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Recently, I came across Moroccanoil products while I was at the hairdressers as they used an oil treatment on my hair. Afterwards, I purchased the oil but it didn't have as much of an impact on my hair as I was hoping for so I treated myself so this instead, which is an intense hydrating mask.
-- THE BRAND --
As I mentioned above, I wasn't particularly aware of Moroccanoil oil until I came across it in the hairdressers, but I had seen it mentioned by a few celebrities on Twitter and they had a spread in Cosmopolitan magazine a few months ago.
The idea of using oil based treatments originated from the co founder of the company who had a bad experience with a hair colouring in a salon while in Israel, then she went to another salon who really improved the condition of her hair with the help of oils.
They have since developed a larger range of products including body products as well as hair such as a souffle, hand cream and a cleansing bar. Their other hair products include a hairspray, a range of shampoos and conditioners and the oil treatments and masks.
-- INTENSE HYDRATING MASK --
Similarly to the other Moroccanoil products I have come across, they are all designed really effectively and in a unique way. This is no exception. The mask comes in 250ml pot that is is a bright blue colour (similar to the classic Tiffany blue) with a brown surround on the lid and white writing. The lid contains 'MOROCCANOIL' in a relatively large font, followed by the product name underneath and a recommendation that it is for 'medium to thick dry hair'. It states further that it aims to achieve 'deep hydration and conditioning' as well as an improvement in elasticity. Under this, 'HYDRATION' is printed in a bold font that really stands out.
There is other product information around the pot including ingredients, the product name and information and directions for use. It advises to apply 'a generous amount to towel-dried hair' which should be left on for 5-7 minutes and then rinsed. This should be repeated a couple of times per week but 'less frequently as hair improves'.
The key ingredient in this mask is the argan oil, which is present in all of the products by Moroccanoil as it is an effective way to reducing dryness and hydrating the hair to 'improve texture, elasticity, shine and manageability'.
-- PUTTING IT TO THE TEST --
As I wasn't overly impressed by the original oil treatment, I had my reservations about using this. When I removed the lid, I was pleased to see that the texture is very thick and creamy which seemed like a good start if hydration and shine are my ultimate aims. The scent is amazing and the same as that of the oil, really fresh smelling but the sort of scent you could sit and smell all day!
I applied it after I had just used shampoo and conditioner in the shower, as advised. I didn't want to make my hair appear greasy so I chose to apply it mostly to the bottom of my hair knowing that when it was combed through it would give a good overall coverage of my hair anyway. I toweled dried and combed my hair through before I put any product on. The application was easy as although the texture is thick, it is easy to manage and apply to the hair. I found that I used a fair bit of product to feel like my hair was covered, probably around the size of two fifty pence pieces but I do have quite a lot of long, thick hair.
After leaving it in my hair for 6 minutes, I rinsed it off with my hair over the bath (seemed a bit silly to get back into the shower again!) and it seemed to come out really easily. I could instantly feel the areas where I had applied it and where it hadn't had so much contact with my hair as my roots didn't feel anywhere near as soft as my ends. I then brushed it through, applied a small amount of the other Moroccanoil treatment and dried it as normal.
-- RESULTS --
So as I said above, before I had even dried my hair I could tell it was much softer. I usually find that my ends feel very dry and straw like particularly after drying or straightening my hair as I can only assume the heat makes it feel this way. This was where I saw the biggest difference as the ends of my hair felt soft and hydrated and even after straightening my hair this feeling remained.
The mask definitely reached the top of my hair too as it had an intense shine that was much more noticeable than normal. I was concerned however that in a short while my hair might appear greasy but luckily that wasn't the case and it has not since happened either.
The other factor which I really noticed and my mum commented on it too was that it really brought out the colour of my hair. I have it dyed at the hairdressers usually with a semi permanent colour that fades after 6-7 weeks but this really made the colour appear intense and particularly under a light, it was very noticeable. My new theory is that if I use this, I can get my hair coloured less often as it will look like it has only just been done, winner!
-- PRICING AND AVAILABILITY --
So far I have only come across Moroccanoil products in salons or online. As far as I am aware they are not available on the highstreet. They seem to be widely available online on websites such as www.feelunique.com as well as Amazon or eBay if you want to track down a bargain. The average price seems to be around £25 for a 250ml pot.
Admittedly I felt the price was a little steep, particularly as I hadn't been that happy with the other oil treatment so I was very reluctant to purchase this. However I now feel that it was money feel spent, especially as my hairdresser seemed to think it would least me around a year!
-- SUMMARY --
This is definitely my ideal hair product at the moment. The humidity of the weather we are having at the moment, as well as my regular drying and straightening really takes its toll on my hair and dries it out making it appear dull and limp. This has really given my hair a boost, adding some hydration and shine that then makes it really easy to style afterwards.
I do enjoy using this product too as I feel like I am giving my hair a little treat and it makes me feel nice afterwards knowing that it looks super shiny and healthy. I would definitely recommend it for anyone who is suffering from dry hair, or even if you think you could do with a hydration or shine boost. It has certainly done the trick for me and I continue to use it once a week after I have washed my hair. 5/5 Dooyoo stars for giving me healthy looking hair!
For more information visit www.moroccanoil.co.uk.
A rich, creamy treatment, designed to hydrate and repair damage / Moroccanoil Intense Hydrating Mask does not need heat to be activated; only 5 to 7 minutes will treat hair with much needed moisture and protein, adding elasticity and shine / This highly effective mask revitalises and hydrates hair, restoring shine and manageability / Directions for use: After shampooing, apply a generous amount of Moroccanoil Intense Hydrating Mask all over the hair and comb it through / Let it penetrate for 5 to 7 minutes, rinse out and follow with any Moroccanoil styling product / Moroccanoil Intense Hydrating Mask can be used as often as once or twice a week until hair reconstructs and rebuilds itself / Tips from the pros: Moroccanoil Intense Hydrating Mask is particularly effective for dry, thick and coarse hair as it tends to be extremely dehydrated and requires added moisture to stay healthy / Mix about one teaspoon of Moroccanoil Oil Treatment to the mask to add extra shine and elasticity to the hair / Please note that Moroccanoil is available to customers in the UK only /