Product Type: La Riche hair care products
Newest Review: ... it when it fades out and it's almost a cotton candy color. This review looks mainly at the SILVER and WHITE dye - which is also seen as th... more
Bright and beautiful :)
La Riche Directions
Member Name: perpetual
La Riche Directions
Advantages: Creates very bright shades as described, easy to use and very quick, doesn't damage hair much
Disadvantages: Hair usually needs bleached before use, might not create desired result on certain base colours
I am a hair dye enthusiast - name a colour and I will have had some variation of it in my hair ! A couple of years ago, I decided I was bored of my white bleached hair, and thought I'd add some colour. I researched dyes, and decided that La Riche Directions seemed to be my best bet.
1. What is Directions dye?
Directions is a brand of hair dye that specialises in bright colours - nearly any colour you can imagine! It is semi-permanent, so do not penetrate as far into your hair shaft as permanent dyes. It lasts various amounts of washes depending on the original colour and condition of your hair. This also means the colour doesn't do too much damage to your hair, but the bleaching beforehand will!
2. How do I use the dye?
Unlike permanent dyes, the dye goes straight onto wet, shampooed hair, with no mixing of fancy bottles required. The consistency is quite putty like, so you can easily lather it into your hair or "paint" it on with a mixing brush. Make sure you use gloves, the colour is very difficult to get off your hands! The processing time is only around 15-30 minutes, and the longer you leave it, the more intense the colour is likely to be, but more than half an hour is unnecessary.
The dyes can also be mixed together to create your own unique colours - try mixing a dye with the Directions toner to create a pastel shade.
3. My Experience with Directions
I have used several directions colours, namely Lagoon Blue, Lavender and Pastel Pink. I have also used the toner both to tone my hair, and mix colours to pastel shades.
The first time I applied the dye, I used Lavender mixed with Toner, and Pastel Pink as a dip dye, over white bleached hair. I left the dye on for the recommended amount of time, and covered with cling film to help the process and avoid mess. After washing the dye out, my hair was exactly the colour that I wished, so I was very satisfied with the process.
The second time I used it, I put Lagoon Blue over my Lavender/Pink hair. I was unsure of the results of this, as I was technically mixing colours! But the intense shade covered all the hair with no variations of colour :)
I only had the pink/Lavender hair for around two weeks, but the colour stayed perfect throughout this time. The blue colour was in for over two months, and it didn't wash out at all! Everytime I showered, however, the water ran a lovely shade of bright blue, as if the colour was coming out, but it didn't fade at all.
4. Is Directions for you?
This really depends on what you want from the colours. If you have dark blonde or even darker hair, and you want a very bright colour, then you will have to bleach your hair. Using the colours over darker hair will result in much deeper shades more like tints, especially with brown base shades. If you are wanting the opposite effect - a tint to your hair - and you have very light hair, then I would recommend you avoid Directions and use a more natural shop bought dye, as using "Fire Red" over your light blonde hair for example will result in Rihanna style locks!
I would also highly recommend the toner for those with bleached hair that are wanting to go a whiter shade, or neutralise brassiness - leave it on for just five minutes and your hair will look much better :)
5. Where do I get Directions dye?
I usually go to the local "alternative" shop, as they stock nearly every colour, and it's only around 3 pounds a tub (enough to do a full head of hair and some). If you can't do this, then it's available widely online from Amazon and other websites, a quick google search will find it.
Overall, I would say Directions worked very well for me personally. If you are looking for a crazy bright hair colour, then go for it, but make sure your hair is very light coloured first if you want prime effects! From what I've seen, it does work well for a nice interesting tint on darker hair colours, so if this is what you want, do a bit of research and see what you think.
The application process is very easy and quick too, and the dye isn't too messy, just make sure you wear gloves and put some vaseline round your hairline or have hair dye removal wipes on hand.
Good luck with your unique new hair :) !
Summary: The best bright colour dyes out there, and a real bargain!