Product Type: Lacoupe hair care products
Newest Review: ... bottle is a pale green, similar to an old bathroom suite I grew up with many years ago, so I don't think this shade really helps to sel... more
Ethical But Expensive
Orgnx De Frizz Shampoo
Member Name: Machair1
Orgnx De Frizz Shampoo
Date: 06/09/11, updated on 13/10/11 (141 review reads)
Advantages: Ethical and natural and leaves hair soft and shiny.
Disadvantages: Expensive and cheaper alternatives exist.
Every few weeks I take myself off to TKMaxx for a good look round. One of my favourite sections in the store is the toiletries display, as often they have gorgeous soaps and lotions and potions. Many of these undercut high street prices or have the added benefit of being exclusive to the store within the UK. Many are American and I recognise some from my visit over there last year.
On my last visit I was attracted to a large bottle of shampoo which had been recommended by my hairdresser who discovered it in there. Orgnx was the name and the product was presented in a large 300ml bottle. Retailing for £7.99 instead of the recommended price of £13.25 this to me still seemed incredibly expensive, but I decided to try it as it also went by the name of "shampoo de frizz!" Marketed as a smoothing shampoo this product attracted me, as I try to keep my hair under control as it has a tendency to frizz. This is especially true when I visit the Outer Hebrides where the wind and the rain turn my hair into a wild affair in minutes unless I prepare well!
The shampoo bottle is a pale green, similar to an old bathroom suite I grew up with many years ago, so I don't think this shade really helps to sell the product given its hefty price tag.
According to their website at www.orgnx.com
"DEfrizz shampoo is formulated with an exclusive certified organic complex of hibiscus flower extract and olive leaf extract to reduce frizz, add shine, strength and help calm dry scalp." They claim it is the first step to healthier, frizz free hair.
It also contains moringa extract, which is extracted from a beautiful tree with the same name which has anti-oxidant properties. This is beneficial to the hair structure and according to the company offers resistance to environmental pollutants.
All their products are paraben and sulphate free and are not tested on animals, so they really are an ethical choice. Made in Canada by a company called LaCoupe this product is also available to purchase from Holland and Barrett stores in the UK.
For every purchase the company will plant a moringa tree - so far almost half a million have been planted. They do this by donating a portion of their profits to an organisation called "Trees For the Future" which is a charity committed to the maintenance and set up of global forestry which is sustainable. I really admire this and it is something I wasn't aware of on purchase. It has made me more favourable to the product as I try to make ethical choices where I can.
So that is the background - a pricy product which has its roots in the ethical camp so how does it perform?-here is my opinion.
The shampoo has a flip top lid so is easy to dispense and it is a clear gel like consistency with a pretty fragrance which is light and summery. You can't discern moringa extract at all though, so it is not reminiscent of the beautiful range of toiletries currently for sale in the Body Shop which has this fragrance. It lathers adequately, but you don't get copious bubbles with this as it lacks the foaming agents seen in conventional products. I find however that I only need a small amount so a bottle lasts a long time. After shampooing my hair always feels soft and it is easy to comb through - not necessarily needing a conditioner, though I use one almost without exception. I have used both the matching conditioner and alternatives both with good results, and also I have used the shampoo alone when I have been in a hurry. I found it to be adequate when used by itself leaving a smooth hair shaft and no tangles.
It is easy to style after and rinses well leaving no residue. I would say it leaves my hair smooth and shiny with a delicate fragrance which lasts for a few hours.
I suppose the question is would I repurchase? The sad fact is that at the price it is no I wouldn't. It is as good as many of my alternatives but it doesn't outshine them, and in many respects I can achieve the same result using a mainstream product such as Timotei which I can purchase in The Poundshop. I love the ethical attributes such as the paraben free nature and the plant a tree philosophy and so on, but in reality it is a lot to pay for a shampoo to use on a daily basis. It is a very good product but the price is too high to justify a re-purchase. For me to spend this amount on a hair care product it has to be top performing and this is very good, but not good enough to pop in my basket again in the near future.
This review is also published on Ciao under my user name Violet1278.
Summary: A good shampoo with a hefty price tag.