamine .. My rash is considered severe. I am literally covered from feet to face. Hot, red, swollen and itchy beyond explaining. It has been 24 hours now I am still quite covered, very itchy and hot and uncomfortable. Users beware Read the pamphlet carefully. I have dyed my hair for many years both in a salon and at home and have never had a reaction until now.

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      11.11.2011 11:32
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      overall I think this colour is great and i would certainly reccomend to a friend

      I have tried many differtent make hair colours through the years and i am pleased to say that loreal feria without a doubt definatly comes 1st place every time.

      I used the loreal feria blackest black the box contained 2 bottles containing the products that make up the colour , a pair of latex gloves and a free conditioner.
      The instructions to the colour are very easy to follow and straight foward .
      Ther are a few downsides to this colour firstly the smell of ammonia it is so strong and quite unpleasant. Also the colour is rather runny and when it drips on the face it is quite difficult to remove.

      You only need to leave the colour to set for 30 minutes and then it is fully developed , then you are to rinse it off and apply the free loreal conditioner which actually smeels delicious and leaves the hair feeling super soft and shiny.

      As i previously said i used blackest black , the colour came out amazing jet black and full of shine. I have very long hair but only needed to use the one bottle to get fab results

      The colour is permant and certainly lasted me over 3 months without fading .

      Loreal Feria costs around 5.00 and is well worth the money you can pick it up in most high street stores eg asda , boots , superdrug etc

      I would definatly reccomend it to a friend as the great colour cancells out any of the bad points.

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      22.09.2011 14:11
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      Adore this colour, looks after my hair beautifully.

      First tried the Feria range about three years ago - again it's one of those things I wish I had found when I first started colouring my hair, instead of ending up with the inevitable bands of colour you get from trying different ranges!!

      I use the Feria Metallic Silver Blonde, P01. It is the only colour I find that pre lightens so well, without actually being a pre-lightener. It gives a beautiful, even, ash/platinum blonde colour. Admittedly the colour does fade a little after a couple of weeks, and the beautiful silver sheen gives way to a less shiny blonde, but this can be easily rectified by re-coloring which I tend to do every three weeks anyway!

      This is my only hair colour where I've actually had comments from people telling me they love my hair colour (it's quite obvious I'm dyed as have dark eyebrows, so don't take this to mean the colour looks terribly fake!) Colour is a natural, multi-toned, yet even colour.

      My hair is now quite processed from bleaching, and straightening/hair drying etc.... and this hair colour leaves my hair feeling (and smelling!) great. Only other flaw I can think of is fact that this shade is so hard to get hold of! Have to go to large branches of Boots to find, as local chemists and supermarkets never seem to stock it. However when I do track it down it seems to be one of those hair Colours that is always in a "2 for 1" deal, or some kind of special offer!

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      09.06.2011 23:29

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      An amazing hair dye that never lets you down!

      I have been dying my hair since I was 14 years old, and used to go to salons but found it hard to find a reliable colour that I could guarantee would look good. Many a time I used to come out of a salon with hair that was too orange, or too red, or too dark, so I decided to start to look for a colour that I could put in at home (and save some money too!). I was attracted to L'Oreal Feria for the bright, young colours, and fell in love with the plum colour as soon as I saw it. It was quite cheap (it's often on offer on the high street so look out and stock up!) so I thought it was worth a try. I was also worried about buying just the one bottle as my hair is really long, about waist length and although it is layered, it's still very thick!
      You're supplied with gloves in the box and preparing the dye is as easy as putting 2 of the bottles into a third bottle and just shaking it. As I dye my hair every month with the same colour, I just spread the colour onto my roots, wait 20 minutes, and then spread the rest of the bottle through my hair. It's as easy as that! Then wait another 10 minutes and wash it out. If it's your first time dying your hair or using a similar colour then I think you just spread the colour through your whole hair and then wait. It really is dead simple to apply!
      And the result is a dazzling, radiant colour that I always get complimented on. It's bright but not ridiculously so, sophisticated and fun. I absolutely love this hair colour and have used it now for over 2 years. A whole bottle is just about enough to cover my hair and it's just great!
      One word of advice: it says not to use any other shampoo or conditioner than the one provided in the box for 24 hours or something, but ignore this or you'll end up with quite frizzy hair! I just use my normal shampoo and conditioner. Also it needs about 2 washes to fully get the hair colour looking at its best and can dye your scalp a bit so be careful not to drop it on you, as it'll take a couple of days to fully wash off!

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      27.01.2011 15:07
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      my new fave!

      i've spent ages trying to find the right colour for me, I used to get it mixed at the hairdressers but that was just getting too expensive. I'm currently using 'mango intense copper' and it's the best red shade I've ever used. It's vibrant and eye-catching but looks natural and very professional.

      the box contains an intense colour gel, a bottle of developer creme, gloves, conditioner and instructions.

      the gloves are latex free and very good quality. i never have to worry about the colour coming through them, or my hands getting really clammy, like you do with some lower quality gloves. They were so good you could probably rinse them off and use them again, but as you get a new pair in each pack, you don't need too.

      you have to add the colour gel to the developer creme. it just pours out, there isn't a handy nozzle or funnel provided, so it's a bit tricky and can be a bit messy. It's also really important to remember to break the end of the bottle off as soon as you've mixed else the product squirts everywhere, somewhat like a fizzy drink when you open it. This isn't mentioned very clearly in the instructions, meaning I missed it and got colour all over my bathroom.

      the colour isn't too runny so it's pretty easy to apply, although you do have to apply it to wet hair, which I found made it a bit trickier to comb through. Although not thick, I have fairly long hair and I found there was more than enough colour in the bottle to cover my hair, but if yours is really long and thick you might need two. There is a fairly strong ammonia smell with this colour, so you probably want to open a window.

      The box suggest that if your hair is already been dyed a similar colour then to just apply it to the roots. I started applying it to the roots then found it was very difficult, especially on the back of my head, and I just combed it through all my hair. I left it to develop for just under the recommended 30 minutes, because I was in a bit of a hurry but the colour I got was bright, vibrant and very even. I was incredibly impressed, certainly wasn't expecting such a good result.

      Washing the colour out was easy as well. It only took me two shampoos for the water to be running clear, and there wasn't any colour residue left in my shower, like I often find. The conditioner provided with the colour smelt really nice, a little went a very long way, and afterwards my hair felt in the best condition it had in ages. Really full and bouncy, and it had a lovely shine. A week later and it's still looking in good condition.

      I wouldn't hesitate to use this colour again, they have a really good range of colours and gives a very good result. At about £5 it's much better value than many other colours on the market, although you might want to watch out because it said on the box of mine that it wouldn't work well on grey hair.

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      21.01.2011 11:51
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      Good to use!

      I consider myself to be somewhat of a hair dying expert, having dyed my hair practically every colour possible since the age of 15! I decided to try L'Oreal Feria Colour in the shade of Dark Blonde. Why? Because I liked the colour!

      It is very easy to mix up the dye, and the instructions included are very easy to follow.

      You use this hair dye in the same way that you would with any other brand. Start by washing your hair first (although I always do it with dry hair, as I find it much easier to see if you've missed a bit!). After doing this part your hair into sections and start applying the dye. I find it easiest to start at the bottom and work my way up. After I've done the whole head of hair, if I have any leftover I will squeeze it all out onto anywhere on my head and massage it all in, just to make sure that everywhere is completely covered. Once you have done your whole head then you wait 40 minutes before washing it off.

      After washing it off I noticed that actually I had a lot of stains on my body, eg, my shoulders and back, where my hair had been touching the skin. In hindsight I should have tied up my hair for the 40 minutes and spent that time scrubbing off the dye from my skin!! As well as that there were a few marks on my face and ears, which took about 10 minutes of scrubbing to remove!

      The main issue for me was that my scalp had been dyed brown!! It was really obvious and I can't think of a way to apply the dye without it getting on your scalp unless you don't cover your roots!! To get rid of it I actually had to scratch off the skin on my scalp and then wash it afterwards again, and that seemed to do the trick but was annoying to have to do it in the first place!

      I have had a similar problem with hair dyes doing this in the past, so I don't think it is necessarily a fault just for this specific problem, but it was definitely the hardest to remove!

      The packet contains a small bottle of conditioner to use when washing off the dye and I must say I REALLY liked this!! It made my hair feel silky smooth and made a noticeable difference instantly! It lasts for a few washes, and I was really impressed.

      I didn't have too many issues with the colour fading, and it looked quite natural too. My hair wasn't dried out too much by the hair dye, and all in all I would definitely use this product again!

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      12.01.2011 00:33
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      A hair colouring product that works well

      ~What the makers tell us about the product~
      **********************************

      Féria by Préférence is available in 15 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour. Féria comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine! The Color Booster shades come with a multi-application anti-colour loss conditioning shampoo that helps renew your colour's first day shine.


      *The review*

      ~Fire up your colour with Feria~
      ************************

      The L'Oréal Feria Colour Hair Dyes that I have used have in the main produced reasonably long lasting results, with each application of colour lasting between 4 to 6 weeks before needing to be topped up again, at which point a little root touch up is needed to ensure that the colour looks as natural as it can after the first application. With some of the colours in the L'Oréal Feria Colour Hair Dye range I have found there can be rather a great deal of messy and bright colour residue left all over the place, which can and does stain white baths and shower cubicles, as well as the grout between tiles and even the sealant used to stop water from escaping from a bath or shower set up. This is minus point although this is not the only hair colour I have used that can produce this kind of result.


      ~What colours have you used?~
      ***********************

      The last time I used a L'Oréal Feria Colour Hair Dye I decided to go for a rather attractive looking deep plum shade that was called Purple Power although my favorite colour was the Plum Power shade, which gave a nicer warmer tone to my hair when it was washed and dried. Both of these colours made one heck of a mess when I washed them off and even though I made sure to pre wet the shower cubicle to minimize staining, a massive clean up was needed after the L'Oréal Feria Colour Hair Dye was washed off fully and this took longer than I hoped for.

      I found that the Plum Power colour was especially bright and vivid in colour before it began to darken as it worked to colour my hair, with the liquid mix of the hair dye being a bright cherry wine shade that stained everything in its path with wild abandon. The colour of the L'Oréal Feria Colour Hair Dye when it was cooking away to produce a nicely coloured effect on my hair did darken a good deal and this seemed to match the final result on my hair once everything was rinsed off and my hair was ready to style.


      ~Was the dye easy to use?~
      *********************

      I found that mixing the dye prior to use was easy to do and it took a matter of less than 30 seconds from start to finish to prepare the colour mix completely. The L'Oréal Feria Colour Hair Dye kit included everything I needed to produce a fully coloured effect and I found that the inclusion of the conditioning product for use after rinsing was very welcome and much needed. The colour booster tube seemed tiny when I took it out of the box, yet once it was opened the amount of vivid colour it unleashed was amazingly intense and I feel it did contribute greatly towards the end result on my coloured and finished hair.

      I found the instructions that came with my L'Oréal Feria Colour Hair Dye were easy to read and understand and felt confident enough to go ahead with a full head of hair colour once I had read them through. The application of the L'Oréal Feria Colour Hair Dye was in line with what I expected and I found it no more difficult to apply than any other similar product I have used. As mentioned the colours I tried were rather intense once mixed and I found that even a small amount of the dye would stain anything in its path.


      ~Was the amount of product adequate?~
      *******************************

      I feel that the amount of product was enough to colour short to medium length hair, although I did end up mixing in a little water in the end in order to be able to finish the application and apply the remainder of the dye to the ends of my hair. I wouldn't say that was a particular problem as I often have to add some water to hair dye products to make them stretch to cover a full application, as I don't really want or need to buy another full sized product just to cover the ends of my hair. For short to medium hair there is more than enough product to produce good results from just one box.


      ~How long does it take to cook?~
      **************************

      The cooking/ application time for the L'Oréal Feria Colour Hair Dye is 30 minutes for a new application and I feel that whilst that is perhaps average it did seem a long time to me when I was using the product. I have since been converted to the 10 minute type of hair dyes as they are quicker to use, although I would perhaps consider using the Plum Power Feria Colour dye again as it did leave my hair with a nicely tinted plum tone that I rather liked. Within the pack that my L'Oréal Feria Colour Hair Dye came in there were just 5 items including a set of gloves, the booster colour and the 2 part dye system ingredients, as well as a good amount of conditioner that was enough to use for more than once. I found that everything was all well packed and sealed where it should be and I found it was easy to set up ready to use.


      ~Hurry up sum it up!~
      ******************

      I feel that the overall effect of the L'Oréal Feria Colour Hair Dyes I have used was good and I was pleased with how well the colour worked to give an even looking result on my hair. I wasn't all that keen on the strong smell of the product when it was on my hair, although after it was conditioned the final result was much nicer. The product is a permanent colour that will not wash out and although it does fade slightly over time the general colour theme does remain looking quite nice on the hair.

      The cost of the L'Oréal Feria Colour Hair Dye is a little more than some other similar products, although I don't feel it is over priced for what it is and as such I feel that with everything in mind the product ought to get a 4 star product rating. Prices range from £5.49 to £7.99 per pack, which I feel is fair value for this hair product, although I have sometimes managed to buy this on a 2 for £10 deal making it even better value.

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        30.08.2010 14:25
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        A great product but not perfect

        I don't dye my hair very often but for the last few years I've wanted to dye my hair black, with a hint of purple. My natural colour is a light, golden-brown which I actually really like, but I felt it was time for a change so I went to Superdrug to look for a hairdye that was the colour I wanted.

        Usually when I dye my hair I use Garnier as they are a very reliable brand. Unfortunately I couldn't find a dye from them that was the right colour. In fact the only brand I could find with the colour I wanted was L'Oreal Feria Preferences, Violet Black. I popped into Boots just to give a full sweep but there were even less choices in there. So L'Oreal Feria from Superdrug it was. It cost about £5.30, which hurt.

        -Contents of box-

        In the box you get a sheet of instructions, a pair of clear, plastic gloves, a bottle of colourant, an applicator bottle with oxidant where you mix the two together, and a tube of conditioner.

        -Application-

        On the instructions it advises you to test a bit on your skin before applying it to your hair in case you are allergic. I'm not going to disagree with this but I was naughty and didn't test on my skin as I didn't want to wait another 48 hours to dye my hair and have never been allergic to anything (touch wood).

        You apply the mixture to dry hair which feels strange. It was pretty simple to apply although the instructions said to work the dye into a lather which I found impossible without adding water to my hair. And it seemed to go on forever. There seemed to be an endless amount of dye in the bottle. The instructions advised to leave it in for half an hour to develop, which I did but it was a bit difficult doing anything for that half hour without worrying about getting the dye everywhere. I've now learnt to dye my hair in my birthday suit as it always goes down my back, over my shoulders and down my chest, no matter how careful I am. A lot always ends up on my face. This isn't a reflection of the brand this just always happens whenever I dye my hair.

        After I waited half an hour I then rinsed it out. The instructions say to keep rinsing until the water runs clear. If I'd have done that I would have been there all day, the dye just never seemed to stop running from my hair. I decided to stop once I was happy with the clarity of the water but it was still pink.

        Then I used the conditioner. The conditioner is just like any other conditioner except it comes in a little tube but it has lasted quite a long time. You have to use it once a week for six subsequent weeks according to the instructions.

        -Colour quality-

        Once my hair had dried I was over the moon with my new colour. It was exactly what I'd wanted. Strangely though, it was nothing like the model's hair on the box! I thought that was supposed to be an accurate representation of the resulting colour of the dye but apparently not. The model had black hair with a hint of purple and funky vivid purple highlights. You don't get the highlights in this dye but what I did get was lovely black hair with a hint of purple.

        It stayed like that for about two weeks but sadly the colour slowly started to fade after that. It says on the box the colour is supposed to last for 28 washes but not so here.

        It's now been about 6 weeks since I dyed it, which for me is 12 washes. It's not back to my original colour yet but it's nowhere near what it was like just after I dyed it, it's now somewhere in between, although, to be fair, when the light shines on it you can still see the purple.

        It's been great having the new colour. I ended up cutting my hair, giving myself a fringe for extra style and buying some new clothes to match my new hair, and I feel more confident with it. I'm trying to decide whether to dye it again or let it go back to my natural colour. I'm not sure I'd use L'Oreal again. I probably would if it was on offer.

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          17.08.2010 13:02

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          A cheap dye that works on dark hair without bleaching, genius!

          I had naturally dark brown/black hair so i've always found it incredibly difficult getting colours to show up on my hair except when i used to bleach my fringe with 40 volume bleach. So I decided I wanted purple hair but I didn't think I could find a dye that would say on the box that it would work on dark hair. I went into Superdrug and I was originally going to buy either Schwarzkopf Mystic Violet or Cyber Purple, they both said they work on my very dark hair although I heard they faded straight away then I came across L'oreal Feria 3D Color Purple Power with a colour booster and that also said it would work on my hair so I decided to use this one because it said it contained Hydrogen Peroxide.

          So I got home and put on the hair dye, the mixture started out as a purpley colour then it started fading into a dark purple as it was developing, the dye instructions said to leave the dye on for 30 minutes but because I have naturally dark brown almost black hair and I wanted an intense purple, I left the dye on my hair for 45 to 50 minutes. The dye was red as I washed it off. I could see the purple shade when I was drying my hair and when it was dry, I got a lovely intense purple in the sunlight and even indoors in no light, it looked like a dark purple so I was really happy with the results. The conditioner left my hair nice and soft. The conditioner has enough inside of it for 4 applications and it tells you to condition it twice after dying.

          After 2 days, the dye is still nice and intense and the water is still slighty purple when I wash my hair but I think it's just the colour coming off my scalp.

          Overall, this product deserves 5 stars because it's the only dye that has turned out intense and correctly on my dark hair. I recommend to anyone with dark hair. But I'm not sure about people with light shades of hair as the product box doesn't recommend using it on shades lighter than light brown.

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          25.07.2010 21:55
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          A good dye for even dark haired people.

          As an alternative girl I love dying my hair unnatural colours, however as my hair is very dark brown it is hard for me to get dyes to show up on my hair. I fancied a change from dying my hair black so I tried using a colour stripper. Unfortunately the dye I put on afterwards went a very dark red- brown with black ends. I picked up L'Oreal Feria Color Booster - Pure Purple Power hoping it would at least give me a purple tint in daylight.

          The packaging shows an attractive woman with vibrant purple hair. On the box it states that the colour will be visible even on dark hair due to the colour booster. The instructions were clear and the dye smelled pleasant and fruity. When I added the booster it went the colour of ribena!

          Unlike a lot of other dyes, this one needs to be applied on damp unwashed hair. I suggest wetting hair and then drying it until it is damp but not really wet. I made the mistake of not drying it enough and it was very messy and dripped everywhere! It's a good thing I was wearing old clothes as it was like a scene from Carrie!

          I left the dye on for 30 minutes then rinsed it off and used the conditioning shampoo. The latter has enough for four applications and made my hair feel smooth. After I dried my hair I could see the purple tint even inside. Outside it was a noticeable dark purple apart from at the ends of my hair which were a purple black. This didn't bother me as I didn't want to wreck my hair by bleaching it but it might bother some people.

          I am very pleased with the colour as it was more than I expected on such dark hair. A person with lighter hair would achieve a very vibrant result. A word of caution though- I read online that the reason these dyes work so well is that they contain more peroxide than a lot of other high street dyes. I therefore wouldn't recommend this dye if your hair is in poor condition.

          I bought this dye from Superdrug, however it is not available in many stores and I've rarely seen it in Boots either. It is not available to order from Superdrug or Boots online. It cost me £4.99 as it was on offer but it is usually £5.99 which is a bit more expensive than the LIVE dyes that I usually use. I am taking a star off for lack of availability.

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          20.04.2010 22:32
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          My hair wasn't 'Full of Life' after using this!

          When it comes to colouring my hair, I think I have tried most of the products on the shelves, in my quest for the perfect colour and result. My favourite was Clairol's Herbal Essences, but sadly I am not alone in thinking that Clairol took leave of their senses recently and began messing about with their Herbal Essences range of products, changing it completely. The new range they have came up with is not a patch on the old one and is rubbish in my opinion.

          So it was back to finding a decent alternative and so far Clairol's Nice n Easy is the best I have found, but I am always lured into trying a different one when I see them on offer.
          This is how I came to purchase L'Oreal Feria colour recently as it was on offer in my local Morrisons priced at just over £4 and also they didn't have the Nice n Easy shade I usually buy.

          I have tried other L'Oreal hair colours before. Namely: Recital , Preference, Excell 10 and also Excellence Creme. All have given me decent enough results when I have used them, therefore I was confident in my purchase and came away with a box of Feria 3D Espresso Dark Brown.

          L'Oreal Feria is available in 15 shades and promises intense and vibrant 3 dimensional, multi-faceted colour. It promises up to 6 weeks of shine due to its anti-fade system, thus keeping your hair 'full of life'. A phrase you may recognise from the recent L'Oreal advertising campaign featuring Cheryl Cole.

          My hair is naturally dark brown but I do like the vibrancy that colouring my hair provides as well as covering any grey of course!
          I noticed on the packaging it did not seem to offer any promise of covering 100% grey as a lot of hair dyes state, but I was confident that as a permanent hair colour, it would do the trick.

          Preparation was simple. After putting on the gloves provided, squeeze the contents of the colour gel into the bottle of developing lotion and give it a good shake. Full instructions are provided, as well as information about carrying a strand test first, not only to test the colour but also to test if you are allergic to the product.

          I personally prefer hair colourants which you apply to dry hair. It is so much easier and quicker, so I was a little disappointed to find you have to apply Feria colour to wet hair after towel drying it a little.
          Starting at the roots, I began squeezing the contents onto my hair. The product promises a gel, so I expected it to have quite a thick consistency.
          However, it appeared to be quite the opposite as it was runny and when applied to my wet hair became quite messy to control.
          Despite my best efforts, I could feel the product running down my neck and the sides of my face, which I was able to remove immediately with warm water and cotton wool before it stained my skin, but it was annoying as I don't usually have this problem when colouring my hair.

          After applying all the colour to my hair, I then had to leave it for 30 minutes, during which time it continued to run, so I would advise placing an old towel around your shoulders.

          After 30 minutes, I rinsed it all off under the shower and was quite glad to be able to get it all off my hair to be honest.
          You then apply some of the 'High Shine Colour Enhancing Conditioner' to your hair, which is also provided.
          There is enough in the tube for up to 6 applications and you are advised to use it once a week to help maintain your colour and shine for longer.
          Using the conditioner was a far better experience than using the dye I am pleased to say. It is enriched with UV filters and Vitamin E and does have the feel of a luxurious conditioning treatment when applied to your hair.

          After rinsing out the conditioner, my hair felt silky smooth and my fingers glided through my hair easily. It smells pretty good too!

          I dried and styled my hair as usual, but was disappointed that my hair didn't feel as soft or look as shiny as it does when I have used other products. In fact it felt a little dry.
          The shade wasn't as dark as I had hoped but it had completely covered any grey hair that was lurking.

          Overall I was not very pleased with my Feria 3D experience. Not only was it an extremely messy affair applying it, but also I didn't notice any multi-faceted vibrancy and thought the colour was quite dull looking. I couldn't wait until it was time to colour my hair again! It certainly isn't as good as other L'Oreal hair colours, so maybe their 'Because You're Worth It' slogan is better applied to their other products.

          I can't see me using L'Oreal Feria again and it's quite strange really, as the other L'Oreal hair colour products I have tried have never disappointed me like this one has.

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            18.08.2009 21:14

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            I've colored my own hair for ages - a couple of decades, at least. I normally use L'Oreal Preference and found that my hair actually felt BETTER after coloring than before. On a whim, I tried Feria - looking for that highly-touted depth of highlights. The color was nice, but man! My hair is totally fried! I can barely get the styling brush through it. I've spent over $100 on various conditioners in the last few weeks. Nothing helps. Tomorrow, my hairdresser will start chipping away at the damage. I expect it will take at least three visits to snip it all off. Never again!

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            05.07.2009 18:48
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            The colour result doesn't last long enough for me

            I have used 4 different colours of this dye, P21 Starry night, P67 Scarlet power, P76 Spice power, P48 Pure purple power. Sometimes I think it's a wonder my hair never all fell out, even though it did start to once and I had most of it shaved off, never to be repeated again lol.
            Now firstly I will explain the colours P21 is a blue black, P67 is a very red red, P76 is like a red copper tone and P48 is a dark purple.
            Now these are like all normal home colourants ( gloves, info leaflet, developer, colour creme, conditioner) except with the addition of one more thing - the colour booster. This is basically a concentrated pigment which you add to the mixture when preparing. Loreal claims this adds vibrant colour and will give a multi-faceted result.
            Remember to check the box before buying as I have had o go back several times to the shop as there was no colour booster inside.
            As for ease of use the feria colour is straight forward - you have your easy to follow instructions and gloves, and make sure to do the allergy test first just in case.
            I found the smell of the dye to be average. The dye was not too runny and coverage was good.
            The initial result with Starry Night was the truest to the box (I have naturaly brown hair) but the purple was not quite as vibrant. The Spice power was almost invisible on my hair, but when I tried the scarlet I decide to learn from the past and put in some highlights first. This really captured the colour.
            Unfortunately the results with Starry Night didn't last very long, the blue tint cam out after a few washes and the black started to fade after a month, which isn't what I expect from a name like Loreal. The red shades also faded soon, which is normal for red shades, but this was even after using a colour preserving shampoo.
            As you are going to spend around £6 for a box of this I wouldn't recommend it. But if you do want to use it then lightening your hair first will help the dye to stick, but would also increase damage to the hair. An alternative would be to lighten the hair and then use a conditioning semi permanent colour of your choice.

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            25.06.2009 19:36
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            Yummy intense colour which leaves hair lustrous and fruity smelling

            It has to be said that I have had pretty much every hair colour going. I have done all sorts to my hair in the name of getting the exact shade I want, whether it was using fabric dye and liquid food colouring in my punk days, (as well as all the glue I used to put in it!) or using the more natural 'Directions' dye in more recent years. However, I got fed up of all the rigmarole and decided to once and for all, try and find a decent, straighforward boxed dye.



            I tried a few different makes initially-Schwarzkopf (nothing like the colour on the box) Recital (dull) Live Colour XXL (faded too quickly, so turned orange)...and then my eyes met with a box of Feria colour boost dye in Pure Scarlet Power across a crowded shop floor.



            I wasn't particularly interested in the packaging-if I remember correctly it just featured some androgynous people poncing around in sunglasses, and the bottle and other bits were fairly standard issue, however it was the colour example on the lid of the box that sucked me in.



            The process I used to go through in order to get my hair pillarbox red was time consuming, bathroom destroying and also made it look like I had a severe case of rosacea for a few days after I'd done the deed. I was tired of all the faffing around, and it's hard finding clothes that go with such red hair (I don't know how Jane Goldman does it!)



            So, as you can imagine, I was pleased to find a straightforward red hair dye that still had an unnatural look to it...IF it did exactly what it said on the box!



            It was quick and easy to mix up and apply-although I wonder if I think this because I am used to worse?! There was just the right amount for my hair (my hair is now about an inch below my shoulders, however it's very curly and thick) I didn't see the point in doing a strand test, considering my hairs past, but you may want to consider it, to make sure you like the vibrancy of the colour, if nothing else.



            I left it on for half an hour, and wrapped my head in cling film (as opposed to the 2hours of bleaching and colouring it used to take-bliss!) and it rinsed out easily, without staining my bath, tiles, floor etc. (although the grouting has the vaguest hint of a shell pink colour to it now, but it's an improvement on the dull white, so it's scored yet another point) and more importantly, after I'd dried my hair, I looked in the mirror and HAD NORMAL SKIN!



            It also smelled really nice and fruity and left my hair really shiny (which is actually difficult to achieve with curly hair) and sillky, frizz free and nourished looking. (Which takes some doing as I have just taken my dread/braids out after quite some time) and the colour saving shampoo lasted a while after too.



            I use this all the time now, as if you want a no-fuss red hair dye, this is where it's at. Also, it doesn't fade for a loooooong time, by which time, you'd need to have dyed it again to cover up the root regrowth anyway. (I personally am not fussed about just doing my roots-the dye leaves my hair in such good condition afterwards, that I welcome dyeing the lot in one go.)



            Get it while it's hot.

            Thanks for reading :)

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            • More +
              15.02.2009 11:14
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              A premanent hair colour by L'oreal Feria.

              My natural hair colour is dark brown but I have been lightening my hair since I was 12 after school bullies made comparisons between me and Wednesday Adams! I have used all makes of bleach products for a 'streaky' effect and also use a blend of colours to lighten or darken strands of hair to make my colour look more natural. This was the latest colour I tried: L'oreal Paris Feria Colour 3D.

              This product is a permanant gel colourant which means it will not wash out and will only grow out. I used the shade Caramel Kiss ( Dark Iridescent Blonde) or Shade 72. This shade looks very bright and summery. The final colour result really depends on your original hair colour. This shade is most appropriate for those with light to dark blonde hair. On darker shades it will lighten and add red tones. I would describe the colour depicted on the model and photograph patches on the box as a ginger biscuit blonde. It looks luminous and coppery. On the side of the box it shows photographs of approximate results with each natural shade of hair. Even on darkest brown to black hair the end results are shown as a lighter, redder, warm auburn colour. You can also use this dye on grey hair although the information on the box warns that the result will be very "vibrant".

              The outer packaging of the dye contains a lot of information including full ingredients ansafety instructions. The company promise that this dye offers a "multi faceted colour and 3 dimensional shine." They claim that each shade is enhanced with "multiple higlights" which sounds wonderful! They also describe the colour as "light-reflecting".

              Inside the box the kit is comprised of:

              1 bottle colourant gel
              1 bottle developer gel
              1 tube aromatic oil
              1 tube conditioner
              1 pair of gloves
              Instruction Leaflet

              In the instruction leaflet and also on the box there are big instructions urging customers to conduct a safety test before using this product. This involves putting a patch of dye on your neck and leaving for 48 hours to see if there is no allergic reaction to the product. This is especially important if you have ever had a black henna tattoo.

              The gloves are thick and good quality with a powdery inside for easy fit and removal. Once you have your gloves on you can mix the dye. It is very simple to do this: The colourant gel and scented oil are mixed in with the developer gel and the bottle shaken. You must remove the nozzle immediately after shaking to avoid the bottle from bursting!

              Application is quite easy. I do tend to use my dyes on selected strands of hair rather than all over. On this occasion I was using it on hair that was mid brown to light brown. There are two options for use. One is based on first time use and the other based on applying the dye if you have used it before. I followed the first instructions. The dye becomes darker on application and will stain skin unless you wipe it off immediately. Development time is 30 minutes after which you rinse your hair and apply some of the conditioner. The conditioner comes in a 44 ml size tube and is meant to last over several washes. Even with long hair I can say that there is enough conditioner to be able to do this.

              When my hair was dry I was a little underwhelmed by the results. Where my hair was lighter it now has a warm, metallic hue to it - rather Celtic looking. On darker strands of hair the colour is very subtle but a little warmer with gingery undertones. I would not say that it is a dramatic difference as implied by the packaging on this dye. I also feel that the promises of high shine and bright lights are a little over stated! The aroma left by the conditioner is flowery and feminine and my hair feels surprisingly soft for just having been coloured.

              Overall I would say that this dye promises a little more than it delivers! I would award it average marks for colour result and shine result and good marks for ease of application and quality of kit.

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            • Product Details

              Do you dream of a vibrant, multi-faceted colour that doesn't fade? Discover Feria for a fade resistant intense, vibrant colour and up to 6 weeks of high shine! Its patented high resistance colourants are combined with Color Booster technology to lock into the hair and ensure an intense, luminous colour, even on dark hair / The anti colour-loss high shine conditioning shampoo provides several applications which renew and prolong the colour's high shine, keeping it soft and silky / '