Product Type: La Riche hair care products
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La Riche Directions
Member Name: Happyjaw
La Riche Directions
Date: 05/12/08, updated on 05/12/08 (1216 review reads)
Advantages: Semi permanent colours for hair
Disadvantages: Can stain everything if you aren't careful
So, in August this year I had rainbow coloured streaks put through my hair by my funky hairdresser Elton at Betty Tigers. In November, the strongest colours were still there and vibrant but the growth was evident so I've hit the shops and found a new colour, but whilst I wait to rinse, here's the info:
Each clear plastic pot of LaRiche Directions colour is 88ml and sells for around £3.50 each, dependent on your local stockist. Tattoo parlours and 'alternative' shops tend to stock them and some of the more experimental hairdressers, I get mine at Thou Art on Chapel Walk in Sheffield.
There's a plastic rip off security strip on it so you know it hasn't been meddled with, just like squash bottles.
Directions comes in a visual rainbow of choices, 34 in total, the exact shades of which you can find here; http://www.x-ception.co.uk/hairdye.html
This colour is semi permanent, which usually means it will take more than 20 washes before it vanishes. I wash my hair most days and my streaks stayed more than 4 months before I've covered it today., Lighter coloured natural hair may find it stains longer and darker haired people might find it's difficult to make it stand out, but it still gives wow factor for a subtle tint.
You can strip colour or bleach hair before adding dye to create extra effect but that affects the quality of your hair, Directions is a good product because it stains rather than strips and colours the hair, leaving it in great condition when the colour is gone.
To apply you should wash your hair with a suitable shampoo without conditioner and towel dry. By suitable, that would be avoiding products which affect other chemicals, like Pantene 2 in 1, Silverkrin and Head and Shoulders if I remember correctly at the hairdressers. I use shampoos like Herbal Essences, Trevor Sorbie and Umberto Giannini and none of them seem to have a negative impact on my colour.
One the hair is towel dried apply the product using gloves and I cannot stress that enough, the colour will stain everything! By wearing gloves you can prevent the inevitable coloured fingernails.
Ideally you should wipe petroleum jelly (like Vaseline) around the hair line to prevent colour seepage, otherwise you could end up with a rainbow forehead, ears, neck etc. If in doubt, cover in Vaseline!
Comb through to ensure even coverage, unless applying with a brush, allow it to emulsify, this means frothing it a little, which helps it colour the hair. Cover the hair with foil, cling film or an old towel and leave to absorb the colour for around 25 minutes or more.
Then, rinse, a lot! Preferably in a stainless steel sink and away from anything which must stay white, like grout, tiles etc.
Keep rinsing until the water runs clear, if you can. That could take a long time and frankly I give up eventually and towel dry with an old towel before blow drying which keeps the colour in until I can wash it again, the water runs clear..... eventually.
I'd also recommend using an old pillowcase or covering with another old towel for a night or two, any moisture, drool, sweat or general movement on the pillow may transfer small amounts of colour.
I used two pots this time and my hair goes past my waist. Most people would manage with one. You can use small amounts out of a pot and reseal it for use in a few weeks or months, it doesn't affect the colour or quality at all. The plastic lids reseal very well.
Now I've rinsed as much I can bear I have the most brilliant deep red/pink hair in the colour Rubine, you can see that colour on the interactive model http://www.lariche-directions.com/test.htm
You can mix and match to create your own shades and unique look. There's also a handy hints and tips section on the website to help you achieve the look you like.
Directions is not tested on animals.
It's worth noting that bleach is your friend if you make any mistakes, Directions is not sloppy, more like paste than water so you won't be flicking it everywhere like modern art, unless you want to! But for mop ups bleach is your buddy. Acetone can help if you are struggling, I found my acetone nail polish remover made my nails the right colour again.
Also, keep an eye on your bath or shower after use for a few days. You may have colour leaching out for a while and any residue could stain if you leave it sitting.
You can find company origination details, a list of stockists and order details at http://www.lariche-directions.com.
Summary: Fabulous temporary colour to wow the world with