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I have blonde hair, a pretty obvious statement from the fact that this about Loreal Professional shine BLONDE. But anyway, my hair is short and dyed bleach blonde, so blonde it's almost white, and that is why this shampoo is important.
Having a natural head of dull brown locks, having it bleached tends to make it a sort of yellow blonde colour, which I do not find that flattering. However after first getting it done I was recommended what was termed 'purple shampoo,' now I looked into this briefly but at nearly £10 a bottle I basically said no way. So instead I went to superdrug and brought one of their shampoos to keep blonde hair blonde, at about £3, thinking it would do the same job but at a cheaper price. In case you were wondering I was wrong.
It was after my lovely white blonde locks started to yellow for the second time of having them re-dyed that I looked into the shampoo once more. I sucked it up and paid the price. Now I assumed 'Purple shampoo' was the term for the bottle, despite that fact that bottle is in fact pink. But not the shampoo itself is a rich violet purple colour, it doesn't smell particularly pleasant, but it isn't a nasty smell either. Lathering and leaving it in my hair several minutes, and then washing out the purple lather I still didn't expect much. But eventually I was proved very wrong.
I use this shampoo about three times a week, I have been warned that if I used it every day there may be a chance it'll show up some purple, but I haven't seen any sign of that yet. The shampoo really does make the difference, the purple and the opposite end of the spectrum from yellow, neutralises those yellow tones in blonde hair, so if like me you have dyed white blonde locks this shampoo really is a Godsend, mostly because it works. I'm not a hundred percent sure of the science behind this, but for my hair it really does stop it going anywhere near as yellow
If you don't have dyed bleach blonde hair, I'm not sure how well this product will work for you, and even if you do but you want a more golden shade of pale blonde then this probably isn't the product. But if you want to keep pale hair, really really pale, I absolutely recommend this. The only downside - the price. For a small bottle it's not cheap, but since I have relatively short hair, it still lasts about four to five months if used sparingly. But if you have longer hair you would probably get through it quicker.
Basically if you have dyed white blonde hair and you hate those yellowy tones I would recommend this.
What is it?
Shine blonde shampoo is a shampoo that is purple in colour. It is like this because purple neutralises golden tones. This is useful for people with blonde hair as it can go a bit brassy looking after a while.
How do you use it?
You use this as a normal shampoo apply to wet hair and rub it in. You can wash your hair once in shine blonde and once in your normal shampoo if you wish. You can also leave on for a it longer before you wash it off.
I personally only use this product about once a week if you are blonde because if you over use it, it can make you hair more ash and could end up white like my mums nearly did when I noticed she was nicking my bottle :)
It can be used on other colours than blonde, it wont make you hair fall out or anything like that :), but obviously it was created with blondes in mind
When I first used the shine blonde shampoo it was because I had previously dyed my hair a light brown colour but wanted to go blonde again. You see the problem I had was that you have to basically strip the dark colour out with a bleach but in doing so it brings all the golden tones out.
It is not a miracle shampoo and wont appear blonder after one use, but in the long term it really does help. Especially when your hair grows and you have roots I feel a bit brassy so I just used shine blonde to brighter my hair a little bit.
How does it make your hair feel?
It cleans my hair just like any other shampoo , it just feels a little odd putting purple stuff in your hair.
The packaging is the same as the serie expert range by L'oreal, it is in a pink bottle and also has a matching conditioner in a pink bottle as-well. All the shampoos/conditioners in the serie expert range are colour coded to help you find which ones go with which.
The price for a 250ml bottle is around £8.50 and this can be bought from most L'oreal salons and also on the internet.
As I believe I've mentioned on here before, I'm obsessed with my hair. It costs me a fortune. I get it done at great expense every other month at a great salon near me; I use GHDs, the top of the range straighteners to tame it; all of my other electric appliances are similarly overpriced; and I use the best products I can find to take care of it. Sometimes, though, it still looks rubbish.
I sport a rather fetching blonde dye job which always looks fantastic when I step out of the salon. As my hair is naturally a rather unattractive shade of brown, however, it tends not to stay this blonde for long. No, as with most dyed blonde hair, it can get brassy after a few weeks. For the non-blondes out there, brassy blonde is what you get when your hair begins to become more yellow or golden (or orange!).
I categorically do not suit golden hair, favouring a more ash blonde finish. Brassy blonde is a big disaster for me. As I take good care of my hair, brassiness is fairly minimal between salon appointments, but even minimal brassiness looks pretty bad on me, as I only really suit "cool" tones, and brassy hair is very "warm".
When I spoke to my hairdresser about my brassy hair one appointment, she suggested I try this shampoo. She explained that this shampoo contains some of the toner that they use in salons to combat brassiness but is safe to use at home to keep my blonde hair looking fresh. I was warned off of using it more than once or twice a week before parting with my £7 (this was a while ago - now available on lookfantastic.com for £7.87) and trotting off home.
When you get this out of the bottle, the first thing that hits you is the rich violet colour of the shampoo. The reason for the colour sounds a bit airy-fairy, but it does actually work. Purple and yellow are on opposite ends of the colour spectrum, and so the purple pigment in this shampoo will help to neutralise the yellow tones in the hair. The pigment in this shampoo isn't just there for show - some of it will penetrate the hair to get rid of the unattractive yellowing of the hair.
The smell of the shampoo is something I've become used to - it doesn't smell particularly nice, but it reminds me of hair salons, so I love it - being reminded of being pampered when I'm rushing around in the shower always boosts my mood.
Once the shampoo is applied to the hair and lathered up, the instructions advise you to leave it on the hair for up to three minutes. I always try to leave it on for this amount of time, mainly because I always want maximum results from a product. Being a shampoo and not a conditioner can make keeping it on your head a little problematic though, as it isn't thick at all when it's lathered and will try and run off of the hair.
Now, initially I was really sceptical about how much this stuff did for my hair. The difference in my hair colour when I use it religiously once a week is almost imperceptible - presumably because I'm using it religiously. Recently, however, I went for four months without using it, being very doubtful that it made a difference to my hair, and it must be said, I really noticed the return of the brassy tones in my hair over that time. My hairdresser was most upset with me and gave me an "are you using your special shampoo?" talk.
I'd say that once a week is pretty excessive use of this shampoo unless you are really noticing your hair beginning to yellow. It is worth using it at the first signs of brassiness to prevent it getting worse, but it probably only needs to be used once every two weeks or so. Having said that, if you work somewhere polluted or are regularly exposed to cigarette smoke your hair may start to yellow sooner than this and weekly use may be more appropriate.
Because it is not for daily use, I find that a bottle of this shampoo lasts me ages - I've only ever got replacements because I've lost bottles or moved house and forgotten to bring them with me.
I would recommend this shampoo to bottle blondes. It doesn't always make a huge difference to your hair immediately, but as I can testify, it does work subtly to stop the brassies from appearing between salon visits. Of course, there are certain levels of brassiness that only a salon can fix, but this great little shampoo is a good way of keeping your blonde hair looking fresh between hair appointments.