* Prices may differ from that shown
You know those girls who just roll out of bed, run a brush through their hair and end up looking like they've just stepped out of the pages of a glossy magazine? I want to be one of those girls. Instead doing my hair is usually at least a 30 minute operation, involving sprays, straightening, and most importantly serum. My hair is thick and wild and left to it's own devices turns into a bizarre spectacle which looks like a cross between a birds nest and a wicker basket! Run a brush through it, and instead of looking like a model the way those girls on the shampoo adverts do, I get a thick, bushy ball of hair encircled by a halo of frizz. That's why hair serum has become my number one 'couldn't live without it' hair product. I have tried so many serums on the market now, and find on the whole most are good, but I carry on trying different ones, mainly because I'm a tart when it comes to brands and rarely stay loyal! I spotted the OSMO blinding shine serum online at Fragrance Direct and although I didn't really know the brand I bought a bottle of this and an intensive conditioner from the range. If you're one of those lucky 'brush n go' people, or if you're a fellow frizz sufferer and haven't yet discovered the wonders of serum, I should explain what it is. In simple terms hair serum is a bottle of wonderment...a product that can be applied to the hair to tame frizz and add shine to the hair, taking you one step closer to that shampoo advert look! This particular serum comes in a clear glass bottle with a plastic pump. It's not particularly anything special in terms of design or style, but it's not the worst packaging ever and at least it's not too bright or garish. The serum promises 'the ultimate shine and sleekness' but then in fairness most hair serums promise the same thing. Other promises it makes, are that it has a lightweight formula - a plus point as there's nothing worse than having your hair weighed down with product - and that its UV filters will protect the hair, again important as people often forget that hair can become sun damaged too. The product is applied in the same way you would apply any other serum. You simply dispense a few drops into the palm of your hand, rub your hands together and then run through the hair. I always apply serum to dry hair, although it does say that this one can be applied to wet hair before blow drying if desired. The pump dispenses just the right amount of product, and I find that it's best to apply a little at a time, as less is more with this sort of product - apply too much and your hair will look greasy and weighed down. I find that the consistency of the product is good, although it's just slightly thicker than I would ideally like. Having used a lot of serums over the years, I find that the consistency is an important factor in how well the product performs. If a serum is too thick and it will be hard to run through the hair, leaving what looks like wet patches. Too thin and watery however, and it will soak the hair making it look greasy, so it's important to have a good balance. I found this one ran through the hair well, but as it was a little on the thick side I was left with lots of residue on my hands which made me feel like I was wasting the product. On a more positive note, the serum has a lovely 'salon' type smell to it, and it does work quite effectively. I find that the frizz around the top of my hair is smoothed down, yet my roots in no way look greasy, and the frizz and fly aways down the lengths of my hair are smoothed, giving a sleeker look. And the blinding shine we were promised? Well, I do think the product adds shine, there's no doubt about that. My hair hasn't been coloured for a while, so is looking particularly dull at the moment. The serum does add a shine, but it's not over the top and I certainly wouldn't call it blinding, so I do tend to follow with a couple of blasts of my TIGI shine spray. A 50ml bottle of this serum costs £4.95 from www.fragrancedirect.com which is about what I would usually pay for a serum. I have not seen this brand anywhere in the shops. Overall, I thought this was a good serum and it did everything I wanted and at a reasonable price. I do think there are one or two out there that I prefer to this one, but I would still buy this again and I would recommend it.