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This product is mainly aimed at people of colour due to large amount of oils in the hair food.
The liquid itself is a pink colour, the consistency resembles most moisturisers creamy (not runny but not thick).
It is very oily but this moisturizer is available in oil free but as my hair gets dry easily its better for my hair.
I use this for styling it helps hold curls. In addition to this from wet I apply it throughout my whole head (root to tip) and then blow dry. The finish will be silky and will make my kinky curls more manageable. The grease in the product is very long lasting thus you don't need to reply daily. But if you happen to get carried away it washes out easily. It has a pleasant smell of hints of aloe vera.
It's a pink bottle, all text is printed on (no stuck on label). It holds all necessary information: ingredients, directions etc.
It's priced at £3.99 which I feel is a fair amount. However most up market drug stores don't sell it, it can be popularly found in afro beauty stores mainly located in inner London.