Earlier this year my then seven year old daughter began taking showers. Not that she was a filthy little monkey who never washed, but until then she had been very nervous about water splashing her face and would only bathe. Hair washing had been a bit of a nightmare and props such as dry flannels and towels were always on hand at bath time, along with some Olympic back-bending and cautious jug pouring to shield her eyes when rinsing shampoo. Usually ending up with me getting a good soaking too.

But then suddenly she overcame this fear and finally took to the shower, particularly enjoying standing under the head and letting the water flow over face. Finally, washing her hair wasn't the palaver it had been. But at the very same time, she got a nasty case of eczema on her face. She had suffered the odd patch on her body when she was younger, but nothing like this before. It could've been coincidental, but I put it down to the adult shampoo of mine rinsing over her face in the shower.

Deciding to look for something more natural and kinder I discovered Naked. With a range of products for bath, body and hair for adult's and children alike and claiming to be 97% natural. I'm not going to pretend I know anything about chemicals and their effects on the body, but the fact it doesn't contain sulphates, parabens, petrochemicals or silicone sounded good to me. The packaging certainly made the products look honest and caring and I decided to give their kids 2 in 1 Jam Sandwich shampoo a go. At the time of purchase in my local Boots, it cost around £3 but was also on a buy one get one half price deal, and so i also purchased a body wash as well. Even so, this was a little on the pricey side and not what I'd usually fork out for shampoo, but I was willing to give it a go.

We put the Jam Sandwich shampoo to the test that night. My daughter was pretty impressed by the child friendly packaging and the thought of having her own shampoo. The bottle has a flip lid and she did find it difficult to both open and dispense the shampoo, so I had to help her out. As soon as you begin squeezing you can smell the beautiful aroma this shampoo has! It reminded me of strawberry laces; a sweet, fruity, candy smell which certainly appealed to little miss too.

Squeezing the product out is a little difficult due to the very small opening in the flip lid and the thickness of the product. This perhaps could be seen as a good thing where kids are concerned, it would be impossible to pour out half a bottle in one go. The product itself is a glossy transparent red, almost jelly like both in looks and consistency. If I'm honest, I found the consistency a little strange. It felt gloopy and heavy...not something I can say I've experienced with shampoo before.

As I began massaging it into Daughter's hair I also found it difficult to work up a lather. Again, I thought the consistency of the product felt strange and didn't lend itself to easy washing. For best results I had to use more product than I usually would, not easy to stomach given the price! The gorgeous smell however had by this time filled the entire bathroom and hall! Rinsing this shampoo seemed to take a little more effort than usual as it seemed to stick to the hair, but it lived up to it's claims of no tears and was very gentle on madams face.

Once out of the shower and with hair drying naturally I found Daughter's hair to be a little tangled and dry, which was a bit of a disappointment considering this is advertised as a shampoo/conditioner in one. I did think it looked very squeaky clean however, after a brush through with a bit of conditioning spray, and looked really shiny. The best part however was that lovely smell, which I could smell on my daughter's head as she cuddled in for her bedtime story.

Her eczema died down and faded completely within 10 days, whether this naked shampoo had anything to do with it or the prescribed medication from her doctor would have seen to it anyway I don't know. It certainly didn't do any harm. Thankfully we've had no flare ups since and have gone on to use other shampoos. I did really like Naked's Jam Sandwich shampoo, it smells great and makes my daughters hair look clean and healthy. However I do find the price and amount of product needed to lather well off putting. I would buy it again, and would recommend it to others (especially with sensitive skins), but I'd probably wait until it was on offer to stock up.